This report provides a comprehensive analysis of Celcom's financial strategies, focusing on the application of the Balanced Scorecard (BSC) and Strategy Map (SM). It begins with an introduction to Axiata, Celcom's parent company, highlighting its vision, mission, goals, and strategies. The report then critically evaluates the advantages and limitations of both BSC and SM, discussing their roles in translating organizational missions into measurable parameters and visualizing overall strategies. A detailed examination of Celcom's BSC is presented, including objectives, measures, targets, and initiatives across financial, customer, internal process, and learning & growth perspectives. The report also includes a case study of Wells Fargo, which successfully implemented the BSC and SM approach. Finally, the report concludes with recommendations derived from the analysis, emphasizing the importance of aligning individual goals with organizational objectives for enhanced financial performance and customer satisfaction.