Operations and Information Management Report on CC Music Business

This report, prepared by a student, analyzes the information management practices of CC Music, a business operating in the music industry. The report begins with an introduction to CC Music's current business scenario, including its website for bookings and payments. It identifies the need for improvements, specifically the implementation of a social media strategy for marketing and an open-source software solution to streamline business operations. The analysis delves into the existing business processes, highlighting the challenges faced by the owners in managing events and data. The proposed changes include adopting social media for advertising and integrating open-source software for tasks such as client management, scheduling, and tracking communications. The report also recommends a Customer Relationship Management (CRM) platform to improve client handling. The conclusion summarizes the improvements needed, while the recommendations suggest specific actions like analyzing organizational strategies, implementing open-source software, and aligning approaches with customer needs to enhance business performance. The report includes references to support its findings.

Running head: - INFORMATION MANAGEMENT
INFORMATION MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Part C: Report.........................................................................................................................2
1.1 Introduction......................................................................................................................2
1.2 Description.......................................................................................................................2
1.3 Conclusion........................................................................................................................4
1.4 Recommendation..............................................................................................................5
2. References..............................................................................................................................6

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1. Part C: Report
1.1 Introduction
In reference to the undertaken case study related to the business structure of CC
Music, the business related activities have a direct relation to the field of music and deals
with differently existing functions carried out by the band of the respective organization. The
company is already in possession of a website that specifically deals with bookings, receiving
of payments as well as facilitates payment through check (Lemma and Kebede 2018). In
regards to the same, there has been visible identification of a need to implement the services
of social media strategy as well as to install an open source software to carry out the business
activities in a better way. Hence, the newly addressed strategies would potentially help the
business to carry out every single activity with ease.
1.2 Description
Existing Business Scenario
CC Music and the already existing website provisions the company with a helping
hand towards promoting the business within the field of music. Chris and Clive are the
owners of the business who monitor over the activity of the band and also track as well as
maintain all the other aspects of the business (Santouridis and Veraki 2017). In regards to
this, both of the owners carry out the primary activity of publicising the company with the
help of the existing website belonging to CC Music.
The website that has been discussed above carries out the primary responsibility of
dealing as well as arranging all the required amount of activities in terms of the business
which has the primary inclusion of functions such as the likes of studio work, programs on
the radio, parties as well as events held on television (Meyliana, Hidayanto and Budiardjo
2016). In relation to this, both of the owners then carry out their primary responsibility of

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arranging the events through the use of their phones and receive payments through checks on
their phones as well (Rahimi and Gunlu 2016). Keeping all in mind, situations have been
identified when the event is quite huge with the containment of lot of data and becomes
difficult for both the owners to carry out single-handedly. This has again placed forward
situations where the owners had to drop off some events because of management issues that
have risen.
Hence, in regards to this the company is in need of adopting as well as implementing
a professional approach by carrying out a specific strategy to keep ahead of all the companies
dealing with similar business outcome within the field of music (Payne and Frow 2016). This
particular strategy that needs to be approached by the company would have the primary
inclusion of music agents to carry out the promotion of a platform in music along with the
performance of the band.
Proposed changes
In reference to the problems that have been existing within the business procedures of
the organization, it has been identified that CC Music needs to implement a better
approaching strategy for carrying out the business in efficiency. As a part of the existing
strategy, social media has been considered to be used for the purpose of marketing and
publicising the organization (Valmohammadi 2017). Proper utilization of social media for the
purpose of advertising carries the potential to place forward positive outcomes and allow the
business to taste success within the field of music.
Along with the implementation of a social media strategy for advertising the entire
company of CC Music, there is also the shared requirement of implementing the business
procedures with a potential open source software (Al-Hawary and Aldaihani 2016). This
software should have the potential to particularly keep a track upon all the business related

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activities that gets carried out within CC Music. The software should have the potential
ability to keep a track upon all the activities of CC Music, provision the clients with an
updated calendar, tracking all of the businesses as well as to approach the business with a
better outcome. The software should have the potential ability to schedule all the activities in
line for CC Music contributing towards the company as a helping hand to maintain a healthy
and a positive relationship with the client. Having a track upon all the communications
carried out within the business processes would provision the owners with a helping hand to
again track the possible level of communication that might take place in the future events of
CC Music (Tseng 2016). As a helping hand from this software, all of the clients would be
having the possession of the opportunity to attend events that they like.
Hence, the implementation of all the technological solutions within the business
would also get enhanced with a successful implementation of a Customer relationship
management software that can act as a helping hand to handle the clients that belongs to the
company (Wynn et al. 2016). This platform can also provision with a helping hand towards
suggestions in terms of how to deal with the clients for a successful building of a customer
base as well as to retain the same set of customers. Various open source software have been
identified that can fulfil the work of a customer management platform and satisfy the
customers by properly understanding the needs of the customers in alignment to the services
offered by the company (Erkan 2018). With the help of all the software that have been
identified for implementing within the business procedures of the organization, the company
can potentially perform better within the field of music and attract multiple customers.
1.3 Conclusion
In reference to the existing condition of CC Music, the above discussion has been
carried out for improving the activities and the ways they are carried out in the present
condition. The prevailing situation is all because of the business strategy that exists currently

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within the organization and is followed on a daily basis. Hence, the improvements have been
identified with the help of implementing a strategy for social media marketing to carry out
the advertising and that of implementing an open source software to enhance the carried out
business related activities within the organization. This will potentially uplift the condition of
business and will allow CC Music to have a potential growth within its business with
increasing number of customers. In this regard, CC Music should allow the features in a best
way to increase the business performance and to provision the organization along with the
customers with an engaging platform to increase the business in terms of efficiency.
1.4 Recommendation
Having a complete dependency upon the conclusions that have been drawn from the
business scenario upon which the report depends, recommendations can be placed forward to
improve the prevailing business system of CC Music by the implementation of various
features into the already existing website. Firstly, the company has been recommended to
identify the leak that exists within the organizational strategy for the business and to improve
the procedure of marketing with the help of utilizing various platforms of social media to
carry out the advertising of the brand. Following this, the company has been recommended to
implement an open source software that will act as an enterprise resource planning software
as well as a customer relationship management software at the same time. Such software will
potentially help the organization to enhance the methods used for carrying out the business
activities on a daily basis. Lastly, the recommendations have also been made to properly
analyse the needs of the customers and to align the newly designed approaches in accordance
to that. This will allow the customers to enjoy benefits as well as services according to their
choices, satisfying the customers and retaining them potentially.

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2. References
Al-Hawary, S.I.S. and Aldaihani, F.M., 2016. Customer relationship management and
innovation capabilities of Kuwait Airways. International Journal of Academic Research in
Economics and Management Sciences, 5(4), pp.201-226.
Erkan, T.E., 2018. EVALUATION OF CUSTOMER RELATIONSHIP MANAGEMENT
SELECTION CRITERIA. Science. Business. Society., 3(1), pp.12-14.
Lemma, M. and Kebede, G., 2018. 6.3 Effects of Customer Relations Management on Market
Performance in the Banking Sector: A Comparative Study of Selected Private Banks in
Ethiopia.
Meyliana, Ź., Hidayanto, A.N. and Budiardjo, E.K., 2016. The critical success factors for
customer relationship management implementation: a systematic literature review.
International Journal of Business Information Systems, 23(2), pp.131-174.
Payne, A. and Frow, P., 2016. Customer relationship management: Strategy and
implementation. In The Marketing Book (pp. 461-488). Routledge.
Rahimi, R. and Gunlu, E., 2016. Implementing Customer Relationship Management (CRM)
in hotel industry from organizational culture perspective. International Journal of
Contemporary Hospitality Management.
Santouridis, I. and Veraki, A., 2017. Customer relationship management and customer
satisfaction: the mediating role of relationship quality. Total Quality Management &
Business Excellence, 28(9-10), pp.1122-1133.
Tseng, S.M., 2016. Knowledge management capability, customer relationship management,
and service quality. Journal of enterprise information management.

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Valmohammadi, C., 2017. Customer relationship management: Innovation and performance.
International Journal of Innovation Science.
Wynn, M., Turner, P., Banik, A. and Duckworth, G., 2016. The impact of customer
relationship management systems in small business enterprises. Strategic Change, 25(6),
pp.659-674.