Social Media Impact on CBA: A Comprehensive Analysis Report

This report analyzes the social media presence of the Commonwealth Bank of Australia (CBA), focusing on its use of Facebook, Twitter, and YouTube. It examines how CBA utilizes these platforms for marketing, customer engagement, and brand building within the Australian market. The analysis includes an assessment of the positives and negatives of CBA's social media strategies, identifying any issues or problems with its current approach. The report also suggests additional social media channels that could enhance CBA's business and profit, providing clear recommendations and forward planning. The study references the honeycomb framework to evaluate the social media functionalities. The report is a comprehensive examination of CBA's digital strategy, offering insights into its successes and areas for improvement. The report also mentions the strategies by other banks in Australia like Westpac, ANZ, NAB, and Suncorp. The assignment includes recommendations for CBA to improve its social media presence.