International Operations Management Report for CC Music Agency

This report provides a comprehensive analysis of CC Music's international operations management. It begins with an overview of BPMN (Business Process Modeling Notation) and analyzes the existing and proposed business processes of CC Music using BPMN diagrams. The report then delves into a strategic analysis of CC Music using the SWOT framework, evaluating its strengths, weaknesses, opportunities, and threats. A significant portion of the report compares ERP, CRM, and open-source software options, providing a detailed comparison of their design, flexibility, quality assurance, pricing, and usage. The final section offers an introduction to CC Music's current situation and outlines the proposed changes to the business, evaluating the benefits and challenges associated with these changes. The report concludes with recommendations for software implementation and strategies for enhancing sustainable performance within the music industry. The report is aimed to help CC Music to redevelop their strategies for future success.

Running head: INTERNATIONAL OPERATIONS MANAGEMENT
International Operations Management
Name of Student
Name of University
Author Note

1
INTERNATIONAL OPERATIONS MANAGEMENT
Table of Contents
Part A...............................................................................................................................................2
Overview of BPMN.....................................................................................................................2
Analysis of the BPMN process for the existing business............................................................2
Analysis of the BPMN process for the proposed business of CC Music.....................................5
Strategic Analysis for CC Music.................................................................................................6
Part B...............................................................................................................................................7
Part C.............................................................................................................................................10
Introduction....................................................................................................................................10
Overview of the current situation of CC Music.........................................................................10
Outlining of the proposed changes to the business....................................................................11
Evaluation of the benefits achieved...........................................................................................12
Evaluation of the challenges for CC Music in future.................................................................12
Conclusion.....................................................................................................................................13
Recommendations..........................................................................................................................13
References......................................................................................................................................14

2
INTERNATIONAL OPERATIONS MANAGEMENT
Part A
Overview of BPMN
The BPMI has been developed a standard business process modeling notation. The
BPMN 1.0 specifications have been introduced in the public in May, 2004. This specification
should require more than 2 years of effort by the BPMI Notation Working group. The main aim
of the BPMN effort is the creation is to provide annotation which should be readily understood
by all the business users from the business analysts which has created the initial documents of
the processes for the technical developers and after that to the business people which should be
managing and monitoring the business process (Langley et al. 2013). The BPMN model should
also be supported with the development of the internal model which will enable the development
of the actual processes by which the operations should be maintained in a proper manner.
Analysis of the BPMN process for the existing business
According to the case scenario, the Chris and Clive in the past have the focus on playing
bands and they are session musicians who were remained busy at times. After that they have now
the focus on developing Northern soul band to have touring around the Northern West of
England. Chris and Clive has always the operational activities of running a band earlier which
was their existing business of having studio work, playing at events, parties, TV and arranging
radio programmes. The existing process they have is that they were publishing and making the
marketing of their band through website development. So the existing process needs to be
developing a business process model by which they can be able to promote the band so that they
can now have their focus much on the networking and the promotions of their new band type
they want to accelerate and implement in the future. According to the current market scenario,

3
INTERNATIONAL OPERATIONS MANAGEMENT
the clients will get the attractions by the development of the website which will provide them the
opportunities to look and get aware of the activities they would perform when signed with CC
music. So the BPMN model for their existing business should be explained with the help of the
BPD diagram and it has been given below
No
Yes
Check or cash
credit card
Booking of Arrangements
Website Development
Status check
Booking successfully
done
Receiving of Contracts
Identify Payment
method
Accept cash
or check
Process credit
card
Preparing package
for clients

4
INTERNATIONAL OPERATIONS MANAGEMENT
From the above BPMN diagram it is illustrated that there is the development of the
website for the promotion of their band they want to introduce and for the promotion of the
services they should be providing it to the clients across the world took place. It is seen that the
process starts with the aim of developing an official website. After that there should be the
dealing with the clients to be taking place for the booking of the arrangements for the musical
concerts to be developed. The booking arrangements should be done in a proper way. After that
there is the status check that whether the client requirements fulfill the booking arrangements
arranged by Chris and Clive. After that if the booking arrangements do not fulfill the
requirements of the clients then it again goes to the booking arrangements web page. If the
booking arrangements were fulfilled then it proceeds with the receiving of contracts options
which the client need to check now. After that there is the need of identification of the payment
method to be done by the client in the website. After that payment method options comes in front
of the client who want to pay for the booking done. After that there are two options comes which
involves the cash or check payment and the credit card payment. After that again status check
took place which indicates that whether the end user will be able to proceed with check or cash
or credit card. At this time the end user get both the options available. After that the payment is
done and the package for the client gets fixed. After that the event ends.
End Event

5
INTERNATIONAL OPERATIONS MANAGEMENT
Analysis of the BPMN process for the proposed business of CC Music
In this current scenario, Chris and Clive want to have professional approach in their
business and want to redevelop their strategies. At this time they think of starting their own
music agency and they have fund that ERP and CRM are the two most important technological
tools which they have to adopt it for starting their agency and run the operations in a proper way.
So the BPMN process for the social media marketing to be done for the starting of their agency
has been indicated and illustrated below
No
Yes
Start of agency
Preparation of budget
Identification of
resources
Status check
Bands assigned
with CC Music
End Event

6
INTERNATIONAL OPERATIONS MANAGEMENT
Strategic Analysis for CC Music
The strategic analysis for CC Music is defined with the help of the strategic management
tool known as SWOT. The SWOT analysis is used for the internal analysis of the company
(Baltzan 2012). The SWOT Analysis is illustrated in the form of table which is given below
Strengths
 Chris and Clive are very good in
managing the events fully and they
have taken the responsibility of doing
the transformations alone.
 Publicize the band through website
 Focus on innovation
 Have a team of band members working
with them.
 Good promotional and networking
activities developed.
Weakness
 They do not have proper business
analyst with them to analyze their new
business.
 They do not have great technical
information advisor with them.
 They do not have proper knowledge on
ERP and CRM software.
 The investment of funds for ERP and
CRM software was not there with them.
Opportunities
 Developing brand image.
 Wide range of services to the clients.
 Proper accounting of records.
 Sustainability of the business in future
Threats
 Lack of knowledge on ERP and CRM
software could make them less
competitive in business.
 Loss of market share.
 High Competition.

7
INTERNATIONAL OPERATIONS MANAGEMENT
Part B
In this section there should be the comparison of the type of software they were trying to
implement it so that they should be getting the best possible solution for the business. The ERP,
CRM and the open source software should be compared by the consultant for CC Music. So the
comparison chart has been given below in the form of table
Set characteristics ERP CRM Open Source
Design The ERP software
contains or shares a
common database
where all the
information is stored
in sequence (Baltzan
2012). The data or the
information which has
been stored once
could be retrieved as
and when required.
CRM also has the
database in built
inside the software
where the information
is stored and retrieved
as and when required.
It has various layers
through the
information gets
passed.
In this type of
software the designing
is done by the creation
of an user interface.
The user interface
communicates with
the designers and the
developers for the
development of open
source software.
Flexibility ERP system should be
providing high
flexibility to be able
to respond to the user
needs as the system
CRM software is
much more flexible
and responds far
better than the ERP
The open source
software is much
more flexible than the
ERP and CRM as the
control is on the hands

8
INTERNATIONAL OPERATIONS MANAGEMENT
have open system
architecture.
software. of the user for the
development and
functioning of the
software in a
comprehensive
manner. In this open
source software
anyone can be able to
change the codes and
makes it flexible for
the user. So it has the
highest flexibility as
compared with ERP
and CRM software.
Quality Assurance ERP systems
produces high quality
assurance as the data
which is to be stored
and retrieved should
be of very high
quality.
The quality assurance
in CRM software is
not so good as
compared with the
ERP software.
There is the need of
the license for using
the open source
software and it is
provided by Apache,
Eclipse. It provides
high quality assurance
with the help of peer
reviews and through

9
INTERNATIONAL OPERATIONS MANAGEMENT
user testing methods.
Pricing Price is moderate and
not high. It is suitable
for small business.
The pricing for CRM
software is very low
which $70 per month
as compared with
ERP is around.
The price for open
source software is
only $4800 per month
which is the lowest as
compared with the
ERP and CRM
software.
Usage The ERP software is
used for managing the
business processes
which involves the
tracking of sales,
accounting, customer
support and inventory
management as well.
The applications of
CRM software is for
managing and
automating sales of
any company,
accounting, access of
business information
as and when required
The applications for
the open source
software could be web
applications,
development of OS
and handling of huge
volumes of data.
Examples ERPNext, Dollibar,
Odoo etc.
Zoho, Sugar etc. Apache, Firefox,
Android etc.

10
INTERNATIONAL OPERATIONS MANAGEMENT
Part C
Introduction
This section would provide an overview of the current situation for CC Music with the
road map of outlining how the proposed changes to the business could be achieved. It should
also ensure that how the proposed changes to be done on the business ensure benefit for the
business. The study will also have a comprehensive overview of recommending the best possible
software for the expansion of the business and for extending the benefits the CC Music must
leverage for enhancing high sustainable performance within the music industry as well. The
study should also provide recommendations so that the strategy to be developed should be
effectively implemented. It should also be evaluating the challenges in the future CC Music
should be experiencing.
Overview of the current situation of CC Music
The current situation of CC Music is at the growing phase. Chris and Clive have started
their music career as session musicians. After that they have started a website which should be
publicizing their band. They have six members with them who simply turn up and play the
music. The band has played at least 12 gigs per year. So they want that they need to enhance
their business and the approach by which they are doing the business now should be improved
and redeveloped if they want to be successful in the future as well (Galliers and Leidner 2014). It
is seen that they have committed much more time on the promotions and developing networking.
So for the development of healthy networks and gaining interest of the promotions for the
business, they have to redevelop the strategy by approaching it professionally (Galliers and
Leidner 2014). They would like to start their own agency and for starting it they should be

11
INTERNATIONAL OPERATIONS MANAGEMENT
having an innovative approach to deal with it. They would love to have digital marketing to be
done as they thought that technology is a tool which should be playing an important role for
providing sustainability to their business. They would be having social media marketing for their
services they offer to the client across the world. They should be keeping the business accounts,
updated calendar of events and keeping track of the communications between the members and
the clients who would love to book bands and the bands who have signed to CC Music
(Crowston et al. 2012).
CC Music would love to investigate that what type of IT support they really need it to
develop into a small and medium size business. They require the professional business IT
technology advisor who would be providing effective decisions on recommending the best
possible IT software required for turning up into a small business (Kapferer 2012). Chris and
Clive have their relatives who would love to manage and run the business in the future. They
have actually agreed to run the business in a democratic manner where the members involved in
the business could be able to have equal vote for any business decisions made by them.
Outlining of the proposed changes to the business
According to the current situation of CC Music they actually want the business to be
expanded and making it much more innovative and technically sound. They would like to
convert their business into a small business where the professional approach is required. They
have focused much more on the promotions through social media marketing. They would like to
invest funds in the implementation of any IT software to be implemented in business (Hotz and
Xiao 2013). They are also keen to develop healthy networks with the clients so that they can run
and manage the business in the future. The business has changed much more on the technical

12
INTERNATIONAL OPERATIONS MANAGEMENT
aspect by having the focus to be made on the digital marketing and the involvement of business
software to be implemented in the business for CC Music (Kapferer 2012).
Evaluation of the benefits achieved
The benefits which have been achieved through the proposed changes could be the ease
of the business processes. It will help in improving the communication between the clients and
the members of the CC Music (Chang 2016). The business should become much more
streamlined and flexible with the development and implementation of It software into the
business. The company should be getting added competitive advantage by gaining high
reputation in the market. They have also been able to meet the needs and demands of the clients
easily with quick access and strong exchange of information to be taken place is an added benefit
for the business (Eden and Ackermann 2013). The implementation of the software helps in
managing and running the core business processes easily.
Evaluation of the challenges for CC Music in future
The challenges in future for CC Music should be the handing of the processes as the
process would become much more streamlined and functionalities could become much more
innovative creating problem for the members of CC Music (Chang 2016). The changes in the
requirements for the clients across the world could be a challenge for the organization. The next
challenge could be the feasibility of the idea which has been involved for CC Music of changing
the business to a different level (Abdul-Muhmin 2012). The challenge of investing huge funds
for this strategic move to be implemented might poses high risks if the strategy fails. The
changes in the working culture of the members inside the organization pose great challenge in
implementing the operations successfully for CC Music.

13
INTERNATIONAL OPERATIONS MANAGEMENT
Conclusion
From the study it is evident that the company needs to be adopting the digital marketing
as the technique for the promotions of the business in future. It concludes that CC Music should
be adopting the open source software as the best possible business software due to its very low
cost of implementing it with greater benefits and high efficiency for them. It is evident that CC
Music is trying to develop a small business in the future so that it should become sustainable as
well.
Recommendations
It is strongly recommended that the open source software implementation is important for them
as they would not like to invest so much of funds for the other software. It is recommended that
they should hire technically skilled expertise by which the open source software must be applied
for managing and running the business operations of CC Music Successfully. It is recommended
that they should be trying to develop social media marketing as the tool for the promotion of
their services in the future as well.

14
INTERNATIONAL OPERATIONS MANAGEMENT
References
Abdul-Muhmin, A.G., 2012. CRM technology use and implementation benefits in an emerging
market. Journal of Database Marketing & Customer Strategy Management, 19(2), pp.82-97.
Baltzan, P., 2012. Business driven technology. McGraw-Hill/Irwin.
Chang, J.F., 2016. Business process management systems: strategy and implementation. CRC
Press.
Crowston, K., Wei, K., Howison, J. and Wiggins, A., 2012. Free/Libre open-source software
development: What we know and what we do not know. ACM Computing Surveys (CSUR),
44(2), p.7.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Hotz, V.J. and Xiao, M., 2013. Strategic information disclosure: The case of multiattribute
products with heterogeneous consumers. Economic Inquiry, 51(1), pp.865-881.

15
INTERNATIONAL OPERATIONS MANAGEMENT
Jinno, H., Abe, H. and Iizuka, K., 2017. Consideration of ERP Effectiveness: From the
Perspective of ERP Implementation Policy and Operational Effectiveness. Information, 8(1),
p.14.
Kapferer, J.N., 2012. The new strategic brand management: Advanced insights and strategic
thinking. Kogan page publishers.
Keupp, M.M., Palmié, M. and Gassmann, O., 2012. The strategic management of innovation: A
systematic review and paths for future research. International Journal of Management Reviews,
14(4), pp.367-390.
Kirchmer, M., 2012. Business process oriented implementation of standard software: how to
achieve competitive advantage efficiently and effectively. Springer Science & Business Media.
Kumar, J., 2013, July. Gamification at work: Designing engaging business software. In
International Conference of Design, User Experience, and Usability (pp. 528-537). Springer,
Berlin, Heidelberg.
Langley, A.N.N., Smallman, C., Tsoukas, H. and Van de Ven, A.H., 2013. Process studies of
change in organization and management: Unveiling temporality, activity, and flow. Academy of
Management Journal, 56(1), pp.1-13.
Lee, Y.C., Tang, N.H. and Sugumaran, V., 2014. Open source CRM software selection using the
analytic hierarchy process. Information systems management, 31(1), pp.2-20.
Nazemi, E., Tarokh, M.J. and Djavanshir, G.R., 2012. ERP: a literature survey. The International
Journal of Advanced Manufacturing Technology, 61(9-12), pp.999-1018.

16
INTERNATIONAL OPERATIONS MANAGEMENT
Reuwer, T., Jansen, S. and Brinkkemper, S., 2013. Key factors in the internationalisation process
of SMEs exporting business software as a service. International journal of business information
systems, 12(2), pp.140-162.
Schniederjans, M.J., Cao, Q. and Ching Gu, V., 2012. An operations management perspective on
adopting customer-relations management (CRM) software. International Journal of Production
Research, 50(14), pp.3974-3987.
Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Smith, W.K., Binns, A. and Tushman, M.L., 2010. Complex business models: Managing
strategic paradoxes simultaneously. Long range planning, 43(2-3), pp.448-461.
Sudhaman, P. and Thangavel, C., 2015. Efficiency analysis of ERP projects—software quality
perspective. International Journal of Project Management, 33(4), pp.961-970.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management
and business policy. pearson.