University of Salford OaIM: CC Music Consultancy Report Analysis

This report provides a comprehensive analysis of the CC Music case study, examining its current business structure and proposing strategic improvements. It identifies the existing operational processes managed by the proprietors, Clive and Chris, including website management for bookings and payments. The report highlights the limitations of the current structure, especially when dealing with large events, and suggests the implementation of a customer relationship management (CRM) software and social media marketing to enhance efficiency and customer engagement. The proposed strategies aim to streamline operations, improve customer relationships, and facilitate business growth within the music industry. The report recommends the integration of an open-source CRM and business resource planning (BRP) software, along with a strategic approach to social media marketing. These recommendations are designed to improve business processes, enhance customer satisfaction, and support the long-term success of CC Music. The report concludes by emphasizing the importance of adapting to client needs to maintain a strong customer base and improve overall business performance.

Running head: CC MUSIC
CC MUSIC
Name of the Student:
Name of the University:
Author’s Note:

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Part C:-
Introduction:-
In this report analyses the CC music case study. This connected business activities have
an uninterrupted connection to the music field and arrange with inversely existing utilities
carried out by the band of the particular musical organization (Bhakane 2015). According to the
previous part, this organization is already in control of a website that exactly contracts with slot
bookings, payment receiving as well as simplifies payment over the check. In this report show
two perspectives of this organization. At first, the report writer is describing this organization's
existing business structure. Then they propose some modifications of this business structure. The
innovative strategies might support the business to fulfil every single action easily.
Discussion:-
Current business structure:-
This musical organization follows one business process which can help the business
within the music field. Clive and Chris both are the proprietors of the company who regulate
over the action of the band. This survey, as well as continues all the other features of the
industry. Regarding this, both of the proprietors can fulfil the prime action of publicizing the
business with the support of the existing website going to CC Music.
These have been describing above fulfil the primary accountability of distributing as well
as positioning all the amount of actions (Tao 2014). Two owner name Chris and Clive then
accomplish their primary duty of placing the activities through the use of their mobile devices
and accept payments over checks on their mobile phones as well. But it has recognized the

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circumstances when the occasion is massive with the control of many data and becomes
problematic for both the proprietors to carry out single-handedly (Navimipour and Soltani 2016).
These have again positioned forward circumstances where the proprietors had to drop off certain
events because of management concerns that have increased.
Therefore, in respects to this, the business requires accepting as well as instigating a
specialized approach by carrying out an exact strategy to keep ahead of all the enterprises
allocating with comparable business consequence within the music field (Elena 2016). This
specific plan that wants to be advanced by the business would have the prime presence of music
mediators to carry out the elevation of a stage in music along with the band presentation.
Proposed strategy:-
To fulfil this ever-changing necessity of the business and to confirm the fan base is well
continued and thriving. It is significant for the CC Music Business to verify that the CRM
software that they are applying is being applied tactically. Another notable feature that has to be
measured by the business is that there must be a correct overbooking capacity sustained by the
system. As a part of the current approach, they have measured social media to be used for the
aim of promoting and publicizing the business (Nyadzayo and Khajehzadeh 2016). Correct
exploitation of social media for the determination of developing carries the probable to place
forward positive consequences and allow the industry to taste success inside the music field.
Along with the application of a social media policy for marketing the entire business of
CC Music, there is also the communal circumstance of executing the business measures with an
open resource software. This software must have the potential to mainly keep away upon all the
industry-related actions that develops carried out within CC Music (Vukšić et al. 2015). The
software must can have a track upon all the activities of CC Music. They also deliver the

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customers with a modernized calendar. It is tracing all of the industries as well as to method the
industry with an enhanced consequence. The software must have the capability to schedule all
the actions in line for CC Music donating towards the business as a helping hand to keep a strong
and a positive relationship with the customer (Baran and Galka 2016). Having a track upon all
the infrastructures carried out within the industrial processes would provide the vendors with a
supporting hand to again track the probable level of statement that might take place in the
upcoming programs of this organization. This software is very much helpful for the clients
would be having the ownership of the prospect to attend actions they like.
Hence, the execution of all the technical explanations within the industry would also get
improved with a practical implementation of a CRM software. It can act as a supporting hand to
regulate the consumers that belong to the business (Khodakarami and Chan 2014). This stage can
also provide with a supporting hand towards recommendations in terms of how to contract with
the customers for an adequate building of a client base as well as to maintain the same set of
clients. Several open-source software has been acknowledged that can satisfy the work of a client
management platform and fulfil the clients by properly accepting the needs of the clients in
alignment with the facilities offered by the business. With the support of all the software that has
been recognized for realizing within the industrial actions of the market, the company can
execute better within the music field and attract several customers.
Conclusion:-
In mention to the current circumstance of CC Music, the above argument has been
fulfilling for refining the actions and the techniques they are fulfilled in the present condition.
The usual situation is all because of the commercial strategy that occurs currently within the
business and is surveyed on a day-to-day basis. Hence, the developments have been

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acknowledged with the support of executing a plan for social media marketing to fulfil the
marketing and that of implementing an open-source software to improve the carried out industry-
related actions within the business. These might uplift the state of the industry and will permit
CC Music to have a development within its sector with a growing number of clients. In this
respect, CC Music must allow the structures in the best technique to raise the business
presentation. They also deliver the business along with the clients with an appealing platform to
raise the industry in terms of effectiveness.
Recommendation:-
Having a thorough dependence upon the assumptions that have been sketched from the
industry situation upon which the report depends, it can position recommendations advancing to
progress the prevailing commercial system of CC Music by the execution of various structures
into the already prevailing website. First, the business has been suggested to recognize the leak
that happens within the managerial strategy for the industry and to develop promoting with the
support of using various stages of social media to fulfil the marketing of the brand. Following
this, CC music has been suggesting to execute an open-source software that will perform as a
business resource planning software as well as CRM software at the equivalent time.
Such software might help the business to improve the methods used to fulfil business
events regularly. Finally, the recommendations have also been made to analyze the desires of the
clients correctly and to align the recently designed methods in accordance to that. This will
permit the clients to enjoy profits as well as facilities according to their selections, sustaining the
clients and keeping them possibly.

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References:-
Baran, R.J. and Galka, R.J., 2016. Customer Relationship Management: the foundation of
contemporary marketing strategy. Taylor & Francis.
Bhakane, B., 2015. Effect of customer relationship management on customer satisfaction and
loyalty. International Journal of Management (IJM) Volume, 6, pp.01-07.
Elena, C.A., 2016. Social Media–A strategy in developing customer relationship management.
Procedia Economics and Finance, 39, pp.785-790.
Khodakarami, F. and Chan, Y.E., 2014. Exploring the role of customer relationship management
(CRM) systems in customer knowledge creation. Information & Management, 51(1), pp.27-42.
Navimipour, N.J. and Soltani, Z., 2016. The impact of cost, technology acceptance and
employees' satisfaction on the effectiveness of the electronic customer relationship management
systems. Computers in Human Behavior, 55, pp.1052-1066.
Nyadzayo, M.W. and Khajehzadeh, S., 2016. The antecedents of customer loyalty: A moderated
mediation model of customer relationship management quality and brand image. Journal of
Retailing and Consumer Services, 30, pp.262-270.
Tao, F., 2014. Customer relationship management based on increasing customer satisfaction.
International Journal of Business and Social Science, 5(5).
Vukšić, V.B., Bach, M.P., Garrido-Moreno, A., Lockett, N. and Garcia-Morales, V., 2015.
Exploring the role of knowledge management practices in fostering customer relationship
management as a catalyst of marketing innovation. Baltic Journal of Management.