University of Salford: CC Music Consultancy Report - OaIM Assignment

This consultancy report analyzes CC Music's business processes and provides strategic recommendations. It includes a SWOT analysis, identifying strengths such as a strong online presence and weaknesses like the lack of a defined software strategy. The report also explores opportunities like the increasing adoption of online services and threats such as the rising costs of technical expertise. A comparison table of open-source software options is presented, evaluating cloud facilities and compatibility. The reflection section discusses the insights gained regarding open-source software and social media strategies for business promotion, emphasizing the importance of aligning software solutions with specific business needs.

Running head: CC MUSIC CONSULTANCY REPORT
“CC Music” Consultancy Report
Name of the Student
Name of the University
Author’s note

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Table of Contents
Part A: Analysis - Business Process Models and strategy analysis.................................................2
1. The Business Process Models..................................................................................................2
2. Strategic Analysis for the CC Music Business........................................................................4
Part B: Open Source Software Comparison Table..........................................................................8
Part D: Reflection on your contribution to the online discussion..................................................10
References......................................................................................................................................11

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Part A: Analysis - Business Process Models and strategy analysis
1. The Business Process Models
(Fig 1: The BPM for the Chosen Process)
(Source: Created by author)

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(Fig 2: The Proposed BPM for the Chosen Process)
(Source: Created by author)

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2. Strategic Analysis for the CC Music Business
The CC Music has been considered as one of the most popular business names within the
music industry. The primary business owners are Chris and Clive. These managers hold the
major responsibility to manage the very aspects of the business. These managers are also
responsible for publicising the business and growth of the sector. They maintain the several
business aspects and also help in promoting the music performances of their brand (Parry,
Vendrell‐Herrero and Bustinza 2014). The business owners are responsible for dealing with the
booking preferences of customers. CC Music also receives different business contracts and make
cheque payments.
CC Music also own a popular business website that helps in providing sustainability to
the environment of the existing business. In the present times, it has been highly seen that CC
Music should include some popular features within the pre-existing website (Afuah 2014). The
new implementable strategy within the business includes several practices such as the use of
social media marketing strategies. They should also make use of an updates list of events within
their calendar that would help in tracking of event dates and keeping records of business account.
Based on the analysis over the strategic aspects of CC Music, the SWOT analysis for CC
Music could be discussed as:
Strengths – The strengths for the business of CC Music are:
1. CC Music has a huge geographic presence within the online market. They help in
delivering various forms of efficient service to their clients (Hill, Jones and Schilling 2014). CC
Music is also able to maintain challenges that are put within the business.

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2. They have an innovative business strategy that is able to track sales records. This
enables businesses to maintain successful business records based on business strategies.
3. CC Music has huge presence in the competitive market. They also offer various kind
of business offerings. The various kind of business offerings enables the company to charge
extensive prices from customers and various competitors.
4. With the help of an online business platform in the market, CC Music would be able to
create differences within the market. They would thus have the advantage to create an impact
over the crowded marketplace (Fleisher and Bensoussan 2015). The various forms of new
services that are offered by CC Music would help the organization in raising of business share
within the market and also within the music industry.
5. CC Music would also be able to make a strong brand recognition in the highly
competitive market. Thus, they are able to create a strong business presence in the market.
Weaknesses – The weaknesses for the business of CC Music are:
1. The lack of a proper software strategy for the business of CC Music would be
considered as a lack within the planning of business strategy. The lack of proper business
strategy would make a huge impact towards the growth of the business (Spender 2014). The
primary resolution to issue is based on the usage of a proper software platform that would help in
uplifting the business platform.
2. The gross margins and operating margins over the business of CC Music could further
be improved. This would help in improving the profits of the business. The prime concern is
based due to the lack of a proper social media strategy within the business.

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3. The model of business for CC Music could be imitable by the other business
competitors. Implementation of new features within the business of CC Music could help in
uplifting the profits of the company (Grant and Jordan 2015). Building of a platform for the
business would integrate different end users, vendors and suppliers to support the present
business systems of CC Music.
Opportunities – The opportunities for the business of CC Music are:
1. The increase in the adoption of new strategies of CC Music would also help in the
growth of the various forms of online services. The different forms of online presence such as
the use of social media strategy would help in the promotion of business outcomes.
2. Various kind of business related regulations would help in the creation of a difficult
situation. This would mainly create problems for different other music players who would
operate within the online musical industry (Laudon and Traver 2016). An efficient Open Source
Software would also improve the scenario of the business.
3. The changing preferences of the customers would provide CC Music an opportunity to
the business owners to make use of different strategies for improving the business performances
and make huge insights. The changing preferences offers customers with the need to gain help
from the industry.
4. With the expanding income source of different countries, it would provide a diverse
opportunity for the business to expand in the highly competitive market. This thus provides CC
Music to expand within the market of music culture (Daidj 2014). The various business owners
of CC Music have analysed and developed ways to expand their strategic base within the highly
competitive market.

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Threats – The threats for the business of CC Music are:
1. There might be a threat towards the business of the organization with the adoption of
social media strategies. The implementation phase might incur some problems towards the
business of the organization. There might be a huge surge in charges towards the development of
social media strategies.
2. Growth of technical expertise for the developers would lead to huge surge in charges
and raising of pricing that would be paid to the developers. These developers would charge huge
business revenue (Dzhandzhugazova et al. 2015). Lack of low-priced developers would lead to
different problems for the business. Adoption of proper technical systems would lead to issues in
the development and adoption of such kind of systems within the business.
3. Impact of legal procedures within the business systems at CC Music is highly
necessary to be implemented. However, in the recent times there has been a huge rise in the
expense of legal procedures for the business (Leenders et al. 2015). This would highly put an
impact over the business as this would lead to huge rise in the expenses for the development of
software solution for the business.

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Part B: Open Source Software Comparison Table
The table helps in understanding the impacts of the proper type of software solution for CC Music:
Sl.
No.
Software Specifications Cloud facilities Compatibility
01 Hygger The Open Source Software could be
used within the small scale
organization of CC Music. The
various priorities for the business
could be set accordingly within the
organization.
The applications based on cloud do
not exist within this open source
platform.
This platform could be made used within
CC Music to help the business owners in
rescheduling of activities and booking of
events for the band. This software
platform would also help the business to
manage the gathered complaints provided
by the source.
02 Clubhouse This software could be used within
various sized industries to help them
in managing the various processes
within the organization (Piller,
Weller and Kleer 2015). The
customer relationship within the
organization could be further
improved with making use of the
software solution.
The applications based on cloud do
not exist within this open source
platform.
The Open Source Software could be used
within the business processes of CC
Music to help different technological
teachers to increase the reach of the
business. With the impact of this
strategy, it would also be useful for
making different marketing and sales
strategies (Lausch, Schmidt and
Tischendorf 2015). The access to admin
could also further be shared among the
engaged stakeholders that would prove to
be beneficial for the band members.
03 Bitrix 24 The social enterprise platforms could
also be used within various medium
sized enterprises. This would be
helpful for managing the various
aspects of the business. The
Cloud-based applications could be
found within this platform.
The open source software platform could
also be used by CC Music to keep an
update over their activity about their
various events. This would also help
business to keep a track over the activity

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allocation of projects to the clients
and the communication with the
clients about the booking events
could be discussed with a better
approach.
of the events. This software would also
help the business to maintain an effective
way of communication with their
potential clients.
04 Hubspot This software platform is effective in
managing more than a million clients
for the organization. The storage
facility for the Open Source Platform
is less than the other discussed
platforms.
Cloud-based applications could be
found within this platform.
The application software of Hubspot
could prove to be beneficial for the
business. The upgrading cost for CC
Music is less than the other software
platforms. There are also different other
self-hosting capabilities that are provided
through the use of this platform.
05 Red booth The open source platform is mainly
used within the various business
organizations. This software platform
helps in contribution over the
management of tasks and thus the
management of different contents
within the websites (Mojica et al.
2014). The software platform also
offers free storage of data within their
platform. The application also
provides the facility of HD video
conferencing.
The applications based on cloud do
not exist within this open source
platform.
This software platform could be used by
CC Music to help in providing a facility
of demo to the business clients
(Schaarschmidt, Walsh and von
Kortzfleisch 2015). The various music
files could also be easily stored in third
party open source software applications.

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Part D: Reflection on your contribution to the online discussion
During the process of writing of the current report, I have gained a vast knowledge over
the use of open source software and other important applications for any concerned business. In
the discussed case study, I have been able to put major focus over the business scenario for CC
Music. I have understood the basic concerns and have researched through a range of different
applications. I have gained research and performed analysis over the use of different social
media platforms. Some of the platforms for social media such as Twitter, LinkedIn and Facebook
would prove to be of great help towards implementing within the context of the business of CC
Music. The use of the social media platforms would help in the promotion of various events that
would uplift the business platform.
The other kind of focus was mainly based on the use of Open Source Software within the
business context of CC Music. A lot of research was made over the use of open source software
systems within the business context. The software solutions would help in meeting with the exact
needs of the business. Hence, I have been able to gain a lot of understanding over the working
scenarios within the business. Thus, I have also been able to recommend different strategies for
improving the future work of progress for the business.

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References
Afuah, A., 2014. Business model innovation: concepts, analysis, and cases. Routledge.
Daidj, N. ed., 2014. Developing strategic business models and competitive advantage in the
digital sector. IGI Global.
Dzhandzhugazova, E.A., Zaitseva, N.A., Larionova, A.A., Petrovskaya, M.V. and Chaplyuk,
V.Z., 2015. Methodological aspects of strategic management of financial risks during
construction of hotel business objects. Asian Social Science, 11(20), p.229.
Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective
application of new and classic methods. FT Press.
Grant, R.M. and Jordan, J.J., 2015. Foundations of strategy. John Wiley & Sons.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: Theory & cases: An
integrated approach. Cengage Learning.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Lausch, A., Schmidt, A. and Tischendorf, L., 2015. Data mining and linked open data–New
perspectives for data analysis in environmental research. Ecological Modelling, 295, pp.5-17.
Leenders, M.A., Farrell, M.A., Zwaan, K. and ter Bogt, T.F., 2015. How are young music artists
configuring their media and sales platforms in the digital age?. Journal of Marketing
Management, 31(17-18), pp.1799-1817.
Mojica, I.J., Adams, B., Nagappan, M., Dienst, S., Berger, T. and Hassan, A.E., 2014. A large-
scale empirical study on software reuse in mobile apps. IEEE software, 31(2), pp.78-86.

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Parry, G., Vendrell‐Herrero, F. and Bustinza, O.F., 2014. Using data in decision‐making:
Analysis from the music industry. Strategic Change, 23(3-4), pp.265-277.
Piller, F.T., Weller, C. and Kleer, R., 2015. Business models with additive manufacturing—
opportunities and challenges from the perspective of economics and management. In Advances
in Production Technology (pp. 39-48). Springer, Cham.
Schaarschmidt, M., Walsh, G. and von Kortzfleisch, H.F., 2015. How do firms influence open
source software communities? A framework and empirical analysis of different governance
modes. Information and Organization, 25(2), pp.99-114.
Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise.
Oxford University Press.