BSBLDR601: Change Management Project Plan for CBSA Australia

This report presents a comprehensive change management plan for the Canada Border Services Agency (CBSA) in Australia, addressing the need for adopting digital technologies to enhance market effectiveness. It details the research objectives, strategies, and a SWOT analysis to understand CBSA's current situation. The plan outlines the change management process, policy reviews, and PESTLE analysis to navigate the external environment. Potential barriers to change, readiness assessments, and a cost-benefit analysis are considered to ensure successful implementation. The report emphasizes the importance of stakeholder engagement, communication, and strategic alignment to achieve organizational goals. This document is intended to provide insights and guidance for managing organizational change within CBSA, aiming to improve efficiency and competitiveness.

NAME SPI ID BSBLDR601
BSBLDR601 Lead and Manage Organisational Change
COMPANY: CBSA, Australia
Compiled by: Adrian Russo
CBSA Marketing Strategist.
1

2

NAME SPI ID BSBLDR601
PART 1 RESERACH REPORT
BACKGROUND
The Canada border services agency is a kind of federal law enforcement agency
which is liable for border control and custom services in Canada. The organisation wants to
analyse the area that required be changing or modifying so that they can achieve their goals
and objectives for stop this report going to analyse the change implementation plan and the
current situation and areas which the organisation wants to modify in their organisation.
RESEARCH OBJECTVES
o To adopt to the digital technologies in order to become more effective in the
Marketplace
o To analyse the effective resources and areas that CBSE wants to change
RESEARCH STRATEGY
In order to conduct an investigation this report is focusing on the Change management
Strategies and consider a data collection method in which the investigator has been used
positive data which include interviews of stakeholders and concentrating on understanding
about the impact of the modification on stakeholders. Along with does this report also
consider the cost benefit analysis of the modification because it is very essential for the
company to conduct daily basis cost benefit analysis in order to demonstrate their objectives
and connections between the cost of managing the individuals size of change and the benefits
that will collect from considering and following the structure.
3

PART B: CHANGE MANAGEMENT PLAN
Overview
Change management
Change management process focuses on implementing changes in organisation which can
help in achieving desired goals and objectives of organisation. Every organisation focuses on
implementing changes as it helps in competing effectively against other organisation.
Changes in organisation include culture of company, operations and process, technology and
infrastructure and various other critical aspects. In this report the organisation wants
change in the technology, as the company wants to adopt new technology so that they can
achieve their goals and objectives in an appropriate manner and operate with effectiveness
in the marketplace. Changes in organisation is differentiated into two different parts such
as
Adaptive changes – These changes are considered small and these changes are focused
towards products, processes, work-flows etc. Changes in strategy are also considered part of
adaptive changes.
Transformational changes – These changes are considered as large scale changes which focus
on either launching a new product or expanding business in new environment.
There are five different steps involved in change management process which is mentioned
below:
Preparing organisation for change
This step focuses on preparing employees for changes in organisation and helps them in
understanding about need of change.
Developing plan
Once organisation is ready to implement changes then managers focuses on developing an
effective plan. Plan should involve goals, stakeholders, project scope etc.
Implement changes
After the plan is created then it is required to implement such changes in organisation.
Changes within company culture
Changes which are going to be implemented in organisation should be within culture of
organisation and it should focus on practices which are utilised by organisation.
Analysing progress
4

NAME SPI ID BSBLDR601
After the changes are implemented in progress of such changes should be reviewed and
should follow the change process.
Current situation
SWOT analysis would help CBSA in understanding its needs and also helps in determine
what changes are required to implement in organisation. CBSA which is based in Australia
can use SWOT as a tool for understanding need of change in organisation. SWOT analysis of
CBSA is mentioned below:
Strengths
This company was established in 1998 and it has good reputation in market.
This company provides wide range of services in various sectors such as sales and marketing,
IT, HR, finance etc.
This company focuses on targeting small, medium and large enterprise organisation.
Organisation have skilled and talented employees.
Weaknesses
CBSA doesn't have attractive and updated website which can affect consumer support and
experience.
CBSA doesn't have any effective marketing plan which can affect their expansion and their
profits.
Opportunities
CBSA can focus on using online platforms to advertise their products and services.
Focusing on providing exciting offers to consumer and providing deals which can satisfy
consumers.
Threats
CBSA might face competition from other organisation which are in same field.
Analysis
Policy review
Existing policies and practices focuses on providing services to consumer which can help
them in achieving their goals and objectives related to business. This part focuses on
understanding about strategic and operational objectives in order to identify change
5

requirements. In order to make changes CBSA have to focus on reviewing their polices and
finding loopholes in such policies. Organisation has to effectively monitor external
environment which can affect goals of organisation. CBSA have to focus on finding
operational gaps which affects performance of organisation and finding such gaps would help
in improving organisational efficiency.
CBSA focuses on providing assistance to business owners by providing services in respective
field. It is important for organisation to make changes in policies as it would help in
competing against other organisation effectively. This part focuses on
Changes in policies which can be possible through by identifying the gaps and analysing risk
and cost which involved in change process. It is important for organisation to understand
need of changes and making changes in policies of organisation is part of change. CBSA
could focus on utilising digital platforms as a tool for their advertisement and can ensure that
feedback from customers should be taken as it helps in improving consumer experience and
helps in satisfying their needs.
External environment
PESTLE analysis help organisation in understanding about external environment and assists
organisation in implementing changes in organisation by understanding various factors.
Factors which affect organisation are mentioned below:
Political Factor
CBSA is operating in environment of Australia and it is considered as one of the developed
nations in the world. Australia political environment is considered safe and stable for
organisation. It might faces some problem due to failure in protection of rights of human,
indigenous rights etc.
Economic factor
Australia is considered as 14th largest economy in the world and organisation are very keen to
setup their business in Australia. Resources are available in bulk for organisation which
attracts multi-national companies. Australia imports include vehicles, machinery, furniture,
pharmaceuticals etc. which helps in making economy of Australia strong. Its trading partners
are Japan, Germany etc.
Social Factor
6

NAME SPI ID BSBLDR601
Australia is considered as one of the best countries to live as it is considered very strong in
wealth, education, health and quality of life. It is considered as one of the countries which are
multi-cultural and its heritage have very long history. Australia is also considered best
countries because of their education system it has lot of well renowned universities which
attract thousands of students every year.
Technological Factor
Australia is considered as one of the technologically advanced countries globally and it is
also considered effective in adopting new technologies. Various organisation looks to setup
their business in country in Australia. Technological advancements could result in
development of country.
Legal Factor
Australia have fair and transparent legal structure which helps in making effective decision
and after understanding about opinion of people and ensuring laws should be used fairly.
Environmental Factor
Australia is considered as one of the beautiful countries in the world and as it has beautiful
beaches, mountains and forests. It also have beautiful biodiversity which every year attracts
thousands of tourists.
Potential barriers to change
To effectively implement changes in organisation managers have to understand about barriers
which can be faced by them and ensure that such barriers should be overcome. There are
various factors behind failure of change which are mentioned below:
Little understanding of changes and its impact
Negative employee attitude
Ineffective communication
Inadequate budget and resource planning
Lack of management support
Ineffective planning
Ineffective communication is considered as vital part in barrier to change as employees
would not be able to understand about need of changes and how such changes can help
organisation in achieving its goals and objectives.
Readiness for change
This part focuses on understanding about need of change and employees of organisation
readiness regarding the changes. It can only be possible when employees are ready to
understand need of change and focuses on successful implementation of changes within
7

organisation. Change readiness helps in understanding that how ready the organisation is for
change. It is also explained as ability to continuously initiate and responding to the change
which can help in achieving competitor advantage and focuses on minimising the risk and
ensure effective performance of employees within organisation.
Change in organisation affects stakeholder’s activities and therefore it is important to
understand the need of change from point of view of stakeholders. It makes change
management in organisation critical and it should be implemented after analysing impact on
stakeholders of organisation. Change readiness helps in finding answers to various questions
such as who is going to be affected by change, who resist and support change, how change
going to affect stakeholders etc. Readiness assessment would help in aligning top
management and employees during change in organisation. There are three different steps
which are utilised during conducting change readiness assessment:
Data collection
Qualitative data is utilised for doing readiness assessment. It includes interviews of
stakeholders and focuses on understanding about impact of changes on stakeholders.
Managers or anyone which is in leadership position and its involvement directly in the project
or the member who is involved in project development team should be the one who is
considered for the interviews. People inside the organisation which have influence on the
employees are eligible for interview. These interviews could help in understanding about
various points which are mentioned below:
Level of understanding about project by people at leadership level.
Understanding about benefits of change in organisation.
Aligning mission and vision of organisation with change in organisation.
Cost-benefit analysis of the change
The goal of a cost-benefit analysis for change management is to demonstrate the link between
the costs of managing the people side of change and the advantages of using a systematic
strategy to allowing and encouraging workers to embrace a change. Cost benefit analysis for
defence management is very important for the organisation in order to conduct on a daily
basis. It is whether required for the company to demonstrate their goals and the relationship
among the cost of managing the people size of modification and the advantages that will reap
from adopting and applying structure approach in order to engage and adapt the modification.
As the organisation wants to adopt new technologies in the organisation so that they can work
8

NAME SPI ID BSBLDR601
properly and enhance their cost benefit analysis there are few specific benefits which makeup
picture information in which are mentioned below:
Faster speed of adoption, better final usage, and higher competency are three people-side ROI
drivers. Project ROI is driven by change management.
Cost-cutting — improper change management is costly to both the project and the company.
Change management is a cost-cutting strategy.
Change Implementation
All other change management actions are guided and purposed by the development of
a change management strategy. Change practitioners position themselves and their project
team partners for success by defining the distinctive qualities of the change, as well as its
dangers and possible opposition.
 It is very important for the organisation to develop a Change management strategy
because it catches the appropriate direction and aim for all other Change management
activities. There are several points and strategies which are adopted by the company
so that they can adopt the technology in an appropriate manner.
 It is very important for the company in order to adopt the changes in context of
technology to analyse the change characteristics like how it will affect the
organisation and how big is the changed. It is very important for the organisation to
analyse the scope of the change and time frame for the team so that they can
implement their strategies accordingly.
 After that it is very important for the company to assess the company that means how
much the modification is going on the correct path. What are the other requirement
for this modification between the employees and managers?
Prioritisation of the recommended changes
In order to adapt to the modification in the organisation in context of Technology it is very
important for the company to create a moment up for the change in order to occur with
modification effectively. Along with this it is very important for the company to create a
vision for modification and communicate the vision in the organisation so that the company
can remove obstacles and develop short-term wins so that they can adopt the modification in
appropriate manner and get success
Change particulars
9

There are major steps for inviting new ways of working in the organisation so that the
company can achieve their goals and objectives and get success. It is very important for the
company to provide executive focus and engage their team with their vision so that they can
work on it and motivate their employees to overcome their frustration and challenges. Along
with this it is very important for the company to develop execution accountability so that they
can create important link to operational outcomes and motivate accountability in the
organisation. As the company are required to focus on the new capabilities so that the
company can implement modification to process technology and adopt the changes with
the confidence. It is also a required for the company to establish a adoption and lead
indicator tracking so that they can monitor their transformation implementation and
achieve their goals and progress.
Implementation strategies
It is very important for the company to adapt to modification in the organisation so that they
can get more opportunities and achieve their goals and objectives. At the organisation is
developing Change management strategies so that they can catch the effective direction and
aim and adopt the modification in the company. The organisation is analysing their team and
focusing on their continuous improvement so that they can describe the criteria for the
success and analyse the area in order to apply increase focus so that they can develop a
culture of data driven Optimisation in order to get positive outcomes
PART C: EMAIL
Email
To: Mr. John
From: <<[e-mail] >>
CC: Mr. CBA
10

NAME SPI ID BSBLDR601
BCC: << >>
Date/time: << 14- aug- 2021, 4: 21 pm >>
Subject: << implementation strategies of changes >>
Attachments: <<>>
To
This is to inform you that, According to the senior authority the company wants to
implement Change management strategy so that the company can adopt to the technologies in
the organisation in order to achieve their goals and objectives in an authentic manner. So it is
kindly request you to allow our team to implement Change management strategies so that we
can get more positive outcomes for the organisation.
Kind regards
<<CBSA team >>
PART D: MODIFIED MANAGEMENT PLAN
Important for the company to create change management strategy and formulate a team
structure that will help them to identify who will be going to do this management work. After
that this very important for the company to formulate project risk assessment in order to
managing the people site in context of the dimension which described in the modification
characteristics
The organisation is changing their team in order to get more positive outcomes
Creating a execution accountability
Organisation focuses on making changes in their marketing department and focuses on
promoting their products and services by the help of digital media. Social media marketing
can help CBSA in promoting its offerings to its consumers and would also help in
11

expanding its consumer base. It is important for organisation to use Face book, Twitter as
social media mode to interact with its consumers. Social media marketing can help CBSA
in boosting its profits and these days social media marketing is frequently used by
organisation to promote their products and services.
ASSESSMENT TASK 2
SURVEY QUESTIONS
1: identify the requirements of the change in the company?
2: Analyse the best strategy in order to implement the change in the company?
3: conduct an investigation so that the company can implement and modify their change
management plan according to the market trends and requirements.
4: conduct an meeting so that the manager can identify the opinion of their team
members so that they can implement strategy
5: analyse and monitor the capabilities and performance of the individuals so that the
company can divide the task according to their capabilities.
EMAIL
12

NAME SPI ID BSBLDR601
Email
To: << CBSA team>>
From: << JohnCBSA@ gmail.com >>
CC: << >>
BCC: << >>
Date/time: <<16- aug- 2021, 3:00 pm >>
Subject: << want to conduct meeting in context of change management >>
Attachments: <<>>
To
This is to inform the CBSA team that we are going to conduct a meeting in context of
Change management so that we can conduct a survey regarding your contribution and I want
to analyse the performance of the employees as well as their opinion. So this is to inform that
on 16th August at 3:00 p.m. you all are invited in the conference room in order to conduct the
meeting
Kind regards
<<John lara >>
<< Manager >>
REPORT: IN THE FORM OF MEETING MINUTES
13

Meeting Minutes
Meeting Details
Location 200 Fictional Way, Sydney NSW 2000, Australia
Date 16- aug- 2021
Attendees 13
Absences 2
Time 3:00 pm
Agenda Items
The meeting will consist of the following items:
 Call to order ( 2min)
 Welcome and introduction( 5 min)
 Review of Agenda( 2 min)
 Approval of the previous meetings minutes ( 3 min)
 Staff report( 5 min)
 Discussion ( 15 min)
 Question and Answer ( 10 min)
 Action items
Action Items
To following actions are outcomes of the meeting that need to be completed:
Action Item Responsibility Deadline Status
14

NAME SPI ID BSBLDR601
Write notes for
landing page
Vita May 18- aug – 2020 Running
Develop recipient
list
Jamison Radis 16- aug- 2020 Completed
Check availability of
resources
Reilly Quinn 19 – aug -2020 Emails sent by 16-
aug- 2020
Follow up If there is
no response
Develop illustration
in context of change
management
Wynn Tyler 16- aug- 2020 Running
Create initial invite
copy
Marlina Tyler 16- aug- 2021 Completed
15

MODIFIED CHANGE MANAGEMENT PLAN
After conducting the meeting there is a few modification in the Change management
plan in the context of adoption of the technology so that the company can get more positive
outcomes. There is a modification in the budget planning as a team member is facing several
problems in context of financial stability full stop so after analysing all the areas the
organisation is doing modification in their budget planning so that they can effectively
implement The Change management plan. In addition to this there is a modification in the
team which are decided by the manager as some employees are facing several problems
because they are not capable to implement the strategy so that managers of the organisation
decided to modified their teams according to the capabilities and responsibilities of the
workers
REFERENCES
Adams, R., Martin, S. and Boom, K., 2018. University culture and sustainability: Designing
and implementing an enabling framework. Journal of cleaner production, 171, pp.434-
445.
Bell, J. and Harrison, B.T. eds., 2018. Vision and values in managing education: Successful
leadership principles and practice. Routledge.
Gawankar, S.A., Gunasekaran, A. and Kamble, S., 2020. A study on investments in the big
data-driven supply chain, performance measures and organisational performance in
Indian retail 4.0 context. International Journal of Production Research, 58(5), pp.1574-
1593.
Heatherington, W. and Coyne, I., 2017. Understanding individual experiences of
cyberbullying encountered through work. International Journal of Organization Theory
& Behavior.
Hoggett, P. and Randall, R., 2018. Engaging with climate change: Comparing the cultures of
science and activism. Environmental Values, 27(3), pp.223-243.
Johnston, L., Noble, C. and Gray, M., 2016. Critical supervision for the human services: A
social model to promote learning and value-based practice. Jessica Kingsley Publishers.
16

NAME SPI ID BSBLDR601
Lenz, T. and Viola, L.A., 2017. Legitimacy and institutional change in international
organisations: a cognitive approach. Review of International Studies, 43(5), pp.939-961.
Mannion, R. and Davies, H., 2018. Understanding organisational culture for healthcare
quality improvement. Bmj, 363.
Pot, F., Totterdill, P. and Dhondt, S., 2016. Workplace innovation: European policy and
theoretical foundation. World Review of Entrepreneurship, Management and Sustainable
Development, 12(1), pp.13-32.
Sarvaiya, H., Eweje, G. and Arrowsmith, J., 2018. The roles of HRM in CSR: strategic
partnership or operational support?. Journal of Business Ethics, 153(3), pp.825-837.
Tortorella, G.L., Giglio, R. and Van Dun, D.H., 2019. Industry 4.0 adoption as a moderator
of the impact of lean production practices on operational performance
improvement. International journal of operations & production management.
17