Business Strategy Analysis: CBA's PESTLE, SWOT, and TWOS
VerifiedAdded on 2019/11/26
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This report provides a strategic analysis of the Commonwealth Bank of Australia (CBA). It begins with an introduction to CBA and its financial services. The core of the report involves a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors impacting CBA's operations. The report then presents a SWOT analysis, detailing CBA's strengths, weaknesses, opportunities, and threats. Following this, a TWOS analysis is used to align internal factors with external opportunities and threats. The analysis considers factors such as macroeconomic outlook, cyber security, cultural influences, political policies, and global environmental regulations. The report concludes by summarizing the key findings and implications for CBA's strategic direction, with references to supporting literature.
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