Analysis of CBA Bank Operations Management: A Comprehensive Report

This report provides an in-depth analysis of the operations management of the Commonwealth Bank of Australia (CBA). It examines CBA's daily operations, including financial transactions, customer service, and account management. The report explores the bank's historical background, its evolutio...Read More

Running head: OPERATION MANAGEMENT OF CBA
OPERATION MANAGEMENT OF CBA
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1OPERATION MANAGEMENT OF CBA
Introduction:-
Operations management is the management of business performs to generate the highest
level of effectiveness probable within any organization. It is disturbed with changing resources
and labour into services as powerfully as the potential to exploit the income of an organization.
CBA is the Australian multinational bank, and their business is spreading across New Zealand,
Asia and US (Schlagwein, Thorogood and Willcocks 2014). This multinational bank delivers
several commercial facilities and insurance investments services. Traditional bank of Australia
sustained those services to support local business, trade and administration. Apart from
Australia, this bank also provides financial services and life insurance facilities of another
country like China, Indonesia. This project report is describing the operations of CBA and also
demonstrates daily activity, overview and constructive environment.
Overview:-
CBA is Australia’s prominent provider of combined monetary services, including trade,
quality, commercial and official banking, funds administration, superannuation, financial
protection, profitable venture and share-broking services. It was established under the law of
commonwealth bank in 22nd December 1911 and began actions in 15th July 1912 in Melbourne,
authorized to conduct both banking services and savings. At this moment, they have developed
to a commercial structure with more than 845132 stakeholders and approximately 54,440 staffs
working in the organization (Worthington 2016). They also offer a full range of monetary
services to support all Australians build and manage their economic condition.
The Commonwealth Bank established practically all central bank powers in substitute
lawmaking passed during the Second World War. At the finish of the war, it used this control to

2OPERATION MANAGEMENT OF CBA
begin an affected development of the budget. A different CBA was founded in 1960, and
throughout the 1970s the bank expanded its trade into travel and insurance field. In 1974 CBA
also founded a finance corporation, named CBFC (Nicholls 2014). The bank also developed
more deeply involved in overseas currency interchanging and global banking in general. CBA is
the only banking organisation to perform in the Dream Employers' top 20 list of favoured
companies for two years (2010, 2011) (Booth and Whelan 2014). It is one of the leading
Australian banks known to be backing and earning from activities caustic to the Great Barrier
Reef. Approximately the bank has been facing improved communal inspection in 2013.
Day to day operation:-
These organizations provide daily activity because they want to satisfy their potential
clients and shareholders. Procedures in CBA is recognized to carry out all day to day monetary
transactions of the bank. The daily activities like online and offline money transaction,
machinery maintenance, credit arranged in their customer accounts, Fulfil their customer request,
account opening or report closing, Managing every life insurance query and loan query etc.
Operations in the CBA is a subdivision set sideways to tackle and reduce indirect and direct
services of these bank to its several clients (Christopher 2016). The operation staffs of CBA try
to confirm there smooth procedures of the day-to-day monotonous work to be accepted without
any significant difficulties.
They also confirm that all the outside clients are helped well for the fundamental
approach of the CBA. The in-house consumers, too, are replied to and helped well to bring on
the day-to-day operations. All these necessity to be approved on within the definite procedures
and policies of CBA. Providing an accountable and exact useful service knowledge to CBA
client by applying and maintaining up to the banking policies and procedural knowledge (Hugos

3OPERATION MANAGEMENT OF CBA
2018). If any customer of CBA demands to purchase stock shares, CBA confirms that the cash
and the stock are preparing for dealing. CBA will supervise the official handover of the funds
and stocks, and it will prove that any recording necessities regarding the deal are documented.
During the process, CBA concentrates on shielding its trade and looking for any possible dangers
to the customer’s funds.
Operations of CBA:-
Commonwealth Bank of Australia involves normal scrutiny and investments accounts in
addition to several domain planning facilities. Due to the huge amount of wealth that their
customers hold, isolated banks or private banking sections assists individuals to establish faiths
and confirm that they are fulfilling with appropriate regulation. CBA is also controlling through
commercial venture include trading, acquisitions and market sales (Brandenburg et al. 2014).
CBA is delivering facilities to the over-all public, including loans, mortgages, credits, and
scrutiny accounts. Meanwhile, CBA helps the general people, and the market is extremely
competitive. To build a client base, CBA attention on delivering highly suitable and available
facilities to their customers. Once a client enlists CBA to deliver an assured service, like an
account checking (Annarelli and Nonino 2016). CBA will characteristically inspire the client to
start investments in their bank, and that is the reason they encourage there client to open the
savings account. Internal banking processes at CBA involve inaugurating new accounts,
relocating money between these accounts, and supporting clients with managing payments.
Linkage Between operations and activities:-
The supply chain activities of the CBA are linked with the theories and ideas of supply
chain management. It cannot be said that CBA has a secure supply chain model because CBA

4OPERATION MANAGEMENT OF CBA
makes modifications daily, and that is the reason the supply chain also be modified daily
(Nicholls 2014). CBA has a unique structure of quality disposition, and this assists the CBA to
know about the customer behaviour towards the production. These develop a more comfortable
process to manage the presentation of supply chain model. In this way, CBA can related there
operation and easily outlined any problem and address it.
Supply chain Management:-
Supply chain management if CBA is very popular and robust. Their popularity can be
analyzed from the fact that it has been named as the best supply chain model in all over Australia
and New Zeeland. The main activities are sprightly concerned with the formation and
distribution of a service product, and they contain operations, inbound logistics, sales, outbound
logistics, and advertising activities (Kato et al. 2014). The Subordinate activities assist in
developing the efficiency or effectiveness of primary actions to which they are really connected.
These activities include bank structure Procurement, Customer support department and technical
department.
CBA joined with a global farming player such as IoT provider LX Group, Pacific National for
rail, Olam Orchards Australia Pty Ltd, haulage, stevedore Patrick Terminals, port landlord Port
of Melbourne, shipping carrier OOCL Limited and to deliver on the shipment in between
Victoria to Hamburg.
They have used a blockchain supply method which certified associates to access
essential documents, like customs certificate and billing documents. The supply chain of CBA
also delivers short-term credit that improves operational capital for seller and buyer (Osei-Kyei,
Chan and Ameyaw 2017). Suppose CBA consumer will attempt to delay expense as long as
possible, while the vendor finds to be paid as quickly. The supply chain of CBA works

5OPERATION MANAGEMENT OF CBA
particularly well when the purchaser has an excellent credit rating than the vendor and can thus
access money at a lesser cost.
Inbound Logistics:-
Inbound logistics express at the supply chain and correctly moving as properties come
into an enterprise. A supply chain is thoroughly combined, and businesses will effort to
coordinate their inbound and outbound logistics with order-fulfilment systems and automatic
ordering (Oakland 2014). The primary operation of the CBA has based in Australian countries
and due to that its inbound logistics are entirely reliant on these areas. Inbound logistics are
related to gaining financial structure. Not only the economic structure of the inbound logistics of
CBA also dependent on the corporate accounts, insurance, credit and debit details, investments
etc.
Outbound Logistic:-
Outbound logistics presentation signifies a key aspect in a vendor's choice whether or not
to store a contractor's products, and therefore, also characterizes a significant factor of a
contractor's supply chain and commercial success (Wang et al. 2015). CBA shall enhance
production and customer satisfaction and also improve the activity quality at a time. These make
CBA deliver huge facilities to its clients. CBA is focusing on some steps for outbound logistics
like management development, routing, customer values, and innovative services.
Sustainability:-
The conventional approach of CBA to sustainability is frequently regarding as sensitive
and protective. However, CBA has recently accepted advanced, active plans to capture the

6OPERATION MANAGEMENT OF CBA
chances related to sustainability (Kato et al. 2014). They have industrialized new products such
as conventional loans exactly planned for conservational industries to attract innovative market
prospects linked with sustainability. Therefore, CBA can end up expenditure the money on
clean-ups of locations contaminated over their customers' activities.
Conclusion:-
CBA is the well-known Australian multinational banking sector. They are providing good
financial security since 1912. The analysis of supply chain and operation of CBA suggests that it
is a beneficial and secure model. The major credit of CBA success goes to its supply chain
model. With this model, CBA has successfully covered the global market and achieved
competitive advantages as well. The Supply chain model of CBA is ethical and sustainable also.
CBA can adopt new technology and can enhance their supply chain model. For this reason, the
clients of CBA are very much happy, and productivity of CBA are increasing daily basis.

7OPERATION MANAGEMENT OF CBA
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Booth, S. and Whelan, J., 2014. Hungry for change: the food banking industry in Australia.
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Brandenburg, M., Govindan, K., Sarkis, J. and Seuring, S., 2014. Quantitative models for
sustainable supply chain management: Developments and directions. European journal of
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Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Hugos, M.H., 2018. Essentials of supply chain management. John Wiley & Sons.
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