Business Report: Planning For Growth for Don't Look Further Catering

This report provides a comprehensive business analysis of Don't Look Further Catering Services, focusing on planning for growth. It begins with an introduction outlining the business and the report's objectives. The main body explores key considerations for evaluating growth opportunities, including Porter's generic strategies, PESTLE analysis, and the McKinsey 7-S framework. It then applies Ansoff's matrix to identify growth strategies like market penetration and product development. The report also examines potential funding sources such as crowdfunding, bank loans, and angel investors. A detailed business plan is presented, including an executive summary, mission, vision, SWOT analysis, and PEST analysis, with a focus on introducing lunch services to increase brand awareness and customer engagement. The report concludes with a discussion of succession options for small businesses. The report aims to provide insights into the planning and execution of growth strategies for the catering service.

42- Planning For Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1:.................................................................................................................................................3
P1:Key considerations for evaluating growth opportunity..........................................................3
P2: Growth opportunity through Ansoff's matrix........................................................................4
LO2:.................................................................................................................................................5
P3: Potential sources of funding..................................................................................................5
LO3:.................................................................................................................................................6
P4: Business plan for Don't look further catering services.........................................................6
LO4:...............................................................................................................................................10
P5: Succession options for small business.................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Planning for growth is the organizational work related planning strategy through which
concentrated efforts are made for increasing revenue collection. Don't look further catering
services is the chosen business organization for the evaluation in this report, company is own by
the Margaret Million and provide services like event planning and services like gourmet dinner
parties. Evaluation of key considerations for analysing the growth opportunity is done in this
report and with that analysis of growth opportunity through the implementation of Ansoff's
growth vector matrix is also done in the report. Identification of potential sources for funding
with the analysis of adjoin drawbacks and benefits is also being done in the report.
MAIN BODY
LO1:
P1: Key considerations for evaluating growth opportunity
Porter generic strategy
Cost leadership- This is the strategy in which company tend to provide new products to the
customers and then establish high prices through which high profit margin is achieved.
Cost focus- The targeted customers for this approach is low and thus pricing is set accordingly so
that selected customer count can be attracted towards the organization (Crispi, Miranda and
Gratacós, 2018).
Differentiation leadership- No specific customer group is selected in this approach but instead
efforts are made to attract large segment of customers.
Differentiation focus- Broad segment of customers are selected as the targeted customers for the
organization and then efforts are made so that high engagement can be achieved.
PESTLE analysis
Political- Organizational working planning have to be made according to the legal legislation by
which chances of facing penalties can be reduced.
Economical- Product price is set according to the external market conditions of the organization
but has to make sure that high profit margin is achieved.
Social- Company has to improvise its product development according to the changing customer
requirement and latest market trends for attracting new and trendy crowd towards the
organization.

Technological- By integrating technological advancements company can improvise the working
capability through which high work productivity can be achieved.
Legal- Company has to develop organizational working in such a way that all the governmental
legal legislations are being fulfilled through this it can avid chances of facing penalties (Béné
and et.al, 2019).
Environmental- Don't-look-further has to improvise its working in such a way that it reduces the
negative impact upon environment by this it can develop positive image for the customers.
Mckinsey metric
Structure- The company tend to provide its services to the customers through traditions means.
System- Company tend to use integrated approach of technology and traditional working for
effective operations.
Style- The organizational staff tend to implement hysterical work structure for efficient problem
solving.
Staff- Don't-look-further tend to provide effective training to its employees by it ensure
symmetric high quality of services to customers (Lowry, Avellan and Gilbertson, 2019).
Skills- Don't-look-further provide effective catering services to customer.
Strategy- Company tend to use
Shared values- Company's mission, vision and work objective tend to influence employees to
collaborate their working for common goal achievement.
P2: Growth opportunity through Ansoff's matrix
Ansoff matrix is a strategy which can be used by businesses in the market to be able to
operate effectively in the market. The competition in the market is huge which has to be well
managed and improved so that there is going to be higher profitability in the market.
Market penetration- This is the stage in which company tend to make concentrated efforts for
increasing its sales in the existing marketing and also with the existing products through which it
is able to reduce the expenditures made for the improvement in products and services. Thus in
order to achieve high amount of organizational sales company has to make creative
advertisement through which customer count can be increased (Tsatsoula, 2018).
Product development- This is another stage in which company tends to introduce new products
in the existing market through which it tends to increase customers engagement with the

organizational activities. This happens because customer's engagement with the organizational
activities is tend to decrease with time and by providing new product company tend to ensure
customers that it is able to fulfil their requirements through which customer loyalty can be
increased.
Market development- In this section organization tend to enter in the new market with the
existing organizations products and services, through this action it tends to ensure that the
customer diversification is being implemented which will result in increment in sales (Suciati,
Kurniawan and Iswahyudin, 2020). Since existing products are being utilized by the organization
for increasing its customer base because of which it is highly effective because high quality of
the product is being ensured in the existing market due to which chances of failure is low.
Diversification- Diversification can be seen when company tend to enter into new market with a
new product because of which high level of risk is associated in this, this happens because the
organization as well as the customers are unaware of the level of work quality which is being
required for the achievement of desired target (Bamrungbutr, 2020).
Thus it can be identified that during the present time of COVID-19 customer travelling
and even organizations are being affected due to which Don't look further catering services may
implement market penetration.
LO2:
P3: Potential sources of funding
Funding is very important for organizations for maintaining its operations and through which
it can continue the supply of its products and services to the customers. Following are the
different sources of funding.
1. Crowd funding- Crowdfunding is the fund raising method in which the funds are being
raised through the contribution of large number of people.
Advantage- High amount of capital funding can be collected within a short span of time and with
that utilization of internet organizational advertisement can also be done (Weiss and Et. Al,
2020).
Disadvantage- It is completely dependent upon the willingness of the investors and because of
which inefficiency of showcasing organization mission will lead to failure to get funding.
2. Banks loans- it is one of the widely used method through which high amount of capital
requirements are being fulfilled and with that it is also very reliable as well.

Advantage- A systematic procedure is being followed by the banks and because of which future
working planning can be developed accordingly (Tyc, 2017).
Disadvantage- The number of investments are fixed and the investment filling time is also fixed
because of which delay will lead to penalty.
3. Peer to Peer- This is fund raising strategy which uses the pre-existing for raising the
funding to the organization and reduces the efforts taken for the generation of funds.
Advantage- High amount of funds can be achieved at low efforts because of which it is
consumes less amount of time for goal achievement.
Disadvantage- Small amount of capital fee is taken from the generated funds as a fee because of
which excessive expenditures are being made.
4. Angel investors- Angel investors are the individual investors which tend to invest a large
amount of capital investment in the early start-ups and tend to receive equity debts as
return (Murphy, 2017).
Advantage- Capital investment provided by the investors can be increased by influencing them.
Disadvantage- Personal money is being invested and because of which it can make changes are
per its will.
The best strategy which can be implemented by Don't look further catering services is
bank loan which can be considered so that there are going to be higher outcomes. This is a very
safe and secure method which can be used by the organization and giving out the amount back is
also going to be helpful.
LO3:
P4: Business plan for Don’t look further catering services
Executive Summary
Don't look further catering services is wanting to improve their services further so that
the satisfaction of the customers would be higher and the organization will be able to brand their
company better. The company is investing £80,000 so that the business can be expanded which
would be helpful and made sure that the growth is going to be better.
Mission- Mission of the company to increase the satisfaction level of the customers so that there
is effective and efficient branding which can be done.
Vision- The vision statement of Don't look further catering services is “To provide high level of
services to customers of highest achievable standards with the available resources.”

Objective-
1. The organizational objective is to increase its customer count by introducing lunch
service through which brand awareness and sales can be increased within next 2 years.
2. To improvise the organizational infrastructure such that lunch meal based services can be
installed and services can be provided for implementing customer diversity (Xu, 2020).
Situational analysis-
SWOT-
Strength- The main strength of Don’t look further catering services is that it is having high level
of brand awareness and high organizational sales due to which it is able to achieve efficient
economic growth. Also with that the company is also able to made business collaborations
through which it can implement business strategies like customer sharing which will empower it
to implement creative marketing at low cost.
Weakness- Don't look further catering services tend to provide its services to the higher section
of the society and tend to organize large events due to which it is not often affordable to the
middle class section of the society or low budget parties. Due to which it has to face limitation in
the organizational sales and thus chances of brand switching are increased.
Opportunity- Company tend to introduce lunch options to its customers through which it is able
to increase brand awareness and also at the same time implement creative customer attraction
schemes through which chances of brand switching can be reduced. With that company also tend
to increase its engagement in promoting itself to customers through online marketing which
increase customer count also at reduces expenditures.
Threat- Due to increasing marketing competition chances of brand switching is increased from
the customer side because of which it will make negative impact upon the economic growth of
the organization. With that changing customer preferences is also another factor which is a high
level threat for the organization because changing customer preference will increase the threat of
substitution.
PEST-
Political- Political instabilities of the UK will make a significant impact upon the organizational
working because the company has to follow the legal legislation provided by the government and
if it is not able to work according to the legal laws then it will have to face penalties which will

affect the economic growth. This can be seen in the present time of COVID-19 in which
company has to stop its operations due to the lockdown imposed by the government.
Economical- Company also has to make sure that the final product pricing is set in such a way
that it is able to achieve high level of economic profit margin and also the cost for the customers
is not too high enough. This is important because if the final product price is set high enough
then it will affect the buying capabilities of the customers and due to which economic growth
would be affected.
Social- Don't look further has to ensure that it tend to provide its services according to the
current market trends and through which it can achieve high level of customer engagement.
Since company tend to provide affordable lunch products to its customers because of which it is
able to fulfil customer requirements.
Technological- Organization has to make sure that it is able to implement latest technological
advancement in its working procedures through which it can increase the overall work
productivity and with that it can also reduce the resource consumption for the development of the
product (Neto and Caldas, 2018). Also the company can also use technological advancements for
implementing social media marketing which is highly cost efficient than the traditional
marketing and will increase the customer count.
Strategies/Tactics
Marketing mix-
Product- Company tend to provide its products and service like event planning and catering
services to the customers due to which it is able to fulfil customer's requirement and also it
provide additional services like gourmet dinner parties for the sports clubs such as golf clubs and
cricket. With that it also provides additional services like new Lunch time meal and food
products and other luxury products and then tend to resale them at high prices through which it
has managed to achieve a high profit margin.
Price- Company tend to establish premium pricing on its products because of which it has
achieved a high profit margin and also resulted in as strong backbone for making future plans for
the growth. In order to achieve high customer count and increased sales company tend to
establish competitive pricing in the upcoming projects through which it has managed to achieve
high organizational sales. New Lunch time meal is a very interesting idea which the organization
is coming up with so that there is effective growth which can be done.

Promotion- Mixed integrated approach for marketing is being utilized by the organization for
promoting itself to a wide range of customer, company uses traditional marketing through which
it is able to attract the local customers and then uses digital marketing for increasing its reach to
the customers at different geographic location (Blackwell, 2017).
Place- Company tend to provide its services at the customer selected point and also at the same
time it is making it is making to provide its products in the local market through which it can
improvise its reach for the customers. Also it tends to showcase the organizational products and
services like New Lunch time meal in the online market in such a way that customers can access
the high level of organizational services remotely.
Competitive analysis
Porter's 5 forces-
Competition in the industry- (High)
The existing market competition of Don't-look-further is high because of which company has to
implement product diversification in such a way that it is able to identify the implement
customer diversification. With that entering in to new marker segment company tend to
implement creative working measures through which it can make sure that it is able to achieve a
competitive edge which will provide high level of productivity. Some of biggest market
competitions of UK are UK caterer, UK Event and caterers and many more. Thus company may
tend to integrate different cost reducing efforts through which it can attract the customers to
other market competition.
Threat of new entrance- (Medium)
The organizational market is full with some of the toughest market competition and because of
which new entrance will reduce the market share even more. Due to which organization must
utilize its reach in the market so the threat of new entrance can be minimized. With that it can
also implement several attractive working offers to the customers by which market share will be
increased.
Power of suppliers- (Low)
Company is having an effective working process and also having large amount of products
suppliers through this it is able to switch to the supplier which is providing products at low
pricing and thus due to this the power of suppliers is low for the organization (Gagné and et.al,
2019). With that Don’t-look-further services can also use its efficient relations with the suppliers

due to this it can achieve the products at low pricing and also manages to achieve high profit
margin.
Buying power of customers- (High)
The buying power of customers is high because the presence of high market competitions
customers are having an ability to choose the type of service which is required by them and
because of which company has to make continuous concentrated efforts for the fulfilment of
customers’ requirements. With that help of this it can ensure that customers are assured that they
are having best in class product by which customer requirements can be fulfilled.
Threat of substitution- (High)
Don't-look-further tend to operate its operations in a market industry which is fill with other
market competition which also provide catering services to customers at low pricing and because
of which there are high chances of substitution. Thus company has to make several efforts
through which it can improve the customer's experience with the organization resulting in
reduction of chances of brand switching.
Budget-
The budget for this lunch time meal deal is as following,
Product Price
Employee work forces £20,000/-
Machinery £50,000/-
Marketing £10,000/-
Total £ 80,000/-
Monitoring and controlling-
Following are the key performance indicators which are utilized for ensuring goal achievement:
Organizational sales- Organizational sales is an effective way through which process towards the
achievement of goal can be identified. Also at the same time company can evaluate the
effectiveness of the developed working strategy through which customer's engagement with the
improvised working can be evaluated.
Per customer sale- It is also another factor through which the improvisations progress can be
identified, with that through analysing per customer’s sale company can also identify the specific
traffic time segment and the organizational services which are having high level of customer

engagement. Thus through this it can improvise the working such that customer's requirement
can be fulfilled and high profit can be achieved. Through this expenditure organization's
economic growth will be affected. Following is the cash flow of Don't look further.
Particular Amount
Cash inflow 10000
sales
Cash Outflow
Wages 10000
Raw material 8000
Others 10000
Total 72000
LO4:
P5: Succession options for small business
Following are different business exit methods which are as following for Don't look further.
1. Liquidation- In this method of exiting business all the organizational assets are sold out
and shops are closed, through this measure all the expenditures made are being
recovered.
Advantage- The advantage of this measure is that it is simple and fast with that also provide
additional revenue generation (Bacq, Janssen and Noël, 2019).
Disadvantage- Each asset has to be sold out separately because of which high complexities are
faced and also is a time consuming process.
2. Sell to the market- In this measure the business is auctioned to the open market through
which high revenue can be achieved.
Advantage- The main advantage of this is that it is fast and also due to multiple entries high price
can be achieved from this.
Disadvantage- Completely unprofitable business is not being able to sole at the desired price
margin because of which it often have to face selling in low price.

3. Keep family in the business- It is a traditional method in which the business is surpassed
to the future generation of the family.
Advantage- The main advantage of this is that it maintains continuous profitable employment to
the family.
Disadvantage- The disadvantage of this the business faces limitation of the working capability of
family member as compared to exposing into the ever changing market for attracting high sales.
4. Sell business to another business- This is another business exit method in which the
business is sold to a bigger organization in the market through which high profitability
can be achieved.
Advantage- The main advantage of this act is that there are high chances that high revenue will
be collected (Muskat and Zehrer, 2017).
Disadvantage- The disadvantage of this act is that the business may face shortage in reduced
market because the purchaser may reduce the business as per the market competition.
Recommended exit method for Don't-look-further.
Liquidity will be most appropriate business exit method for Don't look further because through
integrated approach of selling assets chances of facing shortage of fund development can be
reduced, thus liquidation is highly profitable in low risks to business and its market.
CONCLUSION
From the evaluation in this report it can be concluded that organizations have to
improvise their working strategy in such a way that it is able to improve the customer experience
and also at the same time it is able to achieve an efficient competitive edge. Thus in order to
achieve this it has to analyse the changing marketing trends and customer requirements through
which specific targeted work related planning can be developed. With that organization also have
to implement several fund raising methods through which appropriate funds can be made
available through which desired improvisations can be made.