Analysis of CBC Tiles Competitive Position: Marketing Strategy

This report offers a comprehensive analysis of CBC Tiles' competitive position within the Bangladeshi ceramic industry. It examines the company's competitors, the environment, and the industry structure, utilizing Porter's Five Forces framework to assess its competitive advantages and disadvantages. The report delves into CBC Tiles' target groups, marketing communications, and brand positioning, evaluating its Integrated Marketing Communications (IMC) strategy using the AIDA model. It also analyzes CBC Tiles' firm capabilities and proposes recommendations, including cross-venture marketing, brand mapping, and leveraging virtual platforms. The report highlights the need for rebranding and digital marketing strategies to enhance brand visibility and consumer loyalty, ultimately aiming to improve CBC Tiles' market share and overall performance. The report also provides several figures and tables including market share, consumer preference, and plan 120 timeline.