Integrated Report Analysis: CBA, Stockland, and Ethical Considerations

This report provides a comprehensive analysis of the integrated reports of the Commonwealth Bank of Australia (CBA) and Stockland. The first part of the report compares the two companies based on the seven core principles of Integrated Reporting, including strategic focus, stakeholder relationships, and completeness of information. The second part focuses on CBA and examines its ethical actions through the lens of utilitarian and deontological theories. The report highlights instances of both ethical and unethical behavior by CBA, including financial misconduct and the application of ethical frameworks. The analysis emphasizes the importance of corporate governance and ethical practices in maintaining stakeholder trust and achieving long-term financial success. The report concludes with a reflection on CBA's overall ethical standing, considering its contributions to society alongside its past regulatory issues.

Table of Contents
INTRODUCTION.....................................................................................................................................2
PART A...................................................................................................................................................2
COMPARISON OF COMMONWEALTH BANK OF AUSTRALIA AND STOCKLAND.....................................2
PRINCIPLES OF INTEGRATED REPORT (CBA)......................................................................................3
PRINCIPLES OF INTEGRATED REPORT (STOCKLAND).........................................................................3
PART B...................................................................................................................................................3
UTILITARIAN THEORY.........................................................................................................................3
DEONTOLOGICAL THEORY.................................................................................................................3
ETHICAL AND UNETHICAL ACTIONS TAKEN BY CBA...........................................................................4
Judgement: Ethical vs. Unethical...........................................................................................................4
REFERENCE............................................................................................................................................5

INTRODUCTION
Integrated Report is a study that offers its shareholders with significant data about the
industry's opportunities, difficulties, policies and results. The Commonwealth Bank of
Australia (CBA) and Stockland's integrated study was analyzed in the first portion of this
study based on seven core principles of Integrated Reporting consisting of policy focus and
potential direction, shareholder connection, accuracy and comprehensiveness, and more.
And CBA's integrated report was analyzed on the basis of ethical concepts in the second
portion.
PART A
COMPARISON OF COMMONWEALTH BANK OF AUSTRALIA AND
STOCKLAND
The integrated study by CBA and Stockland shows their dedication and policies for long-
term viable value development for all shareholders. As per their study, it was ready through
elevated stakeholder engagement that helped to keep excellent shareholder relationships.
These accounts are the origin of client, individual, consumer protection organisation,
vendors, staff, and society data. Both the company report was ready to provide investors
with data on economic and non-financial results and ultimate goal. In addition, both
accounts integrate data on certain assets such as innovation, human capital and how these
resources communicate and affect the economic company's future. These accounts have
attempted to express how the business process models of the organization were handled
collectively by the organization and brought into tactical level into account. CBA and
Stockland's integrated report is written off at management level and they see it as a trip
toward reliable commercial accounting, user friendliness, and ongoing enhancement.
According to the study, the main priority of CBA was accountable banking practices,
favourable user experience, management and social and environmental hedging.
Stockland's main focus is to supply housing groups of top quality and accessible value.
Stockland creates and maintains relationships with its shareholder as per the study and
responds according to their need and understanding. CBA employs over 50,000 people, 30
percent of who are females, while Stockland employs about 1,500 people, 43 percent of
who are females. CBA experienced ongoing AUSTRAC political inspection after the notorious
money laundering case for which $700 million in fine was imposed. Stockland, on the other
side, faced no such monitoring and tax. In addition, CBA staff has served more than 16,000
volunteer days in the society whereas 10,627 has been served by Stockland staff, which is
about 442 days. Although both businesses follow the values of the ASX Corporate
Governance Council, their executive member’s composition and duties are entirely distinct.

PRINCIPLES OF INTEGRATED REPORT (CBA)
CBA's embedded report represents its company-level and enterprise-level policies to deliver
stronger and stronger client relationship / result, value oriented attitude, and shareholder
and society value. The study involves various programs such as Net Promoter Score,
Consumer Plan Figure and other programs with some investment increase. The report
indicated that this survey was formulated with a broad commitment of stakeholders and
scrutiny of their requirements and concern. ("Commonwealth Bank - BWD", 2019)
PRINCIPLES OF INTEGRATED REPORT (STOCKLAND)
Stockland's integrated report represents its policies and strategy for achieving the goal of
the organization. Throughout the study, the data supplied is short and coherent, making it
similar to other organizations following integrated planning. This report was developed
throughout the year with shareholder involvement. The aim of this study was on the
approach, corporate management, and economic, social and environmental outcomes of
Stockland. It has given other material data that has enormous effect on the company.
("Stockland Interactive Annual Review 2018", 2019)
PART B
UTILITARIAN THEORY
Utilitarian ethics concept is based on the idea that the morally correct course of action is the
one that gives highest amount of individuals benefit. It sees the basis of good and bad
simply on the outcome of selecting one decision over another, meaning that it takes into
consideration other interests. Utilitarian's basic premise is the value of satisfaction, not
amount. Therefore, for the highest number of individuals, Utilitarian encourages the ability
to achieve satisfaction. It is more worried about the implications of the procedure that has
been adopted and it does not count if the practice is correct or incorrect until the effects are
correct. ("Utilitarianism", 2019)
DEONTOLOGICAL THEORY
This ethics concept is predicated on the idea where, under certain combinations of laws, the
decision made is correct or incorrect, instead of the implications of those deeds. It is also
regarded an ethical approach based on the law. According to the hypothesis, there are a few
moral rules and if the act is wrong then no wonder how useful it may generate for
individuals, it will not be done. In addition, there are a few practices that are correct but do

not generate highest positive effects, but this concept tries to take such efforts in powerful
senses even though it generates less good effects. ("deontological ethics | Definition,
Meaning, Examples, & Facts", 2019)
ETHICAL AND UNETHICAL ACTIONS TAKEN BY CBA
There are three instances of unethical behaviour in the event of CBA and its financial
management scandal that is interconnected with each other. First, there is the personal
behaviour of fraudulent economic advisors who have behaved immorally by putting the
money of older pensioners in elevated-risk investment products, opposite to orders;
absence of transparency; and falsification of records. ("Ethics, Leadership and Decision
Making: A Case Study on CBA – Business and Management Review", 2019)
Secondly, the CBA problem encourages unethical conduct by offering economic managers
with rewards in the shape of bonuses, promotions and foreign sales trips for high-
performing economic analysts meeting their sales objectives.
Third, there is CBA's practice to try and hide economic analysts ' negligence.
CBA said in a declaration: "Our driving principle is to do our clients the correct thing and put
right where we've done wrong. From our experience and ASIC reviews of our previous
remediation procedures, we understand the significance of having a well-planned, thorough
and honest strategy in place." The systemic wellbeing of an entity and the capacity of an
entity to exceed its rivals can be described when taking into account organizational power
business practices. Companies that incorporate principles into the agency's fibre will achieve
a competitive edge.
Judgement: Ethical vs. Unethical
Australia's Commonwealth Bank has put in their business a set of agenda and framework of
ethics. In addition, they appear to be engaged in various corporate social responsibilities for
civic improvement. If we connect this to the utilitarian theory of ethics, then the
requirements for being an ethical company have been met by CBA as it has formed benefit
for the widest audience. However, CBA has been pulled by the regulatory body like ASIC and
AUSTRAC couple of time for misconduct and unethical behaviour. Their staff were penalized
and penalization of the organization itself as they were engaged in negligence and
professional misconduct. If we connect this to ethics theory of deontology, then CBA comes
under an unethical business because the staff and stakeholders have taken a similar action
on time.
Based on the entire situation mentioned, therefore, CBA has made a significant contribution
to the society, but it appears that they had not taken adequate proper measures to avoid
the unethical behaviour specifically related to the credit practice, as a result of which the
legislative body has faced implications that make it unethical rather than ethical.

REFERENCE
Commonwealth Bank - BWD. (2019). Retrieved from
https://bwdstrategic.com/work/commonwealth-bank-annual-report-2018/
deontological ethics | Definition, Meaning, Examples, & Facts. (2019). Retrieved from
https://www.britannica.com/topic/deontological-ethics
Ethics, Leadership and Decision Making: A Case Study on CBA – Business and Management
Review. (2019). Retrieved from
http://thinkspace.csu.edu.au/bamr/2018/03/06/ethics-leadership-and-decision-
making-a-case-study-on-cba/
Stockland Interactive Annual Review 2018. (2019). Retrieved from
https://www.stockland.com.au/investor-centre/interactive-annual-review
Utilitarianism. (2019). Retrieved from https://en.wikipedia.org/wiki/Utilitarianism