Analyzing Innovation and Business Development in Commonwealth Bank

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AI Summary
This essay provides an analysis of innovation and business development within the Commonwealth Bank of Australia, the country's largest bank established in 1911. It focuses on how the bank can leverage smart connected products and the business canvas model to maintain its market reputation and expand its horizons while ensuring customer satisfaction. The essay suggests that Commonwealth Bank needs to adapt its business model to remain flexible and competitive. Improved business canvassing methods are crucial for upholding the bank's reputation and ensuring its continued success in the dynamic business environment. The essay references various academic sources to support its analysis and conclusions.
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Innovation and Business
Development
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Introduction
Business model is essential for analysing the
revenue and the profit earned by
organisations
The essay focuses on Commonwealth Bank of
Australia
Commonwealth Bank is the largest bank in
the country established in the year 1911.
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Analysis
Commonwealth Bank can ensure that the
business does not change with the application
of the smart connected products
The application of the business canvas model
can help Commonwealth Bank maintain its
reputation in the market and expand its
horizon
Moreover, the bank can offer customer
satisfaction so that it can remain the number
one bank in Australia
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Conclusio
n
Commonwealth Bank need to change its
business model
The reputation of the bank can be upheld with
the improved method of business canvassing
It can help Commonwealth Bank to remain
flexible in the business
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Reference
Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41.
Bock, A. J., Opsahl, T., George, G., & Gann, D. M. (2012). The effects of culture and structure on strategic flexibility during business
model innovation. Journal of Management Studies, 49(2), 279-305.
Chesbrough, H. (2010). Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43(2–3), 354-363.
Commbank.com.au.(2018). Commbank.com.au. Retrieved 23 April 2018, from https://www.commbank.com.au/
de Jong, M., & van Dijk, M. (2015). Disrupting beliefs: A new approach to business-model innovation. McKinsey Quarterly.
De Reuver, M., Bouwman, H., & Haaker, T. (2013). Business model roadmapping: A practical approach to come from an existing to a
desired business model. International Journal of Innovation Management, 17(01), 1340006.
Euchner, J. (2016). Business Model Innovation. Research Technology Management, 59(3), 10.
Gobble, M. M. (2014). Business model innovation. Research-Technology Management, 57(6), 58-61.
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50.
Scroll down to find the article.
Kindström, D., Kowalkowski, C., & Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of
business research, 66(8), 1063-1073.
Leih, S., Linden, G., & Teece, D. (2014). Business model innovation and organizational design: a dynamic capabilities perspective.
Massa, L., & Tucci, C. L. (2013). Business model innovation. Innovation Management, Oxford University Press, Oxford, 420-441.
Osterwalder, A., & Pigneur, Y. (2010). Business modell generation. Hoboken, NJ: Willey.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. New Jersey: Wiley (the unit textbook). The textbook is available from
the CQUniversity library for free.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review,
92(11), 64-88.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review,
93(10), 96-16.
Schaltegger, S., Lüdeke-Freund, F., & Hansen, E. G. (2012). Business cases for sustainability: the role of business model innovation for
corporate sustainability. International Journal of Innovation and Sustainable Development, 6(2), 95-119.
Schneider, S., & Spieth, P. (2013). Business model innovation: Towards an integrated future research agenda. International Journal of
Innovation Management, 17(01), 1340001.
Serrat, O. (2017). Business model innovation. In Knowledge Solutions (pp. 499-507). Springer, Singapore.
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