A Case Study on the Impact of Social Media on Nomtek Ltd.

This case study examines the impact of social media on Nomtek Ltd., focusing on its role in customer connectivity, business development, and overall performance. The study analyzes various themes related to social media's influence, including its benefits for growth, profitability, and customer engagement. It also explores challenges associated with implementation, such as poor networking. The research references academic papers and provides insights into how SMEs can leverage social media to enhance their operations. The case study uses Oak Cash and carry as a related example to demonstrate the practical application of social media strategies. The findings highlight the significance of social media in building customer relationships and driving business success.

Implications of business activity
on SMEs: A case study on
Nomtek Ltd.

Table of Contents
 Aims and Objectives
 Thematic analysis
 References

Aims and Objectives
Aim: “To identify the importance of social media in building connectivity
with customers”. A case study on Oak Cash and carry.
Objectives:
• To examine the concept of social media.
• To identify the implementation challenges of social media for Oak Cash
and carry.
• To analyse the effectiveness of social media in developing connectivity
with customers.

Theme 1: Social media is useful for Oak cash
and carry

Theme 2: Social media is advantageous for the
growth and development of Oak cash and carry

Theme 3: Significance of social media in increasing
overall performance of an organisation

Theme 4: Marketing division of Oak Cash and carry
is provide more benefit in gaining income

Theme 5: Social media help in enhancing growth and
development level of an organisation

Theme 6: Boost sales is the main benefits
of social media

Theme 7: Enhancing profitability is the impact of
social media on increasing growth and profitability

Theme 8: Social media is helpful in
developing connectivity with customers

Theme 9: Poor networking is the issues while
implementing social media in an organisation