COL240 Research Paper: Celebrities' Positive Impact on Society

This research paper investigates the multifaceted positive impacts of celebrities on society. The author argues that celebrities play a crucial role in boosting the economy through endorsements and product promotion, inspiring individuals through their actions and influence. The paper also highlights celebrities' contributions to humanitarian efforts, providing aid and raising awareness for various causes. Furthermore, it examines how celebrities promote healthy lifestyles and positive cultural values. The essay acknowledges potential negative impacts, such as instances of misconduct, but emphasizes that the overall influence of celebrities is largely positive, as they serve as role models, promote positive values, and contribute to societal well-being. The paper supports its claims with references to existing research on the topic.

Running head: CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETIES
Celebrities Have a Positive Impact on Our Society
Students Name
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CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETES 2
Celebrities Have a Positive Impact on Our Societies
Celebrities are important in influencing society. Since they are famous, they
command a significant following. Due to this, they can use their status to bring about changes
in society. Most people, especially young people look up to celebrities for guidance. It is
therefore important for celebrities to ensure that they engage in activities that bring about
positive impacts in society. There exists evidence to show that the effects that celebrities have
in a society are mainly positive in nature. For instance, they engage in humanitarian and
philanthropic works. These works have led to the improvement of the lives of many people.
Most celebrities also engage in virtuous actions which encourage people in society to be
virtuous. In addition, celebrities boost the economy and encourage people to adopt healthy
lifestyles. Celebrities impact society positively through boosting the economy, helping people
in need and motivating their followers to pursue healthy lifestyles.
Celebrities are special people in the society. It is because of their uniqueness that they
achieve great public attention (Bricheno and Thornton, 2007). In being unique, they inspire
people in society to believe in themselves. Most celebrities are people of integrity. Integrity is
a that is considered highly in any society. By upholding integrity, celebrities inspire a large
number of people in society to maintain honesty and integrity. In addition, the virtue of
integrity helps them to become good role models for young people (Read, 2011). Celebrities
are a ubiquitous feature in humanitarian and philanthropic works. They assist those who are
suffering by providing them with basic needs such as food and shelter. Through their
generosity, they encourage other people in society to be kind and contribute to a better
society (Marqusee, 2015). In addition, celebrities impact society positively through being role
models to young people. Most young people look up to celebrities to determine the directions
that they will take in life (Payne, Reynolds, Brown and Fleming, 2013).

CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETES 3
Celebrities impact society positively by providing a boost to the economy. The main
ways that they do this is through advertisements and product promotion (Turner, 2007). Since
they are famous, they attract a large number of potential customers which leads to an increase
in sales and revenue. The second way through which celebrities impact the economy is
through royal branding. Here, they use their fame to sell a product to people within their
social circles (Littler, 2017). This form of product promotion has been shown to be effective
in increasing sales and profits. In addition, the fame and publicity of celebrities tend to last
over a long time (Grindstaff and Murray, 2015). Therefore, of a celebrity is involved in
product promotion, the product is likely to remain viable for a long time. Lastly, brands that
are endorsed by celebrities tend to sell more (Sarpy, 2013). Therefore, a celebrity is
influential when it comes to the economic dynamics of a country/ society.
Celebrities play a great role in promoting cultural and education awareness.
Celebrities are in the realm of popular culture. Since most of them adopt positive cultures,
they create a good influence on people in society (Brown and Fraser, 2014). The great fame
that is associated with celebrities could help people become more culturally aware. It is also
important to note that the culture that is employed by a celebrity will command great
following in society. The good thing is that most celebrities endeavor to adopt positive
cultures, virtues, and values. Therefore, the culture of most celebrities is reflected in the
social values that are regarded highly in society. Celebrities may use their fame to ensure that
they advocate for good culture in society (Khatri, 2016). For instance, a celebrity may decide
to fight for equality. He/ she may play a great role in educating society on the importance of
embracing the right for all people to be treated equally.
Celebrities are very influential when it comes to the promotion of healthy lifestyles.
They lead by example through engaging in dietary and lifestyle practices that promote good
health (Doyle, 2016). Most young people follow celebrities and emulate these lifestyles.

CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETES 4
Celebrities are also influential when it comes to cancer awareness. Cancer is considered a
plague that has taken over the current generation. Celebrities get tested and also encourage
other people in society to be screened for cancer (Cram, Fendrick, Inadomi, Cowen,
Carpenter and Vijan, 2013). Screening helps identify cancer when it is still at an early stage.
At an early stage, cancer can be effectively managed. Most celebrities do exercise regularly
to maintain physical fitness. The regular exercising motivates people, especially the young
generation to exercise. Nutritional education is paramount in the achievement of optimal
health (Winge, 2008). Although most celebrities are not experts in nutrition and dietetics,
they play an important role in nutrition education. For instance, they may educate mothers on
how to ensure that their children achieved a balanced diet.
There are people who argue that celebrities may have a negative impact on society
morals. An example is the unfortunate acts of some musicians raping minors (Zhou and
Whitla, 2013). It is imperative to note that, that such acts are not only unacceptable but also
have detrimental physical, mental and emotional effects on the minors affected. There are
significant cases of celebrities being implicated in sexual assault. Such cases are a regrettable
eventuality since they impact negatively on the morals of the young people in society. It is
important for all celebrities to act in a manner that is consistent with the provisions of social
norms and the laws of a nation. It is then and only then that they can contribute positively to
society. Otherwise, they may mess the whole society.
While it is true that there are some celebrities who engage in such negative behaviors
as sexual assaults, it is important to note that these are very few. In fact, the number of
celebrities who engage in such barbaric behavior could be referred to statistically as outliers.
Majority of celebrities are always busy enhancing positive moral values in the society. As
seen in the previous sections, they engage in humanitarian affairs, they encourage people to
eat well and also encourage people to be mindful of their health. It is important for

CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETES 5
governments to ensure that any person, whether a celebrity or not, who engages in cases of
sexual assault faces the full force of the law. In fact, the judgment of celebrities should be
harsher because they influence a large number of people in a society in the wrong direction
when they engage in such practices. Nevertheless, it is important to ensure that the due
process is followed and that the court convicts a person of being guilty before making any
judgment.
Another way through which celebrities may influence society in a negative way is if
they engage themselves in drug abuse. In contemporary society, abuse of drugs is considered
as one of the factors that have contributed to moral decay. Abusing drugs lead to addiction.
An addicted person may find it very hard to leave the habit of using drugs. In addition, to
being addictive drugs may negatively affect the reasoning and judgment of an individual
which may make them engage in behaviors that are not morally upright. When celebrities
engage in drug abuse, they influence the young people towards abusing these drugs (Lathan,
2009). The results are just but catastrophic. It is sad to note that there is a significant number
of celebrities who abuse drugs. The condition is so worse that some even praise drugs
publicly. The most commonly abused drugs are alcohol, tobacco, cocaine, and marijuana.
It is imperative to understand that although there are celebrities who may be engaged
in drug abuse, their number is comparable to a drop in the ocean. Therefore, the impact of
such celebrities is not as greatly felt like those who have positive impacts on society. Most
celebrities encourage young people not to abuse drugs. In facts, a significant proportion of
celebrities support efforts to help young people overcome addiction. In addition to this, a
great number of celebrities who may be abusing drugs do so in private so that their actions do
not influence society in a negative way. While it is not right to abuse drugs whether in public
or private, failing to expose their negative addiction behavior plays an important role in
ensuring that they do not influence the society in a negative way.

CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETES 6
In conclusion, celebrities have a positive impact on society. Celebrities achieve
positive impacts through boosting the economy, engaging in humanitarian services and
encouraging their followers to adopt healthy lifestyle practices. Celebrities may boost the
economy through such practices as advertisements and product promotion. This has been
shown to increase the number of sales and revenue. A great number of celebrities is also
known to engage in humanitarian services. They provide the poor and the suffering with
basic needs such as food, clothing, and shelter. Such activities encourage their followers to be
generous and contribute to helping the needy. Most celebrities also practice healthy dietary
and lifestyle practices. These practices include but are not limited to taking balanced diets
and engaging in regular physical activity. These practices motivate their followers to lead
healthy lifestyles. In addition, celebrities may also teach their followers on some aspects of a
healthy and balanced diet.

CELEBRITIES HAVE A POSITIVE IMPACT ON OUR SOCIETES 7
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