The Impact of Online Shopping on UK CBC Students: A Study

This report presents an analysis of online shopping habits and trends among students at UK CBC. The study reveals that students favor online shopping due to factors like internet connectivity, discounts, convenience, and the ability to compare products. The survey indicates that 85% of students find online shopping offers high value for money. The report also highlights the growing importance of e-commerce and its impact on consumer behavior, emphasizing the trend towards online shopping over traditional retail. The report further explores the students perspective on the use of internet for educational purposes.

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4.2 Integrated promotional campaign for a travel and tourism business or destination
Theme 1: Online mode is highly preferred for purchasing retail products,
clothes and other accessories?
Online Offline
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% of responses
% of responses
Theme 9: Online shopping stores offer high value for money in
comparison to the high street shops and malls
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% of responses
% of responses
Discussion of results derived through survey:
Survey’s result clearly exhibit that students lay more focus
on purchasing retail products from online mode due to several
reasons. In the campuses of UK CBC internet connectivity is
highly good, In addition to this, online sales channel offer more
discounts to the customers over high street shops and malls.
Further, easy payment system and home delivery aspect of
products or services offer more convenience to the students, Along
with this, online or multichannel sales offer opportunity to the
individuals after making comparison of several brands in terms of
quality, price etc. Further, under online shopping customers have
opportunity to return the product if it comes under the category of
unsatisfactory level. Referring all such aspects, 85% students
stated in survey that online shopping gives high value for money to
them. Hence, all the above depicted aspects are the main causes
behind changing shopping habit of UK CBC’s students.
Trend line
2008
2009
2010
2011
2012
2013
2014
2015
2016
0
100
200
300
400
500
600
f(x) = 18.9716666666667 x + 361.375
R² = 0.60821625988325
Sales (in billions)
Sales (in billions)
Linear (Sales (in billions))
Theme 5: All the below mentioned aspects are the main motive behind using
internet
Easy payment system
Convenience
Low pricing
High discounts
Better internet connectivity
All of the above
0%
10%
20%
30%
40%
50%
60%
70%
80%
% of responses
% of responses
Theme 2: Shopping and educational aspects main motive behind using
internet
Shopping Educational
aspects Hobby Others
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
% of responses
% of responses
Trend line assessment clearly presents that in the upcoming time
period e-commerce sales will increase significantly. This aspect
gives clear indication that in the near future customers or people
will prefer online shopping more as compared to visiting high street
shops or malls. Hence, main reason behind increasing shopping
trend is that it offers high level of convenience to the customers and
enables them to purchase products at discounted prices.