Procurement and Supply Chain Management Case Study: Analysis of Nike

This case study examines Nike's procurement and supply chain management, highlighting the company's strengths and weaknesses in areas such as sustainability, operational issues, and integration. It discusses Nike's supply chain activities, including its partnerships with suppliers and its efforts to ensure worldwide supply. The analysis covers operational issues like the company's past involvement with child labor and integration issues using Lee’s Triple A model (Agility, Adaptability, and Alignment). The study also touches upon the challenges faced in completing the assessment, such as resource availability and communication, and strategies to address these challenges. The case study concludes with recommendations for improving Nike's supply chain activities, focusing on leveraging local suppliers and addressing sustainability concerns. Desklib provides access to similar case studies and solved assignments for students.

*Procurement and
Supply Chain
Management
A case study of Nike

*Demonstration of the
Google site*The Google site will be a unique medium for
the consumers to select and buy the
products.
*The site shall include the customisation
option to select from a range of girls and
boys products.
*On selection, the site visitor shall be able
to buy the product by selecting the
appropriate payment method and delivery
destination.

*Introduction
*Purpose: The purpose of the discussion is to come up with
better ideas that Nike might undertake in order to improve
their supply chain activities.
*Scope: The scope shall be limited to the purchase and
delivery of the product.
*Limitation: The limited time to carry out the research is
one primary limitation.

*Introduction to
Nike
*The American multinational company
is responsible for manufacturing,
designing and marketing footwear,
accessories and apparel all over the
world.
*Nike responsibly carries out its supply
chain activities and makes sure of its
worldwide supply.
*The company also has long term and
strategic partnership with its suppliers
and dealers.

*Supply issues
*Considering the importance of
sustainability, the company has focused
on sustainability in terms of its delivery
(Nike.com 2018 )
*The strategies adopted by the
organisation has enable them to drive the
business activities fostering a strong
culture of safety
*However, with the increase in the market
competition, the company has to
compromise at some point leading to
corporate or social issues.

*Operational
issues
*Nike has been in the headlines as a
result of engaging child labour in the
operational activities
*This also resulted in human
trafficking and their responsibility
towards the society (Nike.com 2018).
*As per the UK’s Transparency in
Supply Chain Act of 2010, Nike’s
business practices have been
questioned.

*Integration
issues
*Considering the Lee’s Triple A model,
the integration activities of Nike can
be stated as:
*Agility: It takes around 72-96 hours for
the company to deliver their products
*Adaptability: Nike has always been in
the primary list when it comes to follow
the recent trend
*Alignment: The company has also
aligned with third party logistics 3PL, in
order to ensure timely delivery of their
products. (Carbonara and Pellegrino
2017)

*Supply Chain Analysis
*The company follows a partnership with the
suppliers at the particular place or region.
Thus, a mid-way hierarchical and group is
followed if we consider the Dynamic
Alignment Model of Gattorna (Gattorna
2015)
*The products are manufactured and then
they are transported to each suppliers from
where the products are further delivered.
*The buyer behaviour is taken into
consideration when it comes to the
designing the products.

*Three challenges to
complete assessment
task 4
*Availability of enough resources: As Nike is a
world wide known company, any kind of
information that pertains to the issues of the
organisation, might be difficult to obtain.
*Effective communication with peers and
lecturers might also create another obstacle
ion achieving the desired result.
*Fast reaching deadlines can become
challenging for me to complete the project in
time.

*Strategies to address the
issues
*By collecting enough data
available online and carrying out
research to find out the most
available information.
*To communicate with the
respective stakeholders and
making it sure that everything is
addressed at the right time.
*In order to make sure that
deadline does not hinder the
operational activities, it is

*References
*Carbonara, N. and Pellegrino, R., 2017. How do supply chain
risk management flexibility-driven strategies perform in
mitigating supply disruption risks?. International Journal of
Integrated Supply Management, 11(4), pp.354-379.
*Gattorna, J., 2015. Dynamic supply chains. London: Pearson
Education Limited.
*Jabbarzadeh, A., Fahimnia, B. and Seuring, S., 2014. Dynamic
supply chain network design for the supply of blood in
disasters: a robust model with real world
application. Transportation Research Part E: Logistics and
Transportation Review, 70, pp.225-244.
*Nike.com 2018 Get Help Home Available at:
https://help-en-us.nike.com/app/answer/article/supply-chain/a_i
d/20878/country/us
[Accessed on: 15-4-2018]
*Nike.com 2018 Home Page Available at:
https://www.nike.com/in/en_gb/ [Accessed on: 15-4-2018]