HOST 1192 Group Assignment: CCRC Toronto Case Study Analysis

This assignment presents a comprehensive case study analysis of a Continuing Care Retirement Community (CCRC) in Toronto, focusing on talent development and sales management strategies. The first part of the assignment requires the identification and justification of twelve potential lead generation sources to maximize occupancy across various care levels. The second part delves into specific scenarios, including emergency protocols, customer service issues, and operational challenges. The analysis examines how the CCRC should respond to a fire, address a customer complaint about a breakfast order, and handle a situation involving missing belongings of residents. The assignment emphasizes client care, problem-solving, and the importance of maintaining ethical practices and client satisfaction within the CCRC setting. The student utilizes APA format for citations, demonstrating a commitment to academic rigor.