Strategic Marketing Report: Cazoo's USA Market Entry Strategy

This report provides a strategic marketing analysis of Cazoo, a car service delivery company, focusing on its international expansion plans, particularly in the USA market. It begins with an executive summary and an introduction to strategic marketing's role in global market positioning. The report then delves into a PESTLE analysis, evaluating political, economic, social, technological, legal, and environmental factors influencing Cazoo's expansion. It explores various market entry options and strategies, including market segmentation and targeting, with a focus on attracting younger customers. The report also examines Porter's generic strategies to enhance business efficacy. The analysis highlights the importance of data-driven technologies, customer service, and adapting to changing market dynamics, including the impact of the COVID-19 pandemic. The report concludes by emphasizing the need for Cazoo to leverage its strengths, adapt to external factors, and invest in resource quality to achieve its international growth objectives.

Strategic Marketing

Executive summary
The report has concluded varied factors of strategic marketing into expanding business into
international country markets, where external business domains play crucial role in strengthening
market positioning actively. Research done in study has further concluded market entry modes,
where Cazoo aims to further diversify services in USA market actively by heading towards new
range of work growth paradigms. Further segmenting and targeting strategies have been discussed
where company aims to invest on bringing youngsters under main target market. The study further
summarised porter generic strategies, as per new range of diverse business efficacy paradigms to
further evolve on higher potentialities actively.

Table of Content
Executive summary.............................................................................................................................2
INTRODUCTION..............................................................................................................................5
Pestle analysis ...............................................................................................................................5
Market entry options .....................................................................................................................7
Market segmentation .....................................................................................................................9
Porter generic strategy ................................................................................................................10
CONCLUSION ................................................................................................................................11
REFRENCES ...................................................................................................................................12

INTRODUCTION
Strategic marketing can be understood as one of the most essential aspect, which plays
crucial role on overall fundamental growth competencies rise on keeping up effective diversity for
wider scale business functional rise. In today’s fast competitive digital marketing world, strategic
marketing has been actively evolving among international markets towards keen avenues for
scaling up market positioning within global domains. Cazoo is car service delivery company
offering quality assured market services with best money back guarantee services which has
enabled brand to diversify customer brand goodwill. The company has been working with mission
towards making productive automobile services available, in simple and seamless buying way.
Customer can finance or subscribe to care entirely online and delivery is done in less than 72
hours. The brand has been working with best data drive technologies, fast driven for best customer
services and there are team players, working with best market expertise for bringing best diverse
experience. Report will be analysing pestle analysis, for bringing on rise as per macro
environmental factors which expands as one of the most crucial determinant to bring on rise in
competitive scale growth. Furthermore, market entry modes play strong role in creating wider
business arenas for competent functional working productivity within international market aspects.
Research will also explain focus on STP strategies, to build on diverse scope for keeping up new
business targets framed, which furthermore raises new scale efficacy among competent scenarios
actively for wider customer target points. The report further will be connecting aspects of research
on new advanced scale functional expertise towards keen marketing scope arenas, which will be
focused on by heading divergence parameters by analysis of porter five force.
Pestle analysis
Cazoo is one of the fastest growing companies fatly growing in UK market; where it plans
further to expand on USA market internationally towards bringing on wide range of products and
services informatively. USA economy has been found as one of the best country driving best
scope aspects towards bringing best scale aspects, for technical diversity within industry. Macro
segmentation refers to practice of bringing best competent online traffics into sub groups, where
best attributes related to location and gender are worked on for expansion. USA has been chosen as
the international country market, for bringing on new advanced competitive expertise within
technology aspects which will enhance wider target penetration. The pestle analysis focuses on
external business factors for heading on new international business positioning for gaining
stringent expansion fundamentally towards functional work growth. Cazoo enables to buy or

finance out cars entirely online and completely purchase from best comfortable services, where
websites offer various valuable offers and has been competitively rising on best customer’s
services parameters. This can be also analysed that eternal business factors bring on wide scale
synergies to bring on expanded commercial growth factors, head on profound scale diversity for
keeping up larger commercial business targets. Pestle analysis further brings on competent factors
under functional work positioning and vivid range of expansion, towards strengthening scaled
expanded market reach factors (Answer and et.al, 2020). Political factors: Political factors within business international expansion functionally
brings on varied scale diverse growth aspects, where diverse work growth scenarios
determine higher scope for company long term positioning. Cazoo for expanding on new
international country market aspects, need to head focus on functional scale growth
horizons to deliver new business functioning’s actively. Political factors have strong impact
on enhancing wider scale commercial targets, expand key work positioning on global
domains to upgrade work scenarios. Political factors such as changes in tax rates, policies
and actions among government along with changes in foreign trade regulations create
varied range of changes in stability factors. Tax rates and policies change will impact Cazo
and working stability within external business parameters, where it can be analysed that
new working advancement further brings on diverse scope. In USA, for example changing
political structure will rise on complications within company business operations to further
bring on effective diversity within longer run. Economic factors: International GDP factors, economic fluctuations on varied paradigms
bring on essential factor for competitive business positioning and wider scale growth
targets for competent scale business growth. The economic factors head towards bringing
revenue stability form target customers functionally bring on diverse scope among new
working scenarios. Cazoo for keeping up economic strength active among international
business efficacy paradigm, have to evolve towards wider diverse determinants for
technical growth. Fluctuating economy brings on decline towards functional working
targets, customers brand choice and goodwill parameters effectively ( Anser and et.al,
2020). Example of this factor can be analysed that , economic stability will further also
enable best stable diversity to be functionally worked on towards competent scale goals.
Cazoo by heading on strategies related to economic expertise, for fundamental scope
efficacy will enable new strength worked on for wider level competencies. Higher interest
rates, exchange rates and inflation pressure bring son varied shift and rise among
economic factors which will further bring on rise within products prices. Demand and

supply chain factors have strong specific correlation, when it comes to change within
business development aspects to bring on functional scale rise. Changes in international
economies will have also negative impact within working scenarios, where Cazoo need to
bring on detailed analysis under focus for higher strengths. USA exports for Cazoo will be
strategically unstable due to change in economic situation, change among working policies
and new complications. Social factors: The changing customer’s preferences and new range of working
advancement demanded among competitive business scenarios, have strong impact to bring
on commercial diverse growth horizons. Social factors also bring on specific correlation
towards dynamic customer market competitiveness factors, towards which productive
yielding synergy enhances new range of functional work diversity. Cazoo has to head on
focus on bringing affirmative growth as per social factors, for strengthening new scale
brand positioning and keeping up long term growth active on commercial markets.
Dynamic customer demands, changing marketing competitive working standards have
strong role to play for harnessing confident working standards. Cazoo need to head on
bringing new scale rise on social factors for higher informative brand goodwill rise for
wide structured efficacy domains innovatively. . Customers specific preferences must be
further focused on, where social strengths and new dynamic standards should be
competently implemented for longer scale growth rise. Social factors plays strong role for
strengthened new quality rise, revenue and goodwill competencies which enhances wider
productive expertise. Cazoo is customer obsessed where preferences of market share are
widely focused to bring on fast driven technologies, data driven aspects within business.
Within recent global situation of Covid-19 the brand has been seeing decline in people
bookings but still there is further also productive scope, where social factors and resources
investments should be further synchronised. Technological factors: USA international market is one of the most functional scale
competitive growth market, in form of advanced technology parameters where Kazoo need
to head on focus on technology factors. Furthermore, technology innovation profoundly
synchronises new range of diversity towards functional work growth aspects where
investments has to be functionally expanded. This also brings on scope towards advanced
technology factors among productive services, for leveraging new range of competent
functional standards which bring on diverse growth scope actively. There should be usage
of best technology factors, for keen new rise on functional work growth factors which
enhances competitive standards actively and enrich new productivity fundamentals. New
implementation of best technology within automobiles will synchronise best technical

strength, fundamentally also sub scale potentialities at Cazoo for strengthened brand
positioning. Data driven and fast self driving technologies are some of the few rising new
innovations coming among business productivity arenas, where there is further scope for
larger scale rise.
 Legal factors: The legal business environment factors such as legal factors of heading
towards functional work growth targets, where products and service must be delivered with
fully completion of legal factors and generating wider scale functional work growth
domains. Products and services need to adhere to legal factors compliance for
strengthening new scale perspectives among competent parameters actively for wider scale
functional revenue standards accurately. The legal factors bring on diverse functional work
strengthened positioning, for wider scale commercial expansion a towards building new
pace growth. Best safety standards and legal factors, should be followed for all employees
and workplace connectivity strength rise, for longer scale functional positioning.
 Environmental factors: Cazoo for keeping up functional working growth into new
expanded market, also need to adhere wider scale focus on bringing environmental work
diversity towards keeping up innovation business goals. The new scale environmental
factors bring on scope for raising competent functional working scenarios, investments
fundamentally focused on CSR factors which rise up sustainability (Chi, Human and
George, 2020). Environmental sustainability growth enhances brand international work
positioning, on which USA market is widely active towards bringing on diversification
among keen competent scenarios. There is scope for bringing on eco-friendly cars hay
Kazoo, to evolve on heading towards competent scale advanced working innovation and
perspectives related to bringing on new range of functional work growth actively.
Practically new environmental factors, will generate new expertise diversity towards
external stakeholders and communities development, which bring on keen productivity.
Pestle analysis has enabled us to gain functional detailed expertise towards informative
expansion as per new diversity standards towards automobile industry working targets. Cazoo by
heading towards best political stability factors, strengthened economic scenarios and stronger
technology and social standards will be able to leverage towards wider targets. Further sustainable
environment friendly cars within services will generate environmental strategies worked on
towards gaining best quality benchmarks. As per macro environmental analysis, Cazoo for further
expanding towards new domains have to work towards gaining best quality growth paradigms and
leverage competent rise. External business factors bring on varied change within commercial

scope where Cazoo has further scope to bring on new innovation, technical rise strengthened
within mechanism for synchronising larger productive creative advancement.
From the above points analysed, it can be understood that Cazoo for expanding into UK
business market further more need to invest on resource quality growth parameters for delivering
new range of scope parameters actively. The company also heads on focus towards brand
development aspects, which keenly brings on diverse fundamental growth actively for scaling up
effective varied growth technology horizons. Macro business environment plays crucial role to
expand on international business markets, functionally bring on technology standards and also
determine innovation completive benchmarks. Covid can affect Cazoo on long term business
positioning aspects, where the changing business culture and change on people preferences have
competent impact on business standards functionally. The company needs to further bring on
varied new scale rise towards fundamental new strategies in effective business implementation,
where innovative diverse business goals can be further implemented.
Market entry options
The business international market is wide, where varied scale innovation business
positioning functionally brings forward market expansion domains, towards which market entry
options play crucial role for keeping up working strength diversely active. Cazoo for expanding on
US competitive market, need to furthermore invest on coming up with best optimum market entry
options parameters actively within commercial business domains (Bi, 2020). The car retailer
online brand offers valuable quality standards, for bringing on new rise on functional standards and
imperatively best money back guarantee towards varied scope aspects actively. USA international
business market entry comes with new scale work growth expanded opportunities, new range of
corporate diverse standards and also technical varied efficacy to be worked on profoundly. Market

entry mode method depends on firm size, financial strength and economic diversity regularity
conditions among international market paradigms. Strong rule of law, adherence to best competent
business contracts enable brand competency to strengthen positioning profoundly within longer
term operative goals (Durana and et.al, 2020). Partnerships and strategic alliances: Strategic alliance involves contractual agreement
between two or more enterprises, stipulating wider scale work growth expansion among
international business objectives pertaining stringent innovation. It furthermore heads on
cooperate in extended way to achieve tangible or intangible work growth expanded
commercial growth factor, where partnerships with strategic alliances heads on diverse
scope. Partnerships are especially valuable if they have been able to bring on recognized
reputable expansion among new target country market functionally. Cazoo by heading on
corporate partnerships and new range of strategic alliances will be able to bring on varied
scale business targets, keenly expand on potentialities within USA. Strategic alliances are
also advantageous for bringing best strategic investments to enter expanded international
domains functionally.
Advantages: Partnership and strategic alliances brings wider scale capital investment
opportunities, which raises functional efficiency within longer term goals.
Disadvantages: Time taking for companies to form ideal expansion and take up business
growth strategies fundamentally. Licensing and franchising: This is another market entry strategy, where it enables another
Advatjacompany in your target country to use property rights fundamentally for example
trademarks, production techniques and patents have functional essential scope. It
furthermore requires production techniques, which enables to pay in order to allow right
use of exclusive products and services. This can be also analysed as one of the most
strategic way for fuelling on new scale work growth functional work standards, generate
best corporate working innovation among international market positioning actively (Going
International: How to Take Your Business To New Markets, 2019). Cazoo brings on varied
scope for fundamental target international aspects, for strengthening new scale business
domain among USA market paradigms which furthermore brings on scope for wider
competent marketing. Franchising will enable brand to expand commercially, highly bring
on new scale determinants among services which further enable brand to grow actively.
Advantages: Licensing and franchising further bring on scope for wider range of promotions
among companies within international marketing targets.

Disadvantages: There are varied scale formal business foreign market expansion
complications, which may have strong range of long term impact on company business
operations.
Exporting: This market entry strategy is widely based on direct sales of goods and services in
another country (USA), where best known exporting brings on direct sale of goods in cost
effective formats. Thad furthermore explains, cost effective way investments on production
facilities in chosen country, where Cazoo aims to bring on new functional varied growth
imperatively. Majority of costs involved within exporting comes further from new scale
marketing investments, involvement of key stakeholders among company business long term
scenarios. Exporting will enable company to sale products and services in foreign markets,
which avoid expense of new expanded business operations firmly to attain competent working
revenue targets. Cazoo for exporting cars in USA market has to head on strategic investments
related to labelling, packaging and pricing factors for evolving on new business firm standards
variedly.
Advantages: Exporting opens up varied new international business platforms for company to
further bring on wider scale growth rise functionally and also potentially expands on new scenarios
competitively.
Disadvantages: Exporting brings on complicated rise on tax rates, interest fundamentals and also
new scale complicated functional scale growth towards wider targets.
From the above discussed aspects and various modes of market entry into international business
standards functionally, there comes functional growth rise on potential new affirmative market
expansion (Kombu and et.al., 2020). Cazoo for varied scale business international market entry
strategies will be able to head on strong focus by opting for partnerships and strategic alliances
through which new potentialities can be worked on. By choosing strategic alliance and partnership,
Cazoo will be further able to bring on competent innovation, capital structure growth and also
deliver best quality benchmarks towards strengthened scope effectively.
Market segmentation
Market segmentation will enable brand to reach on best new advanced business growth
strategies, head on commercial growth expansion scope for stronger international positioning
which brings on advanced growth rise on working horizons. Cazoo for working towards market
segmentation strategies furthermore need to expand on commercial imperative expansion, generate
new scale competent surging pace and also explore best factors of marketing. STP will further
identify new innovative business ideas development as per long term customer target goals,

expand towards fuelling new potentialities and synchronise wider brand goodwill. Cazoo will be
able to expand into competitive market at USA, by using strategic vision and also resource
planning actively towards diverse parameters among preferences in customers (International
Business Strategy, 2017).
Segmentation: -
The segmentation of the market is crucial and the organization has made different approach
in dividing the segmentation into market. They are focusing into the process to segment the market
on demographic basis. They are making the target to work into the demographic segments of the
new market. CAZOO are expanding in USA and are developing the strategy of segmenting into
the USA market on basis of age and class of the people. Their main aim is to focus on the
youngster who are willing to take the cars and are developing for the middle class people. They are
making this so that they are having the best of the target and can aim at the people they are willing
to sell the company product and services (Cacciolatti and et.al, 2020). The segment of younger
generation people, who look for easy effective affordability factor while purchasing car, will be
focused on by Cazoo.
GDP per capita 65,297.52 USD (2019)
Population 32.82 crores (2019)
Area 9.834 million km²
Currency US dollar
Average salary:$5,687 per month,
Low skilled Wage :
Cost of import :
Unemployment rate is at 6.1 percent.
FDI: FDI inflows amounted to USD 246 billion