Analysis of Sainsbury's HRM Strategies and Employee Rewards System

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Case Study
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This case study examines Sainsbury's human resource management practices, focusing on employee rewards, training and development, and diversity initiatives. The analysis identifies Sainsbury's approach to rewarding employees through competitive packages, including salaries, incentives, and benefits like pensions and discounts, and how these contribute to employee motivation and productivity. The study also outlines the importance of diversity in the workplace, analyzing how Sainsbury's fosters a diverse workforce and provides training to address language barriers and promote effective teamwork. Furthermore, it evaluates Sainsbury's HRM strategies, highlighting how training and development programs and competitive reward systems provide competitive advantages. The case study explores the impact of these strategies on both internal and external factors, such as employee morale, customer service, and overall business performance, emphasizing the importance of a positive work environment and employee recognition in achieving organizational goals.
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CASE STUDY
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Table of Contents
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
1. Identification and analyse approaches to company to reward people at work...................1
2. Outline and analysis the approach in terms to relationship among employees. ................2
3. Evaluation of Human Resource management of Sainsbury's strategy and its impact on
external and internal factors...................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
In the present case study, working activities of Sainsbury's has been reflected as it is
helpful to process business activities effectively. With help of hiring talented, creative and
diversity of employees will ensures that customer receives effective services. This case study
reflects that employees of Sainsbury's are working hard to impress customer and an entity is also
taking initiative to award them in fairly manner. Thus, to make the Sainsbury's great place to
work it is essential to listen the needs of employees. In addition to this, competitive reward
packages, national living wages and number of discount and pension will be helpful to motivates
the employees. It also has been noticed that this firm valued the diversity due to which better
performance of employees can be conducted.
Main body
1. Identification and analyse approaches to company to reward people at work.
In this, each enterprise need to have strategic reward system for employees which will be
helpful to address the areas as are compensation, benefits, recognition and appreciation. In this
case study, it can be notices that Sainsburry use the approach as competitive rewards packages
and this enterprise is committed to reward all of the employees in fairly manner. Rthus, there are
number of ways to measure the success of an employee. Award to an employee can be given in
two ways as are tangible awards such as pay and intangible awards such as mentoring. In this, it
can be said that the business owner have the capability to shape the workers life by provide
attractive package of benefits in relation to employees (Idris and Shams, 2018). In this,
competitive rewards package will be inclusive of things as are-
It is attractive and effective way to award employees by increase the salary as per the capabilities
of employees at work. Thus, key roles of money is that they can stop people feeling worse. The
Sainsbury's, pay attractive wage to employees so that they can feel motivated.
In this it is also has been analysed that Sainsbury's, use to motivates its staff with the help
of staff incentives and staff award system. This kind of things will also work as to boost the
productivity, increment in the sales and motivate the employees to the enterprise.
The given cards of the employees usually De-activated but when they order or the it will be
activated automatically.
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The entity should understand the value of their employees they should not be treated as
machines. In addition to this, it can be said that workers are need to be expect to be valued as
human beings. Thus, it can be said that rewarding of employees will be done as the partnership
between the supervision and workers. The insurance benefits also provides by the agencies and it
is also one of attractive way to reward employees and it also helps to boost the moral of an
employees. Thus, it can be said the employees loves to have the bonuses.
It is essential to motivate the employees to perform will so that there can be maintenance
of positive workplace environment. In this, it can be said that informal recognition is the kind of
recognition which will be inclusive of the gestures of encouragements and appreciation. This one
will be the most effective way to boosting the morale of an employee. Formal recognition is
usually will be in the form of rewards for service, contribution and the achievements. Thus, these
kind of recognition will also be inclusive of legal and policy requirements.
It is one of the beneficial aspect in which with help of encouraging and inspiring the
employees to the enterprise can create the positive working environment and this will be helpful
to attract the customers. In this, employees should hears the word of recognition or receives the
awards it is also helpful in order to develop the sense of belongingness. In addition to this, it can
be said that effective employee recognition program or reward system will be helpful get the
high success and capable of opening of the communication channels.The reward to the
employees will be helpful in terms to improvising and increasing the overall productivity to an
enterprise.
2. Outline and analysis the approach in terms to relationship among employees.
In order to build effective working environment sainsbury's is using mainly two approach
as diversified workforce and competitive package reward. This both will be beneficial in terms to
improvise the profitability and productivity to an enterprise. In addition to this, it can be said that
diversity at the workplace inspire the employees to perform their well and it will also resulting in
higher amount of productivity and profitability to an enterprise.
In this it can be said that growth and competitiveness depends on enterprise ability to realize the
all benefits which is need to be helpful to hold the diversity and realize it benefits. With help of
implementing the diversity the firm is able to carry out the all the activities. The diversity palsy
the grater role in term to improvise the relations among the employees ( Jacques and et.al.,
2018). There are various collection of talent and experiences as are language and cultural factors
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impact the overall activities of an enterprise. As per the modern scenario, there are the number of
the companies which adopting the diversity but it is not that easy to maintain. There are number
of benefits to have unique team member as they all work effectively. In order to cope up with the
issues as diversity the sainsbury is adopting the trainings and development facilities and it will be
beneficial in order to improvise the overall working of an enterprise.
From the case study it can be analysed that Sainsbury is practising the diversity as it is
helpful to perform their work in team manner. It will be beneficial in order to meet the need of
the customers. In order to cope up with the issue as maintaining the diversity and language
Barrier the firm is taking various initiative in order to provide them training and development
facilities. The trained employees will always work as to promote the business activities which
can be helpful to achieve higher profitability and productivity.
This will also helps to bring competitive advantage. In this, it can be said that effective
and active interaction with the subordinates will ensure the continuous improvement in ability to
the employees and performance. Thus, it can be said that quality of work and life of work both
will be improve with help of having improvised training and development facilities. This also
assistive in manner to develop the team spirit will works as to work with the effective way in the
enterprise (Wilshaw, 2018.). It also will be beneficial to make the workplace environment
healthy. With help of building good relationship among the employees, organisation will perform
its task in the better and efficient mode.
In this, competitive advantages will be helpful in order to gain surplus benefits in the
enterprise. With help of unique product pricing and resources advantages will create the
sustainable competitive advantage. This also will be helpful in order to motivates the employees
so that he is able to perform his business function in the competitive manner. With help of
providing the generous package of employee benefits will create the potential image in the eyes
of customers (Jones and Comfort, 2018.). The each employees should be rewards as per their
capabilities. This approach will be helpful to earn potential advantage in market. The benefits to
the employee can be given in two aspects as are intangible and tangible. It is assistive in terms to
provides the shape to work life of an individual. Thus, sainsbury's is providing number of
benefits in way of competitive package rewards as are pension, retirement benefits and various
other discounts etc. IN addition to this, the effective retirement benefits will also be helpful in
term to recruit the employees and have reduction in turnover. Thu, benefits as pension scheme
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and all will be helpful to have better employee sustainable rate in market. In addition to this, it
can be said that long term sustainability will create the great impact on enterprise.
3. Evaluation of Human Resource management of Sainsbury's strategy and its impact on external
and internal factors.
Two approaches of human resource management which contributing to competitive
advantages. The Sainsbury's mainly aim at proving best services to their customers as well as
provider an environment to their employees in which their love to work. Human resource is very
useful in providing competitive advantages to the organisation(Price, 2016.). For this they use
many approaches they are as following:
1. Training and development: Sainsbury's company thinks that quality of employees
and their skill can be developed more through education and by giving them
training. Therefore, this can help organisation to determine long- term profitable.
So, that firm can invest some in giving high quality training to increase the overall
efficiency and productivity of the organisation. This will help firm to gain
competitive advantages in the marketplace(Jennings, 2018.). Also, this approach
will increase productive and reduce cost of production. Training and development
programs of this organisation also helps their employee to communicate with deaf
customers. This firm also give opportunities to disabled people to work in there
organisation. By this way company get more skilled employees and this take
company one step ahead to achieve there goal
2. Competitive package rewards: This can improve employees perform in the
organisation and help the organisation to gain competitive advantages.
Sainsbury's provides package rewards to they employees to motivate them and
can work in the best way. The firm provides national living wages to their
employees and also pay for breaks. This motivate them to work more for the
organisation. Also, they provide them with a range of benefits including
employees discount and pension. The organisation aim at remaining strong and
provide competitive business for both current and past employees. Therefore, the
company give fair rewards to their employees working hard to make a different to
their customers. This help organisation to get competitive advantages in the
marker and attract more customer. Sainsbury's also listen to their colleagues to
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make work place better for them and this will lead to growth in the company. The
make this organisation better than their rival organisation.
3. Diversity: This helps organisation to get skilled and more effective employees
from different part of world. Therefore, organisation also gets some idea to grow
Two approaches of humane resource management which contributing to
competitive advantages
4. The Sainsbury's mainly aim at proving best services to their customers as well as
provider an environment to their employees in which their love to work. Human
resource is very useful in providing competitive advantages to the
organisation(Price, 2016.). For this they use many approaches they are as
following:
5. Training and development: Sainsbury's company thinks that quality of employees
and their skill can be developed more through education and by giving them
training. Therefore, this can help organisation to determine long- term profitable.
So, that firm can invest some in giving high quality training to increase the overall
efficiency and productivity of the organisation. This will help firm to gain
competitive advantages in the marketplace(Jennings, 2018.). Also, this approach
will increase productive and reduce cost of production. Training and development
programs of this organisation also helps their employee to communicate with deaf
customers. This firm also give opportunities to disabled people to work in there
organisation. By this way company get more skilled employees and this take
company one step ahead to achieve there goal
6. Competitive package rewards: This can improve employees perform in the
organisation and help the organisation to gain competitive advantages.
Sainsbury's provides package rewards to they employees to motivate them and
can work in the best way. The firm provides national living wages to their
employees and also pay for breaks. This motivate them to work more for the
organisation. Also, they provide them with a range of benefits including
employees discount and pension. The organisation aim at remaining strong and
provide competitive business for both current and past employees. Therefore, the
company give fair rewards to their employees working hard to make a different to
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their customers. This help organisation to get competitive advantages in the
marker and attract more customer. Sainsbury's also listen to their colleagues to
make work place better for them and this will lead to growth in the company. The
make this organisation better than their rival organisation.
7. Diversity: This helps organisation to get skilled and more effective employees
from different part of world. Therefore, organisation also gets some idea to grow
for their unique good and services. Customers will pay higher price for the
product, when they fine some unique features and best quality in the product.
ï‚· The organisation can gain competitive advantages not only by the above two strategy
only. They can use other strategy also like innovation strategies and is used to develop
new or better product.
ï‚· Sainsbury's is working on gaining there competitive advantages in the market by
providing higher salary to their skilled employees. So, that they can perform to their best
and help the firm to achieve its goals.
ï‚· Competitive advantages can also be gained by focusing more on their customers and
giving them offers better than their rival firms.
How the approach is affected by internal and external factors
The factors that occur within the organisation and affects the organisation structure are known as
internal cause. Which, a company can control and find the way to solve them they are as
following:
Strengths: Sainsbury's is one of the largest retail industry in UK and is well known for providing
fair- trade goods by value. The organisation has proved itself being great place to work over and
also provides discount on shopping to the employees who has work in Sainsbury's. Therefore, its
approach make the firm more strong and help them to achieve competitive advantage over other
rival company(Meihami and Meihami, 2014). It also provides great award to their employees
and they get motivated by them. This help the whole organisation to perform well and achieve
there objectives.
Weaknesses: one of the main weakness of Sainsbury's is that it does not have any extension plan.
This organisation believes that diversified employees make better team but does not imply it
practical. Therefore, its market is based in UK only. By they way they can lose their diversified
customers and their competitors can take advantage of this.
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Opportunities: Sainsbury's provides great opportunity to their employees to progress next grade
and is also aiming for gender balance. Therefore, by this way more employees get attracted to
their organisation and this can bring more skilled and effectively works. The company can
increase their work and explore their market to great extend.
Threats: There is huge competition in retail industry as there are many similar industry to
Sainsbury's. Therefore, if customers do not like goods and services of this firm than they can
shift to there rival company. This will lead to no competitive advantage to the organisation and
will earn less profit. Also, they provide more wage to their employees so does not have much of
a threat.
External factors also affect the organisation structure and provides competitive advantage or
disadvantages those factors are from outside the firm. Therefore, has more risk and are
uncontrollable by the firm. Those factors are considered while forming the approaches which
helps in gaining competitive advantages they are as following:
Political factors: Sainsbury's perform is highly influenced by the political factors as increased in
globalization pose that becomes both opportunity and challenge for Sainsbury's. Therefore, has
to face huge competition in the marketplace. This organisation can provide goods and services to
their customer's at low price. Because, huge sum of money is saved by this firm as they have to
pay lower rate of corporation tax. They can performer better than their competitors.
Economic factors: one of the most evident factor could be credit crush of Sainsbury's the give
big effect to the organisation(Laursen, 2015.). If, economical condition of the country is good
than organisation can earn more profit and compete well to their competitor. By this customer
power of buying goods and services also increases. Also, due to fall in economic of the country
the employees are also paid less and this effects the performs of the employees in the
organisation.
Social factors: In this organisation should be like Sainsbury's would look out in order to the
customers and provide all the facilities required to fulfil their customers needs and wants. This
organisation does many social work which have them to earn good will in the market place.
Also, by this organisation get competitive advantages from their customers. This organisation
behaviours in friendly way to their employees and by this they work more hard for they firm.
This all factor influence the performance of the firm and help them to give good performance
than the rival firms.
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CONCLUSION
Based on the above report it can be concluded that effective approaches of an enterprise
will be helpful to conduct the overall activities effectively. Thus, this approach are need to be
considered as are development of human resource, Growth of skills of an employees,
competitive rewards package and this all will be beneficial to have increment in the productivity
of an enterprise and it will also be assistive in terms to achievement of organisational goals. In
this report, number of approaches has been identified which will help top build effective working
and good employee relationships.
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REFERENCES
Book & Journal
Idris, H. and Shams, S.R., 2018. Relationship marketing and entrepreneurial innovation: A B2B
context of stakeholder relationship management. In Business Models for Strategic
Innovation. Routledge.
Jacques, S and et.al., 2018. An empirical study on the use of automated anti-piracy systems and
the consequences for cultural diversity.
Jennings, A., 2018. The Old Rectory: The Story of the English Parsonage. Sacristy Press.
Jones, P. and Comfort, D., 2018. Storytelling and corporate social responsibility reporting: A
case study commentary on UK. food retailers. Journal of Public Affairs.
Laursen, K., 2015. Revealed comparative advantage and the alternatives as measures of
international specialization. Eurasian Business Review. 5(1). pp.99-115.
Li, D.Y. and Liu, J., 2014. Dynamic capabilities, environmental dynamism, and competitive
advantage: Evidence from China. Journal of Business Research. 67(1). pp.2793-2799.
Meihami, B. and Meihami, H., 2014. Knowledge Management a way to gain a competitive
advantage in firms (evidence of manufacturing companies). International letters of social
and humanistic sciences. 3. pp.80-91.
Meihami, B. and Meihami, H., 2014. Organizational behavior: Securing competitive advantage.
Routledge.
Meihami, B. and Meihami, H., 2014. SME firms performance in Nigeria: Competitive advantage
and its impact. International journal of Research studies in management. 3(2). pp.75-86.
Price, B., 2016. The Lea-Francis Story. Veloce Publishing Ltd.
Wilshaw, R., 2018. UK Supermarket Supply Chains: Ending the human suffering behind our
food.
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