CDU BRE810 S217 Research Report Proposal: Strategy & Structure

This research report proposal explores the critical relationship between organizational strategy and structure, highlighting its importance in achieving synergy and core competencies within a business. It identifies the research problem as the difficulty in collecting data regarding the practical implementation of strategic programs in complex organizations and the challenge of evaluating internal and external factors impacting strategic planning. The unit of investigation focuses on strategic programs and managerial efforts to establish an effective relationship between strategy and structure, considering factors like strategic planning, sustainability, and core competency development. Key research questions address the importance of this relationship, the methods organizations use to achieve their goals, and the factors influencing these methods. The literature review emphasizes the need for coordination between strategy and structure, citing examples of companies that have adapted their structures to implement international strategies. The expected outcomes include identifying problems faced by organizations in aligning strategic planning with organizational structure and providing insights for future business management. This document is available on Desklib, a platform offering a range of study tools and resources for students.

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Business research report proposal
Research Report proposal

Business research report proposal 1
Table of Contents
Research problem.................................................................................................................................1
Unit of investigation..........................................................................................................................1
Research question.............................................................................................................................2
Literature review...................................................................................................................................3
Outcomes..............................................................................................................................................5
Reference..............................................................................................................................................7

Business research report proposal 2
In this research report proposal, all the core aspects of the key relationship between
organizational strategy and structure have been defined. This research proposal will reflect
the potential research topics on the relationship between organizational strategy and structure
and how the organization could use it to create synergy and core competency in the business.
Research problem
The research problem is observed as the area of concern, a condition to be moved, and
difficulties to be eliminated in the research, troubling questions and other key issues which
might face by the researcher while implementing research. This research will be conducted
on the relationship between organizational strategy and structure. The main research problem
is related to collecting the primary and secondary data related to the practical implementation
of the strategic program in the complex business organization. It might be difficult to collect
data from the companies to identify their relationship between organizational strategy and
structure. It is observed that relationship between organizational strategy and structure is
completely based on the strategic planning and the managerial decisions. If the company does
not establish the proper nexus between these both parts then it may result in the destruction of
business and eventually result in the high loss to the organization at large. The strategies of
the organization reflect the planning process in context with the long-term efforts to
accomplish the set objectives and goals. If this planning process is not implemented in an
effective manner then it may destruct the business functioning and loss to managerial
functions at large level. In addition to this, it might be hard for the researchers to evaluate all
the internal and external factors which might impact the strategic planning of the company
and structure of the business in future. This research will only be prepared to give guidance
which will divulge the possible expectation and strategic planning which could be undertaken
by the key managerial person to run the business effectively.
Unit of investigation
In this research report proposal, the unit of investigation is based on the key strategic
program and managerial efforts to set up an effective relationship between organizational
strategy and structure. However, in this research report proposal, all the internal and external
factors of the potential future business of the company will be taken into consideration. It is
observed that researcher will undertake the analysis the strategic planning, sustainability of

Business research report proposal 3
the organization, development of the core competency of the organization in the ramified
economic market and all the other factors which might affect to set up the relationship
between organizational strategy and structure. There will be several units of the
investigations such as methods to accomplish the set goals and objectives, possible threats
and weaknesses which might face by the company in the market, adjustment of the structure
of the company in accordance with the proposed business strategies program (Ashkenas, et
al., 2015).
Research question
Why is it important to set up the strong relationship between organizational strategy
and structure?
What are the methods and strategies followed by organizations to accomplish set
objectives and goals?
What are the internal and external factors of the organization that might affect the
methods, strategies implemented to establish the relationship between organizational strategy
and structure?
Why should the organizational structure be customized to the proposed strategic plans
and procedure?

Business research report proposal 4
Literature review
With the increasing ramified economic changes, and complex business structure, each
and every organization needs to set up proper relationship between organizational strategy
and structure. However, setting up relationship between organizational strategy and structure
is not the only matter of concern to accomplish the set goals and objectives but establishment
of coordination is also required. As per the perception of Laudon, and Laudon, (2016) it is
evaluated that the strategic planning and methods used in an organization should be based on
the structure and complexity of the business. Each and every organization has its own values,
belief, mission and vision on the basis of their business structure, strength, weakness and
possible threats in the market. As per the views of Kaiser, El Arbi, and Ahlemann, 2015) it is
divulged that these all are interlinked to its divisional structure program and implemented
strategic program of the organization. It is considered that if organization wants to
accomplish its set objectives and goals then it has to set up proper nexus between its
developed strategies and structure. for instance, if company wants to expand its business on
international level then it will first have to change its organizational structure as per the needs
and demand of the clients in market and appropriate strategies will also be infused by the
management to accomplish the specific and general objectives. The success of the
implemented strategies is highly based upon the organizational structure and implemented
business program. As stated by Ingram, et al. (2015) it is depicted that there are several big
organization such as Wesfarmers, GE capital and Tesco that have changed its business
structure while implementing the international strategies program. For instance, GE capital
while entering into the Asian market had to enter into the strategic alliance and joint venture
with other local organization. This type of strategic planning and customized organizational
behaviour increase the overall outcomes and efficiency of the business organization. It is
reflected that increased business complexity requires management to take effective strategies
to reduce the complexity and achieve the set objectives and goals in determined approach. It
is considered that innovation and creative business functioning is based on the effective
business functioning and strategic planning undertaken by the management. If the
organizational structure is complex and employees find difficulty to function effectively then
it might impact the overall business outcome of the organization. There are several factors
which might impact the implementation of the strategic planning in the organization such as
unstructured business process, non-effective financial arrangement and employees working

Business research report proposal 5
and inappropriate internal control system. As per the views of Harper, (2015) it is analyzed
that each and every commercial and non-commercial strategies of the business include all
types of strategic program. For instance, if company wants to install cyber computing
enterprises resources planning in it business to increase the overall effectiveness of
communication then it will have to manage its organizational structure as per the
implemented business program. It is responsibilities of the management to ease the
organizational structure in such a way which will assist in proper implementation of the
strategic program of organization. As per the perception of Epstein, Buhovac, and Yuthas,
(2015), it is divulged that the strategic planning of the organization is based on the long-term
critical evaluation, factors affecting the business functioning and implement the proper
business structure program. Management needs to evaluate all the internal and external
business factors which might affect the organization functioning to increase the overall
effectiveness of the implemented strategic program. The strategies are designed to
accomplish all the long-term and short-term goals of the organization. The main finding of
this research is related to aligning the organization structure with the implemented strategic
planning. If the company wants to undertake the expansion business strategic program then
the organizational structure needs to be expanded accordingly. It should have proper planning
and business strategic program by following decentralized working structure. In this
organization structure, each and every employee will be assigned to their roles and
responsibilities and will work accordingly. However, the changes in organization structure
are based on the infused capital, strategies undertaken, implemented the business plan and set
objectives and goals. As stated by Coser, (2017) it is depicted that there should be the proper
nexus between all these factors if the company want to achieve its long-term goals. The
alignment of the strategic planning with the organizational structure starts with the
embedding the formulated strategic planning in the vision and mission of the company. The
organization structure should be designed in such a way which will make each and every
employee responsible towards the achievement of set goals and objectives. It is found that if
organization structure is not designed with the formulated strategic planning then it will
either reduce the efficiency of the implemented strategic planning or will collapse the
business functioning due to increased business complexity. As per the views of Cornelissen,
and Cornelissen, (2017) it is evaluated that if the organizational structure is designed as per
the implemented strategies then it will result to the creation of core competency, reduction in
employee turnover, increased employability, strong brand image and easy availability of
funds and business. The increased complexity of the business could also be reduced by

Business research report proposal 6
management by implementing proper research program. The complex business structure is
the biggest drawback in finding the optimum use of the strategic program in the organization.
Therefore, re-engineering of the existing business process will make an organization more
prepared for the business challenges and make its business functioning as per the formulated
strategic planning and procedure (Miles, et al. 1978).
The literature review of this research report proposal will be prepared on the basis of
primary and secondary data collected from several sources. The data will be collected by
using interview, observation, and meeting, conducting seminars, journal articles, official
gazettes and documents at large (Rahim, 2017). This will assist in identifying the core aspects
of setting up the relationship between organizational strategy and structure. The proper
training and development program and investing capital to change the organizational
structure are the key aspect to establish the proper nexus between organizational strategy and
structure. As per the views of Bourdieu, (2018) it is revealed that the management of
organization needs to implement the proper strategic program to implement training and
development program for employees, investing more capital to customize the organization
structure as per the needs and demand of the other factors. On the contrary to that, it will
increase the overall cost of capital of organization in the initial time period but eventually, it
will make the organization as per the developed strategic planning on the sustainable basis
(Schasfoort, 2017). For instance, if the company wants to expand its business to increase
market share then it will have to manage its organizational structure as per the implemented
business program by infusing more capital. It will include hiring more employees, creating
more sub-departments and business units. This literature review will assist the researcher to
identify the business issue and structured problem when management implements the proper
strategic program in business. It will give guidance to mitigate these problems by adapting
the organization structure as per the newly designed strategic planning.
Outcomes
There are several strategies which need to be taken by the organizations to expand
business in long run. If the company wants to expand its business on an international level
then it will first have to change its organizational structure as per the needs and demand of
the clients in the market and appropriate strategies will also be infused by the management to
accomplish set goals. The main outcome of this research report proposal would be to identify

Business research report proposal 7
the problems which would be faced by the organization while establishing the nexus between
the implementation of the strategic planning and organization structure. In addition to this,
this research report proposal wills also focuses on the problems and issues faced by
management to accomplish the set objectives (Scott, and Davis, 2015).It will assist in
developing the future insight into the business management of an organization and it could
help in achieving the set objective and goals. There will be several benefits if management
could set nexus between organizational strategy and structure such as the creation of core
competency, reduction in employee turnover, increased employability, strong brand image
and easy availability of funds and business. Therefore, proper strategic program and
implemented strategic business functioning as per the available resources will increase the
overall return on capital employed. Now in end, it could be inferred that each and every
organization should identify whether it has proper resources working structure and suitable
organizational behavior while implementing the designed strategies. If these all are in the
proper sink then it will not only helps in increasing the overall outcome of the implemented
strategic program but also result to effective value creation of business (Sekaran, and Bougie,
2016).
After evaluating all the detail and several articles on the set up the proper relationship
between organizational strategy and structure, it could be inferred that there are several
external and internal factors which affect the organization structure and prepared strategic
planning of the organization. There should be proper sink between organizational strategy
and structure if management wants to achieve its set objectives and goals on the sustainable
basis. The changes in organization are evitable and management needs to implement the
proper strategic program and adapt its organizational structure as per the formulated strategic
program.

Business research report proposal 8
Reference
Ashkenas, R., Ulrich, D., Jick, T. and Kerr, S., 2015. The boundaryless organization:
Breaking the chains of organizational structure. John Wiley & Sons.
Bourdieu, P., 2018. Structures, habitus, practices. In Rethinking the Subject (pp. 31-
45). Routledge.
Chang, J.F., 2016. Business process management systems: strategy and
implementation. CRC Press.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to
theory and practice. Sage.
Coser, L.A., 2017. The idea of social structure: Papers in honor of Robert K. Merton.
Routledge.
Epstein, M.J., Buhovac, A.R. and Yuthas, K., 2015. Managing social, environmental
and financial performance simultaneously. Long range planning, 48(1), pp.35-45.
Harper, C., 2015. Organizations: Structures, processes and outcomes. Routledge.
Ingram, T.N., LaForge, R.W., Williams, M.R. and Schwepker Jr, C.H., 2015. Sales
management: Analysis and decision making. Routledge.
Kaiser, M.G., El Arbi, F. and Ahlemann, F., 2015. Successful project portfolio
management beyond project selection techniques: Understanding the role of structural
alignment. International Journal of Project Management, 33(1), pp.126-139.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson
Education India.
Miles, R.E., Snow, C.C., Meyer, A.D. and Coleman Jr, H.J., 1978. Organizational
strategy, structure, and process. Academy of management review, 3(3), pp.546-562.
Rahim, M.A., 2017. Managing conflict in organizations. Routledge.

Business research report proposal 9
Schasfoort, R.B. ed., 2017. Handbook of surface plasmon resonance. Royal Society
of Chemistry.
Scott, W.R. and Davis, G.F., 2015. Organizations and organizing: Rational, natural
and open systems perspectives. Routledge.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building
approach. John Wiley & Sons.