ANZ Bank: Cash Passport Project Report - Marketing Analysis

This project report, Part C of a series, delves into the marketing strategies of ANZ Bank's Cash Passport, a premium financial product targeting the international tourism industry. Building upon previous projects that introduced ANZ Bank and the Cash Passport, this report provides a detailed analysis of the competitive landscape, focusing on key competitors like Commonwealth Bank, Travelex, and Qantas. The report examines the features, advantages, and disadvantages of various travel cards, providing a comparative table that includes crucial details like available currencies, fees, and maximum amounts. It also provides an overview of the company's management structure, values, culture, and dynamics and assesses the Cash Passport's impact on the organization. The report includes a literature review covering themes such as travel and tourism marketing, evolution of product usage, and the history of banking products.

Running head: ANZBANK: CASH PASSPORT REPORT
ANZBANK: CASH PASSPORT REPORT
Name of the Student
Name of the University
Author Note

1ANZBANK: CASH PASSPORT REPORT
Project:
The project under study delves into the marketing of cash passport, one of the premium
financial products marketed by ANZ Bank. The present project is the successor of two preceding
projects which have laid down the ground for the project under progress. The first project title A
introduced ANZ and its salient features. The second project titled B introduced the product cash
passport, which is the indispensable necessity of international tourism industry. The present
project C delves deeper into the second project by taking a tour of the previous works on
marketing of products in travel and tourism taking into account the role cash passport plays in
the industry. It is clear from the discussion that international tourism market has become
extremely competitive with many other financial and non-financial organizations marketing
similar products. The project would hence take into account the main competitors of ANZ Bank
in term of cash passport using the table already created in the previous project titled B. The
current project would refine the table by adding more findings like logos to it.
Provid
er
Pro
duc
t
Avail
able
Curr
encie
s
Pur
chas
e
Rel
oa
d
Clo
sur
e
Cros
s
Curr
ency
Mini
mu
m
Loa
d
Max
imu
m
Amo
unt
Advantag
es Disadvantages
Fee Fe
e Fee
Conv
ersio
n
Comm
onweal
th Bank
Tra
vel
Mo
ney
Car
d
13 15 0 0 5.25
%
Aud
$ 1
Aud
$
5000
0
1. The
product is
backed by
Common
wealth
Bank of
Australia,
one of the
largest
companeis
in
Australia.
1. Higher
charges
2. Suffers
from high
cyber threats
levels.

2ANZBANK: CASH PASSPORT REPORT
2. Can
hold upto
13 foreign
currencies.
3. Comes
with card
loss
insurance
and
purchases
loss
insurance
4. Offers
more
currencies
compared
to ANZ
Bank
ANZ Tra
vel
Car
d
11
$
11.
And
$0
for
me
mbe
rs
1.1
0% 0 3%
Aud
$
200
Aud
$
1. Lower
charges.
1. Limited
number of
foreign
currency8000
0
Travele
x
Mo
ney
Car
d
10
1.1
% of
the
initi
al
load
or a
mini
mu
m of
$15
1%
usi
ng
the
BP
ay
$5
usi
ng
the
deb
it
car
d
10 5.95
%
Aud
$
100
Aud
$
1. Smooth
foreign
exchange
services
1. Accepts only
siz currencies.
1000
000
Qantas
Card
Qan
tas
Car
d
wit
h
Qan
tas
11 0 0
%
and
1%
usi
ng
deb
it
0 0% Aud
$ 50 Aud
$
1.Offers
10
currencies
2. Not a bank
and hence
dependent on
third party
bankers
1000
00

3ANZBANK: CASH PASSPORT REPORT
Cas car
Austral
ia Post
Go
&
Loa
d
Tra
vel
Car
d
5 0 0 15 3%
Aud
$
100
Aud
$
Onwed by
the
governme
nt of
Australia
Provides
11 foreign
currencies High charges
1000
0
Velocit
y
Freque
nt Flyer
Glo
bal
Wal
let
11 0 0 0 2.25
%
Aud
$ 1
Aud
$
More
facilities
like
redeeemin
g amount
Dependent on
third party
bankers
2500
0