CCS3A1 Identity and Culture Module Outline

This document outlines the module for CCS3A1 Identity and Culture, a level 3 core module with a credit value of 20. The module aims to encourage students to recognize their identity through creative methods and explore the concept of culture. It includes lectures, seminars, field trips, and collaborative learning activities. Assessment is based on a portfolio and presentation. The module covers topics such as exploring identity, culture, and creativity in business, with a focus on developing social skills and cross-cultural understanding. The schedule includes weekly topics and activities, culminating in an exhibition and reflection.

Module Outline for CCS3A1 Identity and Culture
1. Factual information
Module title Identity & Culture Level 3
Module
tutors
Dr Nadja Stamselberg Credit value 20
(10
ECTS)
Module type Core Notional
learning hours
200
20 credit module - 200 learning hours
Directed learning 52 hours
Lectures 12 lectures x 2hrs = 24
Seminars 12 seminars x 2hrs = 24
Other (please name the nature of taught activity, eg.
Simulation, field trip etc.) Field trips 4hrs
Collaborative Learning 24 hours
Tutorials (1:1 and group) 12 seminars x 2hrs = 24
Self-directed learning 124 hours
Preparation for class 12 lectures x 1hr = 12
Self-study after class 12 seminars x 2hrs = 24
Preparation for assessments 84hrs
Assessment Exhibition set up and
duration 4hrs
Total 200
2. Rationale for the module and its links with other modules
Before students take the decision to progress through the undergraduate programmes, and
carve out their pathway of specialism, this module encourages students to reflect on their own
identity (indirectly self-auditing to realise their own values) and the variety of cultures that co-
exist in the world. The outcome of which will encourage active, conscious creative thinking and
application of creative processes (critical and conceptual) to arrive at solutions to challenges.
The module will guide students to apply creativity to interpret, visualise and formulate theories
and opinions as well as share and reflect observations. This module will provide opportunities
to discuss similarities and differences amongst culture therefore forming a platform for
students to develop key skills in social behaviour. Students will be equipped to recognise how
creativity breeds in open, social environments and can inspire and influence cultures to cross-
pollinate, share solutions and create legacy. Ultimately the module will empower students to
be accountable for their identity and recognise the value of cross-cultural collaboration to
reach creative solutions. All of which will equip students with transferable skills,
perceptiveness, observation and decision making which can be applied to their academic
journey with Regent’s University and professional career path moving forward.
3. Aims of the module
The aim of this module is to encourage the student to recognise their identity through creative,
tangible methods by guiding the student through a number of workshops in which the concept
of culture and the value of creativity will be deconstructed. In addition, this module aims to
identify key attributes of culture by exposing students to the variety of similarities and
differences across the world, using business as examples of successful and unsuccessful
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Module Outline for CCS3A1 Identity and Culture
3. Aims of the module
assimilations into a variety of cultures.
4. Pre-requisite modules or specified entry requirements
None
5. Intended learning outcomes
At the end of the module, learners will be expected to:
 Demonstrate a broad knowledge and general understanding of the main areas of business
studies, in particular international business, international events management, and global
management (A1)
 Demonstrate general understanding of the international dimension of business
organizations and their context (A2)
 Establish and consider links between business and other aspects of life, in particular:
change, technology, culture and people (B1)
 Plan by setting achievable goals obtained through structured action (C4)
 Demonstrate their independence by being able to learn and work without supervision (D2)
 Adapt to different cultures, study situations, and practical working environments (D3)
 Take into account the individual needs of others in cross-cultural situations (D4)
6. Indicative content
 Exploring Identity
Seminars and extension activities will encourage students to engage in self-reflection on
their own identity and how identity is formed. What makes me me? The importance of
social, environmental and cultural contexts will be highlighted.
 Exploring Culture
Differing concepts of (and approaches to) culture will be presented and evaluated to answer
such questions as: How do we use cultural categories to judge others? Can stereotyping be
useful? Is it possible to measure differences in culture? How can cultural differences be
reconciled in interpersonal relations and in international business relations?
 Exploring Creativity in Business
What are the connections between culture and creativity? How can we release creativity in
ourselves to discover new and innovative ways of dealing with the problems and challenges
we face?
7. Learning and teaching strategy
Delivered by a teaching team, students will be introduced to distinct themes or scenarios via
lecture, multimedia presentation and highly interactive workshop activities, such as role-play
and group projects both in and out of the classroom. The aim of the module is to give the
students real-world scenarios and metaphorical examples to explore and discover social skills
to broaden their creative thinking and influence their approach to solving a variety of
challenges. Seminars will be designed to enable students to reflect and build a portrait of their
identity. During the seminars lecturers will engage in dialogue with students individually and in
small groups focusing on issues of identity, cultural assumptions, similarities and differences.
Guiding the student through a number of workshops in which the concept of culture and the
value of creativity will be deconstructed, the learning and teaching strategies such as seminars
and workshops will aim to identify key attributes of global cultures and examples of successful
and unsuccessful assimilations of businesses into a variety of cultures.
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Module Outline for CCS3A1 Identity and Culture
8. Assessment strategy, assessment methods and their relative weightings
Assessment Strategy
To assess students’ learning outcomes and more specifically their understanding of culture
through critical and conceptual thinking, this module will aim to provide students with
opportunities to document their experience and showcase their skills via the production of a
personal and professional portfolio of written work and verbal presentation in an exhibition.
Students actively engage in following weekly analytical and discussion tasks that result in a
formative and summative assessment. The formative assessment will provide the student with
an opportunity to share their work in progress, leading to a summative assessment, which will
assess their efforts and output at the end of the term.
Assessment Methods
Formative Assessment (Week 6):
Draft Identity & Culture Portfolio (individual submission)
In response to cultural themes in the form of weekly tasks and workshops, students will
gradually put together a portfolio of work that reflects their cultural and personal background.
Each task will require students to document evidence of their journey and experiences through
a wide variety of mixed media and for formative assessment have completed at least half the
portfolio. The formative assessment will judge the student’s work in progress and provide
feedback to each student to inspire an improved success for summative assessment.
Summative Assessment (Weeks 11 and 12):
Identity & Culture Portfolio and Presentation: 100% TMM (individual submission)
A complete portfolio must be submitted to reveal the outcomes and findings from each
workshop/activity and the submitted work must be bursting with mixed media, showcasing the
student’s ability to rigorously apply themselves to each task. Alongside the submission of the
portfolio each student must present their key take-outs from the module, how it has influenced
their approach to culture and creativity and how they propose to apply it moving forward
through their academic journey and professional career path.
9. Mapping of assessment tasks to learning outcomes
Assessment tasks
Learning outcomes
A1 A2 B1 C4 D2 D3 D4
Formative
Draft Identity & Culture Portfolio
X X X X X X X
Summative
Identity & Culture Portfolio and
Presentation
X X X X X X X
10. Teaching staff associated with the module
Tutor’s name and contact details Contact hours
Dr Nadja Stamselberg (TUKE 241)
[e-mail]
Lectures and
Seminars
11. Key reading
Author Year Title Publisher Location
GLADWELL, M. 2006 Blink: The power of thinking
without thinking
Penguin
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Module Outline for CCS3A1 Identity and Culture
12. Other indicative text
CORNES, A. (2004) Culture from the Inside Out – Travel and Meet Yourself. London: Nicholas
Brealey
HESMONDHALGH, D. & BAKER, S. (2011) Creative Labour: Media Work in Three Cultural
Industries (Culture, Economy and the Social). Routledge
SCHMIDT, P.L. (2007) In Search of Intercultural Understanding. Meridian World Press
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Module Outline for CCS3A1 Identity and Culture
13. Provisional weekly schedule
WEEK 1
w/c 19 Sep
Introductions
 Exploring identity: Where are you from?
 Overview of module
Instructions for Individual
Project: My Culture and Identity
Portfolio
Complete 2 pages
WEEK 2
26 Sep
Who am I?
 How does language shape who you are?
 What personality type are you?
 Physical identity: appearance and tattoos
Complete 4 pages on your
personality
WEEK 3
03 Oct
What is (your) culture?
 Definitions of culture
 What has influenced you most in your life?
Complete 4 pages on your
cultural background
WEEK 4
10 Oct
Stereotypes and realities
 Exploring stereotypes, their origin and use
 Reality TV: celebrity culture
Complete 4 pages on
stereotypes
WEEK 5
17 Oct
Objects and their significance
 The cultural meaning of artefacts
 The concept of cultural hybridity
 Field trip 1: British Museum
Complete 4 pages on your field
trip
WEEK 6
24 Oct
Culture and history
 Family trees
Review tutorials (in normal
seminar time)
Complete 2 pages on family
tree
WEEK 7
31 Oct
Creativity in business
 The power and reach of global brands
 Marketing blunders
Complete 4 pages
WEEK 8
07 Nov
National culture
 What values do the British have?
 Field trip 2: Department store
Complete 4 pages
WEEK 9
14 Nov
Regional culture
 London as a multicultural melting-pot
Complete 4 pages
WEEK 10
21 Nov
Looking to the future
 Setting smart goals for your future career
Complete 4 pages
WEEK 11
28 Nov
Planning ahead
 Travelling off the beaten track
 Group and individual preparation
Complete 4 pages
WEEK 12
05 Dec
Exhibition, Review and Reflection
 Grading of portfolios
 Feedback given to students
Submit Reflection Essay via
Blackboard with electronic
version of your portfolio
No exam
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