Contemporary Management Capabilities: Case Study Analysis

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CONTEMPORARY MANAGEMENT CAPABILITIES
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Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Case Study 2: Yahoo’s poor Communication of its “in office” policy.......................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
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Introduction
The assessment is about the contemporary management capabilities which refer to the
contemporary capabilities of how to manage a business organization. The assessment also
describes the peer coaching analysis and plan which refers to learning strategy adopted in order
to improve the business effectively. The assessment includes a brief description of three case
studies which reflects the outcomes of poor quality of communication of the seniors of
organizations towards their employees. The main aim of the assessment is to state how
communication quality affects the organization working and development process. The case
studies state how communication could affect the overall image and reputation of an
organization. The three case studies include three different examples of poor communication of
senior members towards the employees which lead to negative outcomes. Thus the assessment
major scope is to state that the communication within the organization must always be effective
so as to get favourable outcomes for the organization.
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Discussion
Case Study 2: Yahoo’s poor Communication of its “in office” policy
There are basically three case study is given. But here according to the guide, the major
discussion will be held on the second case study which is about the poor communication in the
Yahoo Company that is made by the head of the HR of the Yahoo Company towards their
employees (Goetsch and Davis, 2014). The head of the HR at Yahoo sent a memo regarding
work from home and this memo was leaked worldwide. This poorly constructed memo made a
negative impact on the people.
The time at which one person misunderstands or do misread the words and views of others, this
is sufficient the conflict between the people. The poor communication is just like frustration in
the workplace and it also affects the performance of the employees, lack of teamwork and morale
of the employees get also down due to poor communication. Poor communication also affects
the profits of the organisation. The breakdown in the communication can effect and also may
lead to conflict (Gamil and Rahman. 2018). The main reason through which this type of issue
may arise is due to another’s expectations. For example:
Collaborative effort: if anybody working in the project and also the leader of the team not able to
define the roles of others, and deadline and also flame on them on the result. The solution for this
type of issue is that the team leader has to define the role of individuals in the team and mention
the timelines for the project clearly to the team members.
Closed loops: This is happen when one department has failed to communicate with the other
department for the major project this will conduct misunderstanding between the two
departments and finally it leads to the infighting between in these two. The solution for this is to
appoint the lead communicators from the different departments and there work is to transfer
information to other departments on time (Tongchaiprasit and Ariyabuddhiphongs, 2016).
Unchecked gossip: This is like circulating of rumours in the office and after listening to this
employee's start to worry about their job and also doubt that this company exists in the future or
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not. The solution for this type of issues is that to stop listening to these stupid rumors and have
any query then clarify it with your head.
Let's take the example of Yahoo's poor communication at it's in office and this has become
famous worldwide. The poor communication always leads to some conflicts and also it affects
the organisation. Here in the Yahoo, the head of the HR sent the internal memo to their
employees regarding the work from home condition and this memo was leaked all around the
world. In the memo the head of the HR told to the employees that work from home and or
telecommunicating is the option in the future and said to employees to relocate to an office those
who work remotely or otherwise, leave the office (Jiang and Men, 2017). This type of
communication strongly gives the negative reaction and also this poorly constructed memo
cannot explain the justification and it leads to the national conversation the frustrated employees
launch this conversation at the national level this conversation is about the work from home
policies. After two months of the memo leaked the CEO of this company Marissa Mayer broke
their silence on the last conversation CEO said that the company does not want to discuss the
internal matters. This poor communication leads to affect Yahoo's reputation among the
employees (Terry, et. al. 2015). The employees of Yahoo's always working hard for the
betterment of the company but the communication like this get effects somewhat. This type of
conversation leads to a lack of teamwork and also the moral of the employees get also down after
reading this memo. This will affect their long term goals in favour of the company and may
reduce the profit.
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Conclusion
The above assessment states how the communication process impacts the organization reputation
and production level. The role communication process in the organization is explained with the
reference of the examples described in the case studies. The second case study includes the
example in which the HR of Yahoo faced a lot of criticism because of his poor communication
ability to approach the employees. The head of the HR in Yahoo sent a poorly constructed memo
in which HR has written that work from home and telecommuting is not be held in the future and
if anybody wants to works in the same criteria then work otherwise leave the office. This internal
memo gets leaked all over the world and become the major point of discussions for all and manly
for the employees who are working in Yahoo. Thus this case studies state how communication
affects the organization image and working process and how to make the communication within
the organization effective.
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References
 Gamil, Y., & Rahman, I. A. (2018). Identification of causes and effects of poor
communication in construction industry: A theoretical review. Emerging Science
Journal, 1(4), 239-247.
 Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational
excellence. Upper Saddle River, NJ: pearson.
 Jiang, H., & Men, R. L. (2017). Creating an engaged workforce: The impact of authentic
leadership, transparent organizational communication, and work-life
enrichment. Communication research, 44(2), 225-243.
 Terry, D., Lê, Q., Nguyen, U., & Hoang, H. (2015). Workplace health and safety issues
among community nurses: a study regarding the impact on providing care to rural
consumers. BMJ open, 5(8), e008306.
 Tongchaiprasit, P., & Ariyabuddhiphongs, V. (2016). Creativity and turnover intention
among hotel chefs: The mediating effects of job satisfaction and job stress. International
Journal of Hospitality Management, 55, 33-40.
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