Operations and Information Management Report: CC Music Business Plan

This report focuses on a business plan for CC Music, analyzing its current operations and proposing a website upgrade to improve its online presence and customer engagement. The report begins with an introduction highlighting the importance of website design and online platforms in the music industry, referencing relevant research on consumer behavior and the benefits of a strong online presence. The main section includes a proposed model for the upgraded website, contrasting it with the existing model. A strategic analysis is conducted, identifying the company's strengths (harmonious partnership), weaknesses (poor marketing, lack of organizational structure), opportunities (social media expansion, partnerships, new talent) and threats (piracy, technological changes). The report then details the characteristics of different software platforms, comparing their features and integrations. Part C of the report provides a comprehensive introduction and report on the findings and recommendations. The report emphasizes the need for CC Music to embrace digital platforms, improve its organizational structure, and adopt a more professional approach to marketing and talent management. It suggests that the company leverage social media, form partnerships with digital music platforms, and expand into new musical perspectives to increase revenue and audience appeal. The report concludes with a call for CC Music to adapt to the evolving music industry landscape and take advantage of new opportunities for growth.

Running Head: OPERATIONS AND INFORMATION MANAGEMENT 1
Operations and Information Management
Student’s Name
Institutional Affiliation
03/21/2019

OPERATIONS AND INFORMATION MANAGEMENT 2
Contents
Introduction.................................................................................................................................................3
Main Section................................................................................................................................................4
Part A.......................................................................................................................................................4
Proposed Model..................................................................................................................................4
Existing model.....................................................................................................................................5
Strategic Analysis.................................................................................................................................6
Part B.....................................................................................................................................................10
Part C.....................................................................................................................................................11
Report................................................................................................................................................11
Part D.....................................................................................................................................................15
References.................................................................................................................................................17

OPERATIONS AND INFORMATION MANAGEMENT 3
Introduction
Hasan (2016) undertakes a research on the perceived irritation in the exercise of online
shopping. The main focus is on the characteristics of website design. The main aim of the
research was to examine the effects of navigational, visual, and informational characteristics of
website design on the perceived irritation of consumers in the activities of online shopping. The
findings were that some website designs characteristics bears a significantly negative effects on
irritation in the context of online shopping. According to the findings of Hasan (2016) it is
evident that websites play a big role in customer satisfaction.
Jones, Borgman & Ulusoy (2015) also appreciates the significance of websites and social
media sites on businesses. Particularly, the main benefit include the fact that social media and
websites create an increase in inquiries and awareness, an enhanced customer relationship,
increase in an enhanced ability in reaching customers on a global scale, local businesses co-
promotion that enhance small businesses image and an increase in the in-flow of new customers.
Bearing the benefits that good websites bring to businesses, this report looks into the proposal for
upgrading the websites for CC music.

OPERATIONS AND INFORMATION MANAGEMENT 4
Main Section
Part A
Proposed Model
CUSTOMER
WEBSITE
Login or Sign
Up
Confirm
interest
Place Order
Indicate price Process order
Create performance
queue
Present performance
Start Confirm?
? Yes
No
End
End
Selected performance Client information Start
Performa
nce
request
Order
Price of performance

OPERATIONS AND INFORMATION MANAGEMENT 5
Existing model
Strength
CC MUSIC
CUSTOMERS
View
Website
Make
Order
Send
contract
&
Cheque
Receive
Performa
Receive
Payment
Website
marketin
g
Receive
Order Send
Booking
Receive
Order Refund
Do not respond Fail to agree
Want music
service
Order
End Transaction
Fail to perform
Transaction
ends

OPERATIONS AND INFORMATION MANAGEMENT 6
Strategic Analysis
In as much as the CC music company has a website, the present website falls short in the
sense that it cannot serve the critical needs of business. Those needs include ordering goods and
services online, which comes with a load of functionalities like a secure online payment system
and customer services system. In that case, an upgrade needs to be conducted on the website to
provide full functionalities. Another strength that the music company enjoys is the fact that it
possesses a harmonious and strong unit of a partnership. That is true with the fact that the
company has been able to maintain a strong unity, working together for many years.
Weakness
The main weakness that CC music struggles with is that the band has a poor marketing
structure and body. Using the tool of a website alone is very insufficient in undertaking
marketing for a music company like CC music. Many consumers of music, especially the urban
ones prefer the use of social media as opposed to visiting a website. YouTube, for example,
could be the best platform to sell the band to the market because according to Vonderau, P.
(2016), Multichannel networks (MCNs) have standardized and streamlined production units,
redefined video value and reorganized cost per mille-based advertisement sales. However, the
over-reliance on the website locks out a lot of people from accessing the music content. Another
weakness is that the company lacks a clear structure of an organization.
Opportunities
CC music lacks the proper structure that will help it to grow as a full-blown organization.
A clear organizational structure will be important for CC music because it will boost its capacity
when it grows big enough. In that case, the management of the music company would not face

OPERATIONS AND INFORMATION MANAGEMENT 7
problems in running its operations. Music and technology are now inseparable because each
depends on the other for survival (Naveed, Watanabe & Neittaanmäki, 2017). The digital and
current technology has taken preeminence and transformed the way the music business is run.
Most of the revenue is earned from digital platforms like social media (Waldfogel, 2015).
Competition has then stiffened and more and more freelance musicians are taking over the music
industry. Therefore, the position of the CC music as an analog entity places the company at its
weakest point. It misses out in the opportunities of millions of social media audience and revenue
streams that other companies are reaping big. CC music also lacks a great deal of
professionalism in the manner in which it conducts its business (Papies & van Heerde, 2017).
The kind of professionalism that is missing with the CC music company is the absence of
different professionals who have the specific skills to run different departments of the music
industry. For example, there should be an existence of a department of human resources and
digital marketing with professionals who have been trained on those skills. The lack of
professionalism that exists, therefore, drags the company behind (Noe et al., 2017).
Opportunities
Having closely examined the weaknesses that exist in the CC music business, numerous
opportunities present. For one, CC music has an opportunity to grow its social media platform.
The majority of music consumers mostly rely on social media to determine what they will
consume. Most of them belong to the millennial generation and they largely depend on the
opinion of the social media audience to make decisions (Crane, Kawashima & Kawasaki, 2016).
For example, the trending videos in social media sites like YouTube and Facebook determine
what most of the young people will want to watch. The point of decision making is where the

OPERATIONS AND INFORMATION MANAGEMENT 8
largest crowd stands (Liikkanen & Åman, 2016). That is basically how the social media
economy works and CC music should have a clear understanding of how to take full advantage
and venture into this lucrative space. Another opportunity for CC music is partnerships with
major digital music platforms like Spotify. It will then have a great opportunity to generate extra
income to finance its operations and expanded departments (Fast & Horvitz, 2017). The music
platform provides the space to ensure that the music content that is sold is devoid of piracy. A lot
of money is normally lost in piracy and that has created huge loopholes in terms of revenue
generation (Rho, Vasilakos & Chen, 2016). In that case, developing a partnership with the music
platforms will ensure that CC music gets the value for its money. Another opportunity of the
company is the expansion into other musical perspectives like the creation of music for
advertisement. At the moment, CC music generates music in the form of bands, where a music
band is sent to perform. That is primary in the world of music and more creative ways are needed
for the creation of revenue. The CC music company has a huge opportunity to expand by signing
exceptional talents. Instead of concentrating on the usual band, the company would work best by
bringing in fresh talents and signing lucrative contracts with them. The musicians representing
the young generation will attract a new pool of consumers, the young generation (Born &
Devine, 2015). Since the specialization of CC music lies with pop and soul type of music, it
resonates more with the older generation than the younger one. The introduction of the hip hop
music style by signing new generation musicians will help to increase the audience appeal. It will
open up CC music to a newer and greater scope of audience, increasing the amount of revenue.
Although the owners are more accustomed to the old generation music than the new ones, the
marketing department, which would be composed of the young people, would handle the new
generation music.

OPERATIONS AND INFORMATION MANAGEMENT 9
Threats
The threats that will present themselves in the CC music company include the obstacles
that interfere with the CC music label and the musicians. That is also inclusive of the events and
specifically the technological changes (Roads, 2015). Piracy presents itself as the biggest threat
for the CC music especially for the music content in the digital space. Many people obtain music
content free and illegally by sharing in social media platforms.
Part B
Characterist
ics
Bitrix24 Blink Freshdesk Zoho WorkDrive
Platforms
Supported
 iPhone
app
 Android
app
 Web
based
 iPhone app
 Android
app
 Web based
 iPhone
app
 Android
app
 Web
based
 iPhone
app
 Android
app
 Web
based
Typical
Customers
 Small
Business
es
 Med-size
business
 Enterpris
e
 Small
Businesses
 Med-size
business
 Enterprise
 Freelance
 Small
Businesse
s
 Med-size
business
 Enterprise
 Small
Businesse
s
 Med-size
business
Support  Knowled
ge base
 Online
support
 Video
tutorials
 Online
Support
 Phone
Support
 Knowledge
base
 Online
Support
 Phone
Support
 Knowledg
e base
 Video
tutorial
 Knowledg
e base
 Online
support

OPERATIONS AND INFORMATION MANAGEMENT 10
Pricing Start from
$39.00/month
 No credit
card
required
 Free
space
 Subscript
ion based
Start from
$3.00/month
 Free trial
available
 No credit
card
required
 Subscriptio
n based
 Free
account
Start from
$19.00/month
 Free trial
available
 No credit
card
required
 Subscripti
on based
 Free
account
Start from
$7.50/month
 Free trial
available
 No credit
card
required
 Subscripti
on based
Features  Absence
managem
ent
 API
 Access
control
 Activity
dashboar
d
 Activity
tracking
 Automati
c
Notificati
ons
 Audit
trial
 Call
recording
 Calendar
sync with
Google
 Collabora
te
Workspa
ce
 Call
Routing
 Collabora
te Tools
 Absence
managemen
t
 Activity
dashboard
 Automatic
Notification
s
 Automatic
Notification
s
 Chat
 Communica
tion
managemen
t
 Calendar
sync with
Google
 Collaborate
Workspace
 Call
Routing
 Collaborate
Tools
 Custom
Forms
 Document
Storage
 Employee
 Absence
managem
ent
 API
 Access
control
 Activity
dashboard
 Activity
tracking
 Archiving
and
Retention
 Call
recording
 Conferenc
ing
 Custom
Fields
 Custom
Forms
 Customiz
able
branding
 Customiz
able
templates
 Collabora
te Tools
 Email
 Access
control
 Activity
tracking
 Audit trial
 Collabora
te
Workspac
e
 Collabora
tive tools
 Comment
ing
 Customiz
able
branding
 Document
Storage
 Drag and
Drop
interface
 Feedback
Managem
ent
 File
Managem
ent
 Permissio
n
Managem

OPERATIONS AND INFORMATION MANAGEMENT 11
 Widgets
 Workflo
w
Manage
ment
 Website
integratio
n
 Ticket
Manage
ment
 Third
party
integratio
n
 Social
Media
Integratio
n
database
 Employee
Portal
 Instant
Messaging
 Monitoring
 Multi-
language
 Performanc
e Reports
 Prioritizing
 Project
Managemen
t
 Real Time
Notification
 SSL
Security
 Search
Functionalit
y
 Self Service
Portal
 Single Sign
On
 Status
Tracking
 Surveys and
Feedback
 Team
Calendars
 Third Party
Integration
 Time and
Attendance
Tracking
Integratio
n
 Email
Templates
 Feedback
collection
 Feedback
Managem
ent
 Gamificat
ion
 Monitorin
g
 Instant
Messagin
g
 Multi-
channelin
g
 Prioritizin
g
 Performa
nce
Reports
 Multi-
language
 Project
Time
Tracking
 Real Time
Updates
 Role
Managem
ent
 SSL
Security
 Search
Functiona
lity
 Self
Service
ent
 Real Time
Notificati
ons
 Reporting
and
Statistics
 Single
Sign on
 Search
Functiona
lity
Social Media
Integration

OPERATIONS AND INFORMATION MANAGEMENT 12
Portal
 Single
Sign On
 Social
Media
Integratio
n
 Status
Tracking
 Surveys
and
Feedback
 Third
Party
Integratio
n
 Ticket
Managem
ent
 Website
Integratio
n
 Widgets
 Workflow
Managem
ent
Integration  Drop box
 Google
Drive
 Microsoft
One
Drive
 Office
365
 Zapier
 JIRA
Software
 Zendesk
 Bitium
 Dropbox
 Office 365
 Salesforce
Sales Cloud
 SharePoint
 Zapier
 JIRA
Software
 Zendesk
 Box
 Dropbox
 Google
Drive
 Microsoft
OneDrive
 Salesforce
Sales
Cloud
 Slack
 Zapier
 Google
Calendar

OPERATIONS AND INFORMATION MANAGEMENT 13
 Gmail
 JIRA
Software
 G Suite
 Trello
 Twitter
 GitHub
 Bitium
Part C
Report
Introduction
There is a lack of professionalism in the manner in which CC music is ran because first,
its website have limited usage capabilities like online payment capabilities. Their musical
company arrangement receives a lot to be desired, at the current technological age. Having
retired as music and music technology teachers, Clive and Chris clearly belong to generation X
and through their practice so far, they lack in compliance with technological proficiency. For
one, Clive and Chris have only concentrated on being session musicians and playing in bands.
That alone leaves out a lot in terms of capturing a vast majority of musicians who are young and
can hardly be found attending session band performances. CC music should post music on
YouTube and other music platforms where they would rhyme with the latest musical trends. CC
music, therefore, lacks a lot in terms of technological diffusion. Moreover, a lot is also lacking in
terms of the organizational structure. Classical organization theory deals primarily with formal
organizations’ anatomy, viewing the organization as a machine and the employees as parts of the
machine (Amado & Amato, 2018). In that case, the efficiency of the organization will solely
depend on the efficiency of the employees. The classical organizational theory bears a number of
elements or pillars which includes the following;

OPERATIONS AND INFORMATION MANAGEMENT 14
Main Section
How the recommended model and websites will improve the business
i) It will help to increase the customer base
Since most customers prefer undertaking cashless payment transactions, providing various
payment options like wallets, UPI, NEFT, cards and mobile banking will help to attract more
customers. That is because some customers only use one of the payment methods above, and are
not willing to change for the sake of the business. Therefore, providing them with all the options
of payment through the website will help to net most customers. Customers will be able to book
the performance and provide specifications on their preferences as they choose on the website’s
flexible payment mode.
ii) Improve Customer Satisfaction and Experience
Payment gateways helps to eliminate location constraints in payment processes. In that case,
customers will be saved the troubles that are associated with cash or cheque payments. For
instance, customers who normally pay through the bank have to spend a lot of time in the queues
of the bank and wait for a considerable amount of time. With online payment, all that effort is
eliminated and therefore helps to increase customer satisfaction. In the process, it helps to create
a seamless interaction between CC music and its customers. The fact that the overall user
experience will be boosted will also lead to increased brand loyalty.
iii) Increased security in the transactions
The payment mode in the website will come along with an increased security in the payment
transactions. The improved security will ensure that the customer’s trust is gained.
iv) Optimal usage of investment

OPERATIONS AND INFORMATION MANAGEMENT 15
The online payment feature added in the website will eliminate a lot of paperwork and
documentation. It will also come with a lot of free tools and services.
Recommendation
The main feature that is added in the website is the payment feature. Initially, the CC
music business lacked in providing customers with an easy way of booking and paying for the
music performance through the website. The upgraded website will therefore bear a payment
feature which allows the customers to send payment and the company to receive payment.
Because of increased rate of cyber insecurity, the payment feature will be highly secured. CC
music should ensure that no theft is experienced through the online payment transactions.
Another important feature that the website will add is the customer services platform.
Because of the fact that the website will have an increased level of activities, there will be a
dedicated customer service platform where customer issues and grievances will be solved.
Since the website will serve as the main or central point of interaction between
customers and the company, it will also influence the structure and the management of CC music
in the ways explained below.
It would be insufficient to rely only on the classical theory provision of the structure of
the organization but the social aspect and economic perspective would be important for the CC
music company. The music company would need to sign in and partner with the street talent to
pool the best talent as possible (Cornelissen, Haslam & Werner, 2016). Considering that it will
be necessary to expand the genres of music from overlying on the old musical styles to the
infusion of the new musical styles and trends like hip hop and other styles that would be
trending, the CC music company will need to be more social in its approach. Therefore, utilizing

OPERATIONS AND INFORMATION MANAGEMENT 16
the neo-classical approach will provide direction and useful approach in the long run. The ne—
classical theory approach recognizes an organization more as a social system that is composed of
many interacting parts (Halldórsson, Hsuan & Kotzab, 2015). In that case, the music company
must organize itself as a social system to accommodate the musical talents and also to develop a
close cultural link with the community. The development of a social culture that is closely
knitted with the social culture of the community around will help in driving the sales of the
company up. The utilization of the neo-classical approach will not only be useful in the areas that
have been discussed above. It will be important in the performance and behaviour of employees.
For one the approach recognizes the fact that motivation is a complex process and that there is a
constant operation of many psychological factors motivating people at work. In that manner, CC
music will approach its workers in a more considerate and open manner as opposed to using
force and coercive power to manage its employees. The neo-classical theory also appreciates the
necessity of communication in carrying information for proper organizational functioning and
the feelings of workers.
Conclusion
The modern organizational theory under Katz and Kahu helps in providing organizational
sub-systems which would augur well with CC music. For one, the organization will perform
better with the presence of a technical sub-system which will concern the work that gets done.
For two, the supportive procurement, institutional relations, and disposal sub-system would be of
a great need for CC music. CC music will also have to accommodate the sub-systems
maintenance that will mostly be used for tying employees into their roles of functionality. The
company will also do well in accommodating the adaptive sub-systems that will drive change in
its organization. More importantly, the managerial sub-system will provide adjudication, control,

OPERATIONS AND INFORMATION MANAGEMENT 17
and direction of many structural activities and sub-systems. Chris and Clive will, therefore, need
to rethink their organizational structure and plan using the guidance of the approaches discussed
above. The center of the plan would be change and technology. These two elements are what is
lacking in the current structure of the CC music company. The production of music should also
be more creative with the utilization of various music software, discussed above.
Part D
The contribution to the online discussion in this paper, provides more structural planning
for the accommodation of technology and change for CC music. This paper underscores the fact
that long before the inception of the digital era, stage performances used to be very lucrative and
popular. That is no longer the case and any musical business striving in that space would be
under capacitating itself. Bearing that understanding the contribution of this paper offers an
approach for the development of a business structure using the help of organizational theories.
The classical theory sees the organization as a machine and the employees as part of the
machinery. With that understanding, the efficiency of the organization is therefore seen as
necessary for the development of an organization. The suggestion for the use of classical theory
for the developing of efficiency in the organization was not adequate. Because of that, the neo-
classical theory was considered important with the understanding of the fact that the social aspect
would work better. CC music is a musical company and it must not view itself only as an
economic agent but also as a social agent. That way, taking part in the social fabric of society
will be important because it will ensure that the organization is well grounded in the lives of
people. In the long run, the company will realize success (El-Kassar, Messarra & El-Khalil,
2017).The inducement of technology in the music business will need the accommodation of
young people who understand music and are technology savvy at the same time.

OPERATIONS AND INFORMATION MANAGEMENT 18
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OPERATIONS AND INFORMATION MANAGEMENT 19
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