Business Process Modelling and Innovation: A Report on CC Music

Desklib provides past papers and solved assignments for students. This report analyzes CC Music's business process innovation.

MANAGING INNOVATION ON BUSINESS PROCESS
MODELLING

Table of Contents
Introduction......................................................................................................................................3
Purpose............................................................................................................................................3
Organization History.......................................................................................................................3
Innovation History in the company.................................................................................................4
Industry analysis..............................................................................................................................8
Conclusion and recommendation..................................................................................................12
Reference list.................................................................................................................................13

Introduction
CC Music uses the simple business model as their existing business model plan. The simple
business model of the company has a simple blueprint of publishing the work of the band in the
company website, operating the booking arrangements via call and receiving payments by means
of post. The entire process is backdated and rigid, needs immediate Upgradation for future
endeavours. The process has lacklustre customer management and operations management
services. Overall the business model needs immediate reconstructions to help CC Music achieve
its true potential.
Purpose
Business process model refers to the graphical representation of the organizational business
workflow or processes. The business process model relates to the build up of a plan with the use
flow charts and data flow diagrams. Business process model notation is generally used to
develop a strategic plan in an organization.
Organization History
The various lines of CRM and ERP softwares are used in ample amount various organizations.
CC Music needs to implement ERPNext as their choice of open source ERP software. The
ERPNext is suitable as it applies to the small and medium sized organizations. On the other
hand, other softwares are suitable for large scale organizations (Laudon and Laudon 2016).
Incorporation of the ERP software will allow the company to have a strong asset management
inventory and top of the line security in its databases. The variable options are sharing data and
information among the stakeholders on the go in a secure manner results in the selection of
ERPNext as the suitable software for CC Music. The company would need to implement
Capsule as their CRM software. In relation to the ERM software, the CRM software would help
CC Music significantly. The CRM software has a minimal build and maintenance cost. It is
highly intuitive and user friendly which makes it a superior choice over other CRM softwares.
Information management plays a crucial role in making the decision within an organization
related to coordination, control, analysis and visualization. It is a process that gives idea of
presence of loopholes at workplace and that needs to correct. The study reflects the identification
of present situation of CC Music and road mapping of the proposed changes as per the

requirements of the company. Along with this, the recommendations to improve the issues have
been provided in this report.
Innovation History in the company
CC Music can incorporate an updated framework in the BPM to facilitate wider customer base
and generate better brand value. Based on the ideas of McDONALD (2016), it can be said that
CC Music can implement the internal business model in relation to viable CRM and ERP
softwares such as CapsuleCRM and ERPNext. The overall internal business model can be
applied in an effective way as CRM based software would help improve company website and
develop better functioning of the same. The band will need to publish their concert dates and
gigs in a variable manner. The clients would be able to monitor the available tickets for the
selected programs in the company website and make appropriate decisions. Moreover, as per the
mentions of Khodakarami and Chan (2014), the booking process would be done via the
automated CRM softwares like Capsule, Zoho and others. The company would be able to
monitor and track the client booking and payment through the ERP software like ERPNext, Tally
ERP 9, Opentaps and others (Trainor et al. 2014). Even, it will be effective for CC Music to
gather relevant information about their loopholes through collection of customer’s feedbacks.
This will further help them in enhancing their growth and expansion opportunities.
2. CC Music and its strategic analysis
SWOT analysis of CC music
Strength
● Cumbersome knowledge in the field of
music
● Ample idea about modern
technological implementations in
music
● Implemented a website for better reach
to the audience and managed other
aspects of the band in an intuitive way.
Weakness
● Chris and Clive are the pillars of the
band itself, rest of the band members
do not support the band in an adequate
manner
● Selective and outdated method of
payments in the band
● Existing booking method by means of
only phone call hamper the overall
work of the band.
Opportunity Threat

● The band itself has a good fanbase as
they perform at a regular basis
● Band is willing to promote their work
via social media and other media
promotions to generate larger audience
● Lack of direction and responsibility
among all the band members
● Inconvenient website and outdated
payment methods result in lacklustre
user experience
Table 1: SWOT Analysis for CC Music
(Source: Robinson et al. 2014)
CC Music is putting emphasis on the promotion of their music via online promotion. The modern
world scenario has forced the band to incorporate promotion via social media and other online
platforms. Along with that, the music on its own needs to be modified and genre of the music
must be selected on the basis of audience needs. In accordance to the study of Navimipour and
Soltani (2016), CC Music would need to implement modern user interface in their website that
would automatically attract plethora of clients. The website needs to be firewall protected and
optimized for secure and hassle free online bookings and payments. Moreover, the saturated
music industry field has incorporated the idea of social media marketing in various platforms
such as Instagram, Facebook and Twitter. Navimipour and Soltani (2016) opined that the
implication of modern technology and information management in any business depicts the
present and future scopes of the brand. CC Music may plan on collaboration with other firms to
develop better brand image.
PESTLE analysis of music industry
Political
● Australian music industry is an independent music industry
● Australian digital music market has a wide range of brands and record labels
● Australian Government has a set of taxation regulations that needs to be followed by the
music industry stakeholders
Economical
● Australian music industry had a significant growth from 2015-2016, profit generation
stood at $352.2 million dollars (Robinson et al. 2016)
● The music industry is responsible for $4-6 billion dollar contribution to the Australian
economy
Social

● Digital music has paved way for different genre of music among diverse group of
individuals
● The social value increases with wide range of music platforms
● According to consumer needs music industry develops music
Technical
● New products and modern genre of music across various platforms
● Streaming services and updated websites to accompany live music feed
● Digital music sharing
Environmental
● Use of environment friendly natural resources to produce cover boards for the music
albums
● Energy consumption kept at a bare minimum rate
Legal
● Concerts and gigs needs to follow noise pollution acts, namely Environmental Protection
(Noise) Regulations 1997 (der.wa.gov.au, 2019)
● Music cannot be pirated, to ensure that music stays authentic, copyright laws are
implemented, in specific the Copyright Act 1968 (Cth) (lawhandbook.sa.gov.au, 2019)
CC Music can imply the positive inputs of Australian Government that gives importance to the
art and culture in the Country and music is no exception to that. As per Altamony et al. (2016),
the music industry in Australia contributes around $4 to $6 billion dollars in the overall
economy. Based on the ideas of Costa et al. (2016), the socio cultural aspects helps the brand
identifies music choice among the individuals. Lifestyle of people largely contributes to the
distinction of music selections. Modern technological aspects need to be implemented in the CC
Music for better reach. CC Music also needs to abide by the legal laws and limit the noise
pollution levels in their concerts and gigs. Furthermore they would need to produce authentic,
genuine music and avoid copyright issues.
Existing innovation
Features of Capsule
CRM
Features of Zoho Features of
EspoCRM
Features of
OroCRM

Easy to use and
interactive menu
Native applications
menu and responsive
web page
Complex cloud based
platform, unintuitive
design
Complex CRM
module, unattractive
user interface
Low Upgradation and
maintenance costs
Affordable and low
maintenance costs
Expensive and high
maintenance costs
Expensive CRM
application with high
maintenance costs
Light on features and
productive usage
Enormous set of
features ranging from
automatic contact
import to sales
forecast
Sales automation and
email accounting in a
range of platforms
Full stack web
platform that helps
monitor 360 degree
view of consumers
Email marketing in an
integrated basis
Email marketing and
sales overview
generation
Email marketing
integrated in an
automated cloud
based way
Email marketing
integrated in the Oro
platform in a
substantial way
Integration level with
33 other software
programs
Numerous
integrations including
Zapier and Hotspot
Less third party
integrations in the
CRM application
Fewer third party
integrations with
other softwares
Table 2: Comparison of Open Source CRM Software
(Source: Robinson et al. 2014)
Features of
ERPNext
Features of
Odoo
Features of
Opentaps
Features of Netsuite
ERP
Project management
in various domains of
billing and selling
across multiple levels.
Self capable
software that can
operate both
ERM and CRM
activities
Project management
as per industry
standards in a basic
platform
Cloud based application to
plan out project
managements in an
automated way

Management of assets
in a compact way
Lack of
sufficiency in the
privacy control
department
Sales opportunities
management
Lack of privacy control in
the domain of consumer
data and details
Human resource
management and
suitable payroll
Human resources
and product
planning
Web based search
system for emails
and other documents
Streamline services
ranging from automated
customer support to
mailing
Customizable website
management and
induction of various
strategies
Most of the help
desk processes
are automated
Automated sales
input and forecast
viability
Automates back and front
office procedures in an
organization
Sales optimization in
a thorough basis to
accumulate more
clients
Invoice
generation and
points of systems
sales helps in cost
efficiency
VOIP systems
integration in the
framework
Billing management and
order management in the
cloud platform
Table 3: Comparison of Open Source ERP Software
(Source: Robinson et al. 2014)
Industry analysis
With respect to the view of above internal and external analysis, it can be understood that CC
Music has strength that can help in improving the services of the small medium enterprise. Since,
Chris and Clive have been in the music technology business since long years, therefore they have
the cumbersome knowledge in the music field. The presence of ample ideas related to the
technological implementation in the music can increase the profitability of the business.
Along with this, it has been observed that CC Music has a strong hold on social platform through
their websites that enables to outreach to customers in large areas. Though the company has
certain strong points for increasing their business; yet the presence of weakness might act upon

in negative way within workplace. For example, it has been noticed that leaving Chris and Clive,
other band members does not get involved in support of the band that can be a negative aspect
for the band.
Further, Niederman et al. (2016) commented in their study that existence of modern techniques
and software provides convenience of service to customers. However, the CC Music still has
selective and an outdated method of payments that create issues for customers while making
payments. In addition to this, solve booking criteria that is from the phone call might lead to
create hurdle for the band to get more bookings for events and programs (annotated by
Schuckert, Liu and Law, 2016). In supplementary to this, existence of some opportunities, CC
Music might cover huge market area in the country. Since it has been performing on regular
basis, therefore they have good and strong fans and moreover the expansion of promotional
channel through social media can help in increasing the base of customers of CC Music.
On the other side, from the study of Koo et al. (2015), it can be understood that there are several
external approaches that lead to impact the business on large scale. For example, the government
of the country has set the taxation criteria for the music industry that can lead to lower the
profitability of the business. Moreover, the craze of listening music and attending programmes
has benefitted the CC Music on the large extent.
ERP software
Odoo Opentaps Netsuite ERP ERPNext
Functionality ● Website
automation
● Inventory
and
timeframe
management
● Human
resources
management
● 3D
equilibriu
m for
force free
system
● Useful
VHDL
hardware
● Visible
audit trail
● E-
commerce
● Workflow
manageme
nt
● Integrated
accounts
reporting
● Accountin
g
● Track
leads
analysis
● Intuitive
manufactur
ing and
project
issue
tracker

(
Erpnext.co
m, 2018)
Usability High Moderate High High
Efficiency High Moderate Moderate High
Portability No access in rural
area
Moderate and
cloud-controlled
database
dependent on
internet access
Restricted access Single database
access only
Profitability Medium Low Medium High
ERPNext is the most suitable ERP software that provides multiple access service in both
management and accounting system. Moreover, the price is justifiable for SMEs looking for
technological innovation.
CRM software
Zoho EspoCRM OroCRM Capsule
Functionality Traditional
application menu
and interactive
webpage help in
Intuitive design
and complex
cloud platform
brings
User interface is
depriving.
Complex CRM
software brings
Interactive menu
helps to enhance
flexible usage of
communication

easy recognition
and client
understanding.
authenticity and
reliability.
However,
implementation
is critical and
costly.
implication of
high
maintenance
cost. 360 degree
customer view is
present
(Oroinc.com,
2018).
media. Light on
applications are
present.
Usability Moderate
usability for
presence of light
features and
productive usage
High usability
for enormous
task
development and
automation of
communication
and accounting
High usability in
large
organizations for
sales and
accounting
automation
High usability
for easy
understanding
and recognition
of different
customers.
Efficiency Moderate
forecasting
ability
High sales
overview
generation form
numerous
personalised
tools
High efficient
with the help of
third party
integration
opportunity
Highly
integrated email
marketing
Portability Moderate No No Moderate

Profitability $55 per month $15 per month $116 per month
that is only
affordable for
high end users.
$65 per month
that is affordable
for SMEs like
CC Music
Conclusion and recommendation
Online drive of CC Music needs to install proper CRM and ERP software to retain the
progressive growth of competitive edge. Customised data operation and email tracking is helpful
for Chris and Clive to get easy tracking and management of the booking and respective client
reposes. CRM software Capsule is chosen as the most appropriate one for the organization. This
software can provide advent of licence cost, contact management, workflow automation,
deployment and effective user interface creation. The SME can accurately develop commercial
decisions regarding customer management by use of ERP software ERPnext that provides
opportunity of open-source assimilation for both e-commerce and accounting of CC Music.
Recommendation
Firewall installation
Cloud-controlled firewall system installation is effective to minimize risk of hacking and
phishing in the online interconnected networks of organizations using CRM software for
customer interaction. Firewall creates a coded outline over the cloud interface of the software
that controls secure entry of digital information. Kaspersky firewall is recommended for its
affordable price and high-performance unauthorised digital element. Spam and virus entry in the
software can be limited by this firewall that only allows authorised and legally coded element to
enter in secure cloud server of CC Music.
One-time password authentication
Security of access to CC Music ERP software and CRM software needs to be restricted among
the two proprietors and two executive officials of the band. Moreover, one-time password-based
authentication system ensures access of confidential accounting and professional information by
restricted entities. The password is sent on personal email and phone number of the accessing
individual that can formulate end-to-end encryption and interaction.