BBUS1003 Case Study: Analysis of Nonverbal Communication in Business

This report provides a comprehensive analysis of nonverbal communication, focusing on its various types, including facial expressions, gestures, posture, eye contact, and appearance. It delves into aspects such as physiological changes, haptics, and paralanguage, elucidating their roles in conveyi...Read More

Running Head: ANALYSIS OF NON-VERBAL COMMUNICATION
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ANALYSIS OF NON-VERBAL COMMUNICATION
System04121
9/19/2019

ANALYSIS OF NON-VERBAL COMMUNICATION
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Contents
What is Nonverbal Communication...........................................................................................3
Importance of nonverbal communication in communication....................................................3
Types of Nonverbal Communication.........................................................................................3
1. Facial expression:............................................................................................................3
2. Gestures:..........................................................................................................................4
3. Posture:............................................................................................................................4
4. Eye Gaze or Eye contact:................................................................................................4
5. Appearance and dress:.....................................................................................................4
Aspects of non-verbal communication.......................................................................................5
1. Physiological Changes....................................................................................................5
2. Haptics.............................................................................................................................5
3. Paralanguage...................................................................................................................5
Relationship among non-verbal communication and speaking and listening............................5
Impact of non-verbal communication on speaking and listening..............................................6
References..................................................................................................................................7

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Nonverbal Communication
Non- verbal communication is fundamentals of language away from the words themselves
while telling the importance. The term Non-verbal communication comprises speed, tone,
pitch and most importantly gestures, signals and body language. Few of the studies done by
the researchers suggest that around only 5 percent outcome is produced by the spoken words,
the 45 percent is affected by the inflection, tone and by the other elements of voice. Further
the 50% is affected by the body language, eye contact, signals and etc. (Vandergriff, 2013)
Importance of nonverbal communication in communication
It is already stated that the non-verbal cues can be very different from cultures to culture.
Apart from this on the other hand the there are various studies that have shown repeatedly
that there are around 7 facial expressions that are universal in all the human beings. This
includes anger, disgust, fear and etc. Non- verbal communication is a thing that determines
what is to be done truly being said and the words being spoken. Sometimes in some of the
situations a person can agree with another individual while the actions or facial expressions
might suggest something else. The understanding of the body language can also be very
instrumental as it can help others to accept the other individual’s point of view, there are
various techniques for the same, and one of the techniques is mirroring which helps in easing
the things out. The technique involves subtly mimicking the gestures of other persons.
Mirroring is something that happens in a natural manner, it can happen even when the people
communicate, but the use of this method in a strategic way helps in making the situation
more easy and comfortable when there is a tense situation (Penn, Hanson, Chambers, and
Shriberg, Microsoft Corp, 2014).
Types of Nonverbal Communication
1. Facial expression:
Facial expression is one or more positions or motions of the face. These movements
and the motions convey the people about the emotional formal of the person. Facial

ANALYSIS OF NON-VERBAL COMMUNICATION
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expressions such as for happiness, sadness, fear and anger and this is the same for
every human being in the world. For example: when a person waves hand it means hi
or good-bye while nodding head could help in expressing yes or no.
2. Gestures:
The gestures are something that refers to the actions done by the body which includes
the movements of legs, hands head and other fragments of the body. The most common
gestures comprise pointing, waving, moving hand while talking. Every culture has
different gestures such as the hand wave in western culture is used by hello and
goodbye.
3. Posture:
This is a thing that shows the position in which an individual holds the body while
sitting or standing, this thing can also communicate non-verbally for example:
o Hands in pocket-disrespectful in Turkey.
o Slouching impolite in most Northern European areas.
4. Eye Gaze or Eye contact:
Eye contact is something that helps and shows observing, staring and blinking etc. this
is a significant thing in non-verbal behaviour. By this non-verbal action one can tell
thing by looking at the other person and one can tell the range of emotions by looking
in the eyes (Lee and McFerran, 2012)
5. Appearance and dress:
Apart from this the last thing that play a significant role which helps in communicating
with others which includes appearances. An individual’s clothes or dress provides a
good and visual signal to the age, interest and personality. A person’s choice of colour
is soothing that can tell about a person’s different mood. For example, seeing the
clothing of army officers, we can easily define the job status.

ANALYSIS OF NON-VERBAL COMMUNICATION
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Aspects of non-verbal communication
1. Physiological Changes
The non-verbal communication is highly linked with emotions, the physiological
reaction are mostly associated to discomfort and anxiety. Things like blushing
sweating and etc. are all the types of giveaways through which one can communicate.
In order to maintain a successful relationship, it is important that an individual should
have a strong speaking skill and also should have a good understanding for the non-
verbal signals that helps in communication. The non-verbal communication is an
emotional thing it is something that happens in the moment and it cannot be faked
2. Haptics
This is a study of tough. Touch is one of the first kinds of non-verbal communication
that all the human beings experience. People who do not experience positive touch in
lives are less healthy both physically and mentally than those people who experience
positive touch. Human beings use touch in order share various moods and relational
values like handshakes and hugs. In the western cultures the touch is something which
is largely used for families (Little, White, Kelly, Everitt, Gashi, Bikker,. and Mercer,
2015)
3. Paralanguage
This is a kind of term that is used in order to describe the various types of vocal
qualities which includes things such as pitch, volume and rhythm. In this it is seen as
to how a person says or express through words which makes up a greater meaning.
The two examples for this are incongruence and Sarcasm. The humour deceits in the
congruency— the paralanguage and facial expression contradict an individual’s
verbal message (Han, Campbell, Jokinen, and Wilcock, 2012)

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Relationship among non-verbal communication and speaking and
listening
Non-verbal and verbal communication are highly linked with each other, sometimes various
non- verbal signals can be used in the place of word and non-verbal communication expresses
the things in a better manner. For example: when an individual uses “NO” by nodding. In this
case action replaces the word. The non-verbal communication is also used while talking to
tell the other individual about certain thing (Mavridis, 2015)
Impact of non-verbal communication on speaking and listening
Non-verbal communication impact the speaking and listening in a lot of various. Many times
a person’s actions say something else while they speak something else. It is always said that
actions speak louder than the words. For example in a workplace sometimes individual have
a conscious awareness about their non-verbal communication the verbal messages are
something that allows the other people to obtain the message the way an indidivisual planned
to deliver his/her message. A Positive nonverbal communication will always help the
colleagues in a workplace in order to build positive and good relationships in business while
negative nonverbal communication can principal to various kinds of conflicts and other
disturbances in a negative manner in the workplace (Grossman, and Tager-Flusberg, 2012)

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References
Grossman, R.B. and Tager-Flusberg, H., 2012. Quality matters! Differences between
expressive and receptive non-verbal communication skills in adolescents with
ASD. Research in autism spectrum disorders, 6(3), pp.1150-1155.
Han, J., Campbell, N., Jokinen, K. and Wilcock, G., 2012, December. Investigating the use of
non-verbal cues in human-robot interaction with a Nao robot. In 2012 IEEE 3rd International
Conference on Cognitive Infocommunications (CogInfoCom) (pp. 679-683). IEEE.
Lee, J.Y. and McFerran, K., 2012, September. The improvement of non-verbal
communication skills of five females with profound and multiple disabilities using song-
choices in music therapy. In Voices: a world forum for music therapy, 12 (3).
Little, P., White, P., Kelly, J., Everitt, H., Gashi, S., Bikker, A. and Mercer, S., 2015. Verbal
and non-verbal behaviour and patient perception of communication in primary care: an
observational study. Br J Gen Pract, 65(635), pp.e357-e365.
Mavridis, N., 2015. A review of verbal and non-verbal human–robot interactive
communication. Robotics and Autonomous Systems, 63, pp.22-35.
Penn, D.J., Hanson, M., Chambers, R. and Shriberg, E., Microsoft Corp, 2014. Using
nonverbal communication in determining actions. U.S. Patent Application 13/737,542.
Vandergriff, I., 2013. Emotive communication online: A contextual analysis of computer-
mediated communication (CMC) cues. Journal of Pragmatics, 51, pp.1-12.