Case Study Analysis: Marketing Strategies of Subway and Myer

This case study analyzes and compares the marketing strategies of two distinct organizations: Subway and Myer. The analysis begins with an overview of each company, including their history, current market position, and core business. The study then delves into key aspects of their marketing approaches, such as segmentation, targeting, and positioning strategies. It examines how each company has established a competitive advantage within its respective market, considering factors like operational efficiency, brand value, and distribution strategies. The report also explores the marketing mix elements, including product, pricing, place, and promotion strategies, and how these elements are implemented by both Subway and Myer. The analysis is supported by academic literature, providing a comprehensive understanding of the marketing processes and their effectiveness in real-world scenarios. The case study provides examples of how the companies adapt to market changes and maintain a strong presence in their respective industries. The report concludes with a discussion of the overall effectiveness of the marketing strategies employed by both companies, highlighting key takeaways and insights for students studying marketing management.