Case Study: Wesfarmers' Strategic Management & Competitive Edge

This presentation provides an analysis of Wesfarmers' strategic management practices and its pursuit of sustaining a competitive advantage in the market. It examines the company's core value proposition, target market, and future prospects, considering the impact of environmental factors and potential threats. The presentation highlights Wesfarmers' use of advanced technologies, experienced staff, and automation to strengthen customer satisfaction and market share. It also addresses challenges such as high competition, employee turnover, and service costs, recommending improvements in service quality, value chain processes, and IT expertise. Desklib offers a wealth of similar study resources, including past papers and solved assignments, to aid students in their academic endeavors.

MGT604 STRATEGIC
MANAGEMENT
Student Name:
Student Id:

INTRODUCTION
 This presentation focuses on the strategic
management sustaining competitive
advantage in market.
 It also analyses the potential negative and
positive impact of the environment which
company would have from the market.
 It also emphasizes upon the business risk
and risk management model.

ORGANISATION ESTABLISHED A TRACK
RECORD OF SUCCESS
 The Wesfarmers Company is the retail business
operation which has been selected for the strategic
business management.
 It has developed core competency and product
leadership strategy to compete in the market.
 It has grabbed at least 22% Australian retail market
share.
 It has also been using advance technologies and system
in its process functions (Knüppe, & Knieper, 2016).

ORGANISATION’S CORE VALUE PROPOSITION, AND
WHICH TARGET MARKET DOES IT SEEK TO
ADDRESS
 Wesfarmers has used advanced cyber
computing system in its value chain process
to strengthen the client’s satisfaction
(Gutberlet, 2016).
 The core value of the company is related to its
experienced staff employees.
 Company has also set up automation in its
retail services (Hazen, et al. 2014).

ORGANISATION’S PROSPECTS FOR THE FUTURE?
 With the increasing GDP rate of Australia by
2.5% it will be beneficial for the Wesfarmers to
penetrate the market with its cost leadership
and product differentiation strategy.
 The advance technologies and system in its
process functions will attract more clients
towards its retails services.
 The expected 30% market share would be
achieved by company with in three years on
the basis of last year trend (Kumaresan, &
Liberona, 2018).

THREATS WHICH HAVE ALTERED THE
STRATEGIC PLANNING
 Company has faced high competition from the
big rivals so it has to install the advance
technologies to compete with the rivals.
 It hired experts employees to strengthen the
retail services quality.
 High employee turnover and high cost of services
has also posed a big threat.
 Wesfarmers needs to re-engineering of its
process to strengthen its process and lower down
its cost of capital (Linnenluecke, Verreynne, de
Villiers Scheepers, & Venter, 2017).

CONCLUSION / RECOMMENDATION
 Wesfarmers should focus on the quality of its
retail services.
 It needs to strengthen its value chain process
by re-engineering of its busienss activities.
 Company should hire more expert IT
employees who will increase the effectiveness
of the process services.

CONCLUSION / RECOMMENDATION
 Wesfarmers should focus on the quality of its
retail services.
 It needs to strengthen its value chain process
by re-engineering of its busienss activities.
 Company should hire more expert IT
employees who will increase the effectiveness
of the process services.

REFERENCES
 Gutberlet, J. (2016). Recovering resources-recycling citizenship: Urban
poverty reduction in Latin America. Routledge.
 Hazen, B. T., Boone, C. A., Ezell, J. D., & Jones-Farmer, L. A. (2014). Data
quality for data science, predictive analytics, and big data in supply
chain management: An introduction to the problem and suggestions for
research and applications. International Journal of Production
Economics,1(2) 154, 72-80.
 Knüppe, K., & Knieper, C. (2016). The governance of ecosystem services
in river basins: an approach for structured data representation and
analysis. Environmental Science & Policy, 66 (1) 31-39.
 Kumaresan, A., & Liberona, D. (2018, August). A Case Study on
Challenges and Obstacles in Transforming to a Data-Driven Business
Model in a Financial Organisation. In International Conference on
Knowledge Management in Organizations (pp. 263-276). Springer,
Cham.
 Linnenluecke, M. K., Verreynne, M. L., de Villiers Scheepers, M. J., &
Venter, C. (2017). A review of collaborative planning approaches for
transformative change towards a sustainable future. Journal of cleaner
production, 142, (1) 3212-3224