Creativity, Enterprise, and Innovation Module Report on Bloom & Wild

This report provides a detailed analysis of the Bloom & Wild business model, focusing on the application of the Business Model Canvas framework. The report examines the company's value proposition, highlighting how it aims to deliver joy through flowers and gifts, addressing customer needs for convenience and surprise. It delves into the key activities, such as online operations and technology-driven processes, as well as customer segments, which are approached based on age and income levels. Customer relationships are analyzed, including online campaigns and social media strategies. The cost structure is presented, showing a range of price points for different products. References to academic sources support the analysis, providing context on innovation and enterprise management. Overall, the report provides a comprehensive overview of Bloom & Wild's strategic approach to the market, its operations, and its customer focus.

Creativity, Enterprise
and Innovation

Content
 Introduction
 Value Proposition
 Key Activities
 Customer Segments
 Customer Relationship
 Cost Structure
 Conclusion
 References

Value Proposition
Value proposition determine the value of a firm
to ensue that delivery of products satisfied the
customers or not. The main motive of value
proposition is to create effective impact of
their products on customers so that they refuse
to purchase products from competitors. Bloom
and Wild company is doing a famous e-
commerce business which provide flowers and
bouquet through the internet

The main mission of this company is to become
the top leading flowers and gifts brand through
deliver the flowers and gift of joy to the potential
customers.
Bloom and Wild company help to solve the
customers issue like, random plan to give surprise
their loved one , instant plan of meeting and social
gathering , festivals and other occasions such as
marriage, anniversary, birthday, party etc.
Value Proposition cont..

Key Activities
Bloom and Wild company is operating their
business in many countries like UK, France, Ireland
and Germany through online channels. Company is
totally based on technologies and run their business
with the help of emails, mobile apps, websites, IOS
and android applications.

Opt-out campaign basically for the Fathers day , Grandparents day and valentines day.
In 2020, company start “Thoughtful Marketing Movement” that is also inspired from
the positive review of customers event in the UK Parliament. The main motive of the
company is to put customers preference first that is the main key of this success. With
the help of technologies, company operating buying and delivering activities.
Key Activities

Customer Segments
Bloom and Wild company mainly
focus on their customers and consider
that customers are the essential assets
for the success of their business.
Company approach customers on the
basis of their age and income.

Bloom and Wild company doing business in
many foreign countries so company consider
the price policy according to the countries
economical situation so that every country
customers can purchase their products and
take benefit of their services without any
issue. Company offer fresh , designer and
valuable flowers and gifts and bouquet that
attract and influence the people.
Customer Segments Cont..

Customer Relationship
Bloom and Wild main attention is to impress their
customers and gain satisfaction of their customers.
To maintain a good and healthy relationship with
customers company perform many activities like
online movements and other movements like
Mothers Day opt -out email campaign and Opt-out
campaign and Thoughtful Marketing Movements
which helpful to create a strong relation with the
people so that they customers emotions attract
strongly with the company and create a good
relationship.

Customer Relationship Cont..
Company promote their product and
services with the good advertisement
on social media and other online
platforms which influence the people
across the world and helpful to make
good connection with the brand.

Cost Structure
Bloom and Wild company mainly paying more
attention on their products prices so that all categories
of people can purchase their flowers and gifts. Company
prepare their cost structure in diversified way like -
 Burning Desire £46.00
 Fairytale blue £53.99
 Temptation £42.99
 Garden Delight £32.99
 Fairy dust £42.00
 Festival of colours £41.00

Company set different cost of their
expensive products like bouquets in
range of £ 200 to 300. All the range of
flowers and bouquets are very pocket
friendly so that people can easily
purchase these products.
Cost Structure Cont..