Analysis of Operations and Project Management for Cello Electronics

This report provides a comprehensive analysis of operations and project management principles, focusing on their application within Cello Electronics, a UK-based TV manufacturing firm. It begins with an introduction to operations and project management, emphasizing their importance in enhancing efficiency. The report then reviews the implementation of operations management principles, including reality, organization, fundamentals, accountability, change, and managing passion. It explores the application of Six Sigma and Lean principles, discussing their benefits and potential drawbacks. A continuous improvement plan for Cello Electronics is presented, addressing marketing and after-sales service improvements. The report assesses the effectiveness of this plan and proposes strategies for enhancing communication and product promotion. Furthermore, it delves into the rationale behind project methodologies, tools, and leadership, followed by a critical analysis of the Product Life Cycle (PLC) and its application in differentiating between large and small-scale projects. The report concludes with a summary of findings and recommendations.

Operations and Project
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Review of the implementation of operations management principles..................................1
M1 Implementation of operations management in terms of Six Sigma and Lean principles.....2
TASK 2............................................................................................................................................3
P2 Continuous improvement plan based on the review of operations management principles..3
M2 Effectiveness of a continuous improvement plan.................................................................5
TASK 3............................................................................................................................................5
P3 Business case, project plan, work breakdown structure.......................................................5
M3 Rationale for the project methodologies, tools and leadership.............................................9
TASK 4............................................................................................................................................9
P4 Review the effectiveness of the PLC using appropriate theories, concepts and models.......9
M4 Critical analysis of using appropriate theories, concepts and models in the PLC for
differentiating between large and small-scale projects.............................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Operations management refers to the field of management which is concerned with the
production process and designing of business operations for producing quality based products
and services. Project management refers to the managing and controlling the activities of project
and the employees within a assigned business project. These both plays a essential part in
increasing the efficiency of employees and business operations. The taken organisation in this
report is Cello electronics which is a UK based TV manufacturing firm. This report will review
the implementation of operations management in terms of Six Sigma methodology and Lean
principles. Also this report will cover the analysis of effectiveness of continuous improvement
plan using appropriate theories. Further, analysis of rationale for project
methodologies, tools and leadership will be discussed. In the end, critical analysis of
using appropriate theories, concepts and models in the PLC for differentiating between large and
small-scale projects will be done in this report.
TASK 1
P1 Review of the implementation of operations management principles
Operations is the process of conducting various tasks in an organization. Operations
management refers to the managing and controlling these operations for enhancing their
productivity and efficiency. The operations covers management from production until the
delivery. In this various situations are included such as planning, organizing and investigating. It
is also used for enhancing the efficiency of the employees. There are various principles of
operations management which will be discussed below:
Principles of Operations Management
Reality: It is the first principle of operations management and is focused on the problems
instead of techniques. There is no universal solution for any problem or issue. So, the taken firm
Cello electronics also needs to focus on the problems and issues which needs to be resolved in
earliest manner. Every problem is treated different not the same, so the cited firm needs to focus
the problems instead of focusing on the technique which can be used for handling the problem
(Artto, Ahola and Vartiainen, 2016).
Organization: The operations and functions of an organisation are inter connected and
interdependent. The manager is responsible for handling these operations effectively. When
performance and efficiency of one operations reduce, then it also impact the other departments.
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Cello electronics should ensure that their operations are managed effectively so that integration
can take place among them. Through this integration, the performance and efficiency of the
organisation will increase at fast speed.
Fundamentals: This principle states that by following the basic fundamentals of
business, a firm can gain 80% of the success and remaining 20% depends upon the innovations
and leadership. The taken firm Cello electronics is going to launch a new 58 inches LED TV and
also the firm need investment for launching the TVs. Cello electronics needs to follow the basic
and fundamentals rules of business for performing with the required efficiency.
Accountability: This principle states that the managers and leaders needs to stay
accountable to the higher authorities and management of the firm. They needs to ensure that the
tasks are running accordingly to the determined objectives and aims. The managers of taken firm
Cello electronics also needs to ensure that their tasks are aligned with the objectives. They needs
to promote their products through different social media channels for enhancing the growth of
the product in market.
Change: The is also a essential aspect for an organisation to get the success and growth
in the market. operations management is not static in nature and changes according to the trends.
This dynamic nature is helpful in adapting to the new technology and changes which are going in
the market and in customers (Bryde, Broquetas and Volm, 2013). The taken firm Cello
electronics also needs to determine such changes in technology and in customer's behaviour. The
firm can take feedbacks from the customers so that the firm can determine whether the product
will meet the expectations of the customers or not.
Managing Passion: The manager are responsible for motivating the employees and
encourage them to improve their working efficiency and passion for performing better. The
managers of the Cello electronics also needs to provide motivation to their employees for
enhancing their morale. Through this increased morale, the firm can attract huge number of
customers towards the new product as the employees are working very hard for the success of
the new TV. Through this, the firm and its new TV can sustain for a long period of time in the
market.
M1 Implementation of operations management in terms of Six Sigma and Lean principles
Lean production: This approach is used for eliminating the extra waste without effecting
the quality. This approach can be used in every process such as design, production and
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distribution. Through this approach, managers of Cello electronics can decrease their cost in
producing the TVs. Principles of lean production are discussed below: Elimination of waste: According to this principle, waste can be minimised by properly
utilising the resources. The Manager of Cello electronics can use the lean production for
eliminating the excess wastage for increasing the profitability. Kaizen: This principle state that the aspects which are not adding the value to the product
must be eliminated. The manager of Cello electronics can improve the software of TV as
improvements in feature which will be proved beneficial for the firm in increasing the
sales. Just in time production: This principle states that the managers of Cello electronics
needs to focus on task working for customer satisfaction.
Negative affect of implementing the lean production
 This process is time and cost consuming in case when extra resources are required for
performing the business operations. Also this process is complex and difficult in implementation due to which project
managers can face issues in implementing the lean production.
Six sigma: It is an operation management principle which is used for determining the
defects and errors in the products (Floricel and et. al., 2014). The managers of Cello electronics
can use this for identifying the flaws of their newly developed product for increasing the sales.
Through this approach, the sales and profit of the firm will increase due to elimination of errors
and defect in the TV. Basic principles of six sigma are discussed below: Customer focus: This principle states that the manager of Cello electronics needs to
modify their TV according to the requirements of customers. If not done so, then
customers may not buy this product. Identification of cause of problem: For improving the quality of their TV, Cello
electronics needs to determine the root problems of the TV by communicating with their
workers.
Negative affect of implementing Six sigma
 Training cost of the company will increase as the employees needs training in order to
detect the errors and flaws.
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 Another negative impact is that the whole system must be changed in case the errors and
flaws are high in number which will reduce the profit ratio of the company.
TASK 2
P2 Continuous improvement plan based on the review of operations management principles
Continuous improvement is very important for organisations for getting an upper
competitive edge in the market and also to achieve sustainable performance of business. By
using above discussed operations management techniques, Cello electronics can eliminate the
wastage in their and unessential features from the product. The continuous improvement plan for
the Cello electronics is given below:
CONTINOUS IMPROVEMENT PLAN
Source Anticipated
Outcome
Recent
Performance
level
Improvement in
strategies
Time period
Marketing Cello electronics
is lacking in
marketing of their
new product
because of which
less numbers of
customer are
found attracted
towards the TV.
Due to this the
consumers are not
aware of the
newly launched
TV of firm.
The performance
and productivity
of the company in
present condition
is not well. The
firm is not
properly
marketing the
product due to
which the sales
are not
increasing.
For increasing the
sales and profit,
firm needs to
modify their
existing
marketing
strategies. The
firm can use
social media,
website, online
posting etc. for
promoting the
product to a large
scale of
customers.
Through this, the
firm can increase
3 months
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their sales and
profit easily.
After Sale
Services
The company is
also lacking in
taking the
feedbacks of their
customers. This
results in reduced
faith towards the
brand and its
products.
Currently, the
firm Cello
electronics is not
taking feedbacks
from customers
after they
purchase the TV.
This leads to
dissatisfaction
among the
customers due to
which the sales of
the product is
reducing.
For increasing the
performance of
the product, Cello
electronics need
to take feedbacks
from their
customers
regarding the
purchased
products. This
results in
customer
satisfaction and
the product can
also gain
sustainability in
the market.
6 months
The firm Cello electronics is lacking in marketing and after sales services due to which
the profit and sales of the firm are decreasing slowly. The firm needs to modify their marketing
strategies and also needs to take feedback from the customers for enhancing the customer
satisfaction among them. Through these two improvements, firm can achieve high growth and
sustainability in the market.
M2 Effectiveness of a continuous improvement plan
Effectiveness of continuous improvement is that it assist the managers of Cello
electronics in evaluating the performance of their projects in effective manner (Gilbert and et. al.,
2015). Through this plan, the firm can determine the loopholes in achieving the success in
project. The improvements can be done in the quality and sales of the newly developed TV.
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Through this plan, the firm can increase their sales and profit which will enhance the revenue
also. Two more strategies are also discussed below for reducing the loopholes and gaps:
Ensure proper communication channel: This strategy is helpful for Cello electronics in
resolving the issues and complaints of their customers. With effective communication channel,
firm can communicate with their customers in an effective manner for resolving their issues.
Through this, the firm can determine the customer's views for the purchased product. The loyalty
and faith of customers can be achieved by the firm with effective communication in resolving
their issues.
Proper promotion of product: The firm Cello electronics need to ensure that the firm is
promoting their products through proper marketing channels. Through this, the firm can market
their products in-front of potential customers. The firm is facing issues in promoting their
products properly. The firm needs to use different channels such as online platforms, social
media platforms etc. for marketing their product. Through this, a large number of customers can
get attracted towards the product of the firm.
TASK 3
P3 Business case, project plan, work breakdown structure.
Cello electronics is a UK based TV manufacturer who wants to launch a 58 inches TV in
the market. The firm needs to do research before introducing this product in the market. The
needs and preferences of the customers as well as of market must be identified properly which
can be done only using the market research. Through this, the Cello electronics can determine
the success rate of the TV in the market. Below discussed is a strategy for Cello electronics to
produce upto mark product.
Project Life Cycle Stages
A project life cycle consists of four stages that must be taken into consideration by the
manager of Cello Electronics while forwarding to achieve desired goals and objectives. It
provides a structure that contains activities which are necessary to execute project in more
effective and efficient way. Cello Electronics is undertaking a project of launching 58 inches TV
in the market.
 This is the first stage in which the desired objectives in the context of given project are
communicated to all the staff members so that motivational atmosphere could be
maintained at workplace. Along with this, forthcoming problems and issues are also
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forecasted to make their employees to deal with them in more effective and efficient way.
For example, launching a new product by Cello Electronics requires an efforts of
employees to give maximum contribution. For this, the manager need to restrict
employees not in indulge in any miscellaneous activities that cannot contribute single
effort towards achievement of organisation goals and objectives.
 Project planning: In the second stage of PLC, the manager is required to frame an
effective plans and strategies after overviewing the available resources, cost and time. In
the context of Cello Electronics, the manager needs to make a suitable plan to motivate
their employees such as extra monetary payment for additional working hours so that
project activities could be continued without any interruptions.
 Project execution: Under this stage, implementation of pre-determined plans and
strategies are done according to the guidance and direction provided by the management
of an organisation. In the context of Cello Electronics, implementation of training
programs to their staff along with additional payments or extra working hours so that the
given project can be executed in desired way.
 Project closure: In this last stage, all the executed activities came to an end and
overview the actual results achieved by comparing with desired result. In the context of
Cello Electronics, the manager analyse the benefits received by company after launching
58 inches TV and ensure whether to continue to manufacture such products or should
stop due to unexpected loss.
Project plan
It is a document in which execution of the activities is mentioned. Through this plan,
Cello electronics can define their aims and objectives for introducing the TV.
Aim: Aim of project is “To launch a new 58 inches television in market”. Case study on
Cello electronics.
Objective: To increase the revenue of the firm by 20% in next 6 months.
Scope: The scope of this product is very wide in nature as it will fulfil the demand of
Urban people in UK as these people prefers high living standard. Cello electronics can gain more
profit and sales through this product.
Quality: Excellent quality of hardware and software is used in the production of the TV.
Thus the quality of the produced TV will also be excellent in terms of features and durability.
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Communication: The firm needs to ensure that employees must communicate with each
other properly for the success of the product in the market (Lam and Lai, 2015). Firm also needs
to communicate with customers through social media and website for taking their opinions and
feedbacks.
Time: Time estimated for the success of this project is 6 months.
Business case
This is a document in which various aspects are provided which are needed for the new
TV. It includes staffing, operations and other details which are required for the succession. The
taken firm Cello electronics is launching their large screens TV of 58 inches. The firm is
targetting Urban people as these people prefers large screens TV.
Gantt chart: In this chart, daily activities of the project is represented along with the
taken time (Schwalbe, 2015).
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Work break down structure: Through this structure, the project is broken down in small
segments which can be executed in less time with less efforts.
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M3 Rationale for the project methodologies, tools and leadership
Secondary data sources are used for this project in order to collect the information. The
information was mainly collected using the internet, books and journals etc. Situational
leadership is taken in this project due to having complexities in structure and the managers also
not capable of telling every aspect to their workers so some power is also given to them. The
managers has provided tools such as software and electronic devices which can be used to
execute the project in effective manner.
TASK 4
P4 Review the effectiveness of the PLC using appropriate theories, concepts and models.
For the success of the newly launched TV in the market, Cello electronics must use
various tools and methods. There are various activities which are helpful in launching a new
product i.e. marketing, needs of consumers, innovative methods etc. The performance of the
product can increase through the use of Project Life cycle, WBS and Gantt Chart. Through these
techniques, managers of Cello electronics can better understand the process for launching the
new TV in the market. Also there are several other models which can define the effectiveness of
PLC in this project.
Waterfall Model: This model is used for big or large projects. This model is part of
Project Life Cycle in which the stages are interconnected with each other (Leach, 2014). The
output from one stage is the input for next stage so, for clearing other stage, previous stage needs
to be executed. This model is helpful for the managers of the Cello electronics for executing the
different stages of launching the new TV. The 6 stages of this model are discussed below: Requirement: It is the first stage in which various requirements and needs of the new
product is considered by the management of firm. The considered requirements are
understanding the design, functioning and purpose of products. The input and output for
final product are studied and marked. The Cello electronics can determine the
requirements such as design, functioning and purpose of the new TV through this stage.
These requirements are considered by the management when developing the product. Product Design: The output from first stage act as a input for this stage. After
determining the requirements, design of the product is finalised. The design process assist
the managers in determining the hardware and architecture of the product. All the
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