A Comprehensive Case Study: Business Strategy of Sony Corporation

This case study provides an analysis of Sony Corporation's business strategy, covering its mission, vision, core competencies, goals, and objectives. It identifies issues in strategic planning, such as a lack of understanding of the external environment and implementation challenges. The analysis employs planning techniques like the BCG Matrix and Directional Policy Matrix, along with an organizational audit highlighting Sony's strengths, weaknesses, opportunities, and threats. Furthermore, it includes a PESTLE analysis, stakeholder analysis, and recommends a new product development strategy to enhance customer satisfaction and competitive differentiation. This comprehensive overview aims to provide insights into Sony's strategic context and potential avenues for improvement.

BUSINESS
STRATEGY OF
SONY
CORPORATION
(TASK 1)

STRATEGIC CONTEXT OF SONY
CORPORATION
Mission:
To transform the world through quality.
Vision:
To develop a highly connected society
To make the users experience joy of advanced
technology.

CONT…..
Core competency:
Well defined research and development division
Highly trained human resources
Good leadership
Goals and Objectives:
•Provision of innovative mobile products.
•Provision of environment friendly products and service offering.

ISSUES INVOLVED IN
STRATEGIC PLANNING
 Lack of understanding about changing external
environment.
 Lack of focused approach
 Implementation issues of the planned strategies
 Lack of expertise in formulating strategic plan
 Wrong decisions related to leadership
 Planning based on assumptions rather than facts.

DIFFERENT PLANNING
TECHNIQUES
BCG Matrix
May be used to determine priorities to be considered
by company.
Helpful to analyze their business units,
Directional Policy Matrix
Assist in making wise decisions on resource
allocation

ORGANIZATIONAL AUDIT

ORGANIZATIONAL AUDIT OF
SONY CORPORATION
Strength:
A good and reputed brand name.
Focus on research and development.
High consumer loyalty.
Weakness:
 Ineffective distribution channel.
 Reduced market share due to enhanced competition.

CONT…..
Opportunities:
Capturing global market through joint ventures or
partnerships.
Introducing compelling features and extraordinary
product designs.
Threats:
Intenseness competition from Samsung.
Changing government policies.

PESTLE ANALYSIS OF SONY
CORPORATION
Political:
Changing policies related to rate of taxes and
interest rate etc.
Stable UK government
Economical:
Inflation and recession may impact sales and
profit of sonny.

CONT…
Social:
Company will have to make products as per the needs and demands of the customers.
Adhere with new product development
Technological
Be in tune with several technological advancements
Make the staff well acquanited with changing technology/.
20/02/16

CONT…
Legal:
Adhere with laws related to health, safety, employment and consumer law
Environmental:.
Adhere with norms related to environmental sustainability, green marketing and
maintain a carbon footprint.
20/02/16

STAKEHOLDERS
 Suppliers
 Employees
 Government
 Customers