Deakin University MMM312: Case Study Blog on Vivid Sydney Event

This case study blog examines the Vivid Sydney event, analyzing its design, management, and impact. The blog begins with an introduction to Vivid Sydney, followed by a short description of the event, highlighting its creative and entertainment aspects. It then delves into event design theories, discussing the socio-economic and cultural impacts of such events, and the importance of themes and targeted marketing. The blog explores the 'WOW' factor of Vivid Sydney, focusing on media coverage, creative displays, and emotional connections. It concludes by summarizing the key findings, emphasizing the event's positive impact and suggesting the importance of government support for similar initiatives. The blog also includes references to relevant literature and screenshots of the WordPress blog.