Project Management Plan: New Product Line Launch - Central Park Hotel

This report presents a comprehensive project management plan for Central Park Hotel's new product line launch, focusing on smart rooms equipped with advanced digital features. It details the project's scope, emphasizing enhanced competitiveness through digital innovation. The report includes a stakeholder analysis, identifying key players like investors, government, and project managers and their roles in the project's success. A work breakdown structure (WBS) divides the project into manageable tasks with timelines, while cost estimations and resource allocation are outlined. A Gantt chart visualizes the project schedule, and a risk assessment identifies potential challenges and mitigation strategies. The plan aims to ensure the project's timely and effective execution, aligning with the hotel's strategic goals and enhancing customer experience through technological advancements. Desklib offers similar project management resources and solved assignments for students.

Project Management
Plan
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description and scope based on your project........................................................................3
Stakeholder analysis...............................................................................................................4
Work Breakdown Structure (WBS)........................................................................................4
Costs or resources use............................................................................................................5
Project Schedule / Gantt Chart...............................................................................................5
A Risk Assessment.................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Proper management of project activities requires planning, application of methods, skills,
processes, knowledge, and experience to accomplish the specific project goals or objectives in a
well-defined and effective manner. The main purpose of project management is to identify risks
and problems that impact overall project outcomes (Damij and Damij, 2021). In this, it is
essential to plan, organize and control all project activities in a manageable way. With the help of
creating a proper development process, proper management and administration of all project
activities with the help of formal structure can be done. It helps in assuring successful project
outcomes. The present report is conducted on Central Park Hotel which is operating its services
in the provinces of London, United Kingdom. The hotel offers a wide range of products and
services to consumers with all modern amenities like a gym, swimming pool, 24-hour room
service, Spa extra. It has been identified that there is aggressive competition in the hospitality
industrial sector which leads managers to launch a new product to enhance competitiveness in
the industry and grab the attention of a wide range of consumers. In this report, the discussion
has been conducted on the launch of a new product line by the hotel with work breakdown
structure, stakeholder analysis, risk assessment, and consideration of resources.
MAIN BODY
Description and scope based on your project
There is significantly high competition in the hospitality industrial sector in which
numbers of organizations are offering new products and services to consumers to satisfy their
needs and demand. Due to a significantly very competitive environment during the management
team, one of the managers of Central Park Hotel suggested that it is essential for a company to
launch a new product to attract a large base of consumer segment and diversify the product
portfolio to enhance the overall competitiveness of hotel in industry. A new product development
manager comes up with an idea to develop smart rooms in a hotel that are inclusive of voice
search and voice control systems, mobile check-in services, smart room keys, and other digital
facilities. With the help of this new product a smart room hotel aim towards maximizing the
interest of a large base of consumers from every segment whether they are from business or
youngsters.
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The present project is having a wide range of scope, as with the help of smart rooms
Central Park Hotel can enhance its competitiveness in the industry and can serve a maximum
number of customers. It has been identified that the present project is mainly inclusive of the
development of a new product of hotel which is a smart room in which country was our being
provided with many smart facilities such as smart room keys, cloud services, Wi-fi
infrastructure, mobile check-in services, voice search, and voice control system and more
(Harold, 2021). This is being done to offer a modern experience to consumers. In this project
development manager oversees the trend of digitalization in the hospitality industrial sector in
which with the help of taking advantage of digital opportunities hotels can provide this new
product to consumers and can attract them more effectively.
Stakeholder analysis
For an organization or a project, stakeholders play an essential role as the most important
group of individuals who have the direct and indirect impact on the decisions undertaken by the
company. In terms of the present report, some of the key stakeholders are inclusive of managers,
developing team extra. Along with this, other stakeholders were directly and indirectly affected
by the actions of the organization. To conduct the present project effective stakeholder analysis
is being done in which information associated with every stakeholder is being included in
addition to their impact upon working:
Stakeholder Impact on the
project
Role of the
stakeholders
How the
project can be
blocked
Management of
the stakeholder
Investors This group of
stakeholders is
highly affected
by the
objectives and
decisions
associated with
the project.
Investors play an
essential role in a
project in terms
of its present
project of
developing smart
roles. Investors
will play a major
The project can
be blocked if it
fails to have
financial help
from investors.
To develop
strong
relationships
with investors it
is important for
management to
conduct a
regular
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role in providing
financial
assistance and
other
recommendation.
discussion with
this group of
stakeholders
associated with
the funding and
other objectives
to have a clear
and transparent
execution of
project
activities.
Government The government
has a high
impact on the
project
objectives and
they have also a
high influence
upon the
activities of the
project.
The main role of
government. In
terms of the
present project
that they provide
permission to
conduct project
activities under a
proper legal
framework.
The project can
be blocked if
there is any
delay or denying
of permission to
conduct the
development of
smart rooms
which can
further towards
affecting overall
project goals.
It is essential to
share all the
essential and
relevant
information with
government
authorities and
institutions via
email or any
other medium to
stay aligned
with the
government in
the process of
conducting the
project.
Project manager Project The main role of The project can The organization
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managers have a
high impact on
the project as
they are
associated with
this project in
terms of
conducting
project planning
and execution.
the project
manager. In
terms of the
present project,
the project
manager is
managing staff
and working on a
project in a well-
defined and
effective
manner, and
developing
strong
communication
among team
members.
be blocked if the
project manager
does not execute
systematic and
qualitative
activities to
handle work
effectively.
needs to have
the best form of
communication
that allows the
project manager
to develop
strong
communication
with team
members.
Taxi travel
service
They have a low
influence and
impact on the
project.
The role that has
been played by
this group of
stakeholders is to
provide safe and
hygienic travel
to consumers
who have made a
booking with a
hotel.
The project can
be blocked if
this group of
consumers fails
to provide safe
and hygienic
travel facilities
to consumers.
In this, it is
essential to
share
information over
email and
another
communication
source to this
group of
consumers to
make sure that
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consumers do
not get affected
in their travel
journey.
Thus, according to the above-mentioned analysis of stakeholders group which have a high
impact on the project. It has been identified that stakeholders like investors, government, project
manager plays important role in executing project activities and a well-defined and effective
manner. The project manager needs to make sure that these groups of stakeholders are being
engaged in the decision-making process and proper information is being provided to them
associated with to project to make sure that the project does not face any challenges in the future.
In this, it is essential for management to stay aligned with this group of stakeholders to conduct
project activities effectively.
Work Breakdown Structure (WBS)
Work breakdown structure is defined as a project management system that helps in
dividing complex work objectives into smaller and manageable sections. This helps in
accomplishing the project objective is in an easy and manageable manner without facing any
complexities. In this project, tasks is being allocated to the team according to their abilities as
well as capabilities which helps in fulfilling project goals and objectives effectively (Miao,
Humphrey, and Qian 2021). In addition to this, it has been identified that a work breakdown
structure is a chart that is inclusive of the work component of the project that represents and is
elaborated effectively. Furthermore, it has seen underlined that breakdown structure plays an
important role and keeps project managers to activities divided among the project team. To fulfill
the present project activities mentioned below work breakdown structure is being given:
Work Breakdown Table
Task name Duration Start Finish
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Smart room project 40 days 1/05/2021 25/06/2021
Initiation 5 days 1/05/2021 7/05/2021
Feedbacks 2 days 1/05/2021 2/05/2021
Surveys 2 days 3/05/2021 6/05/2021
Analysis of Requirement 1 day 7/05/2021 7/05/2021
Milestone 0 days 7/05/2021 7/05/2021
Planning 8 days 8/05/2021 17/05/2021
Budget analysis 3 days 8/05/2021 10/05/2021
Equipment and Resources 3 days 13/05/2021 15/05/2021
Staff involvement 2 days 16/05/2021 17/05/2021
Milestone 0 days 17/05/2021 17/05/2021
Design and execution 23 days 20/05/2021 19/06/2021
Flooring and ceiling 3 days 20/05/2021 22/05/2021
Furniture 8 days 23/05/2021 3/06/019
Painting in rooms 5 days 4/06/2021 10/06/2021
Electricity 5 days 11/06/2021 17/06/2021
New digital tools and equipment’s 2 days 18/06/2021 19/06/2021
Milestone 0 days 19/06/2021 19/06/2021
Testing 3 days 20/06/2021 24/06/2021
Testing of risks 1 day 20/06/2021 20/06/2021
Testing of equipment 2 days 21/06/2021 24/06/2021
Milestone 0 days 24/06/2021 24/06/2021
Opening 1 day 25/06/2021 25/06/2021
Open 1 day 25/06/2021 25/06/2021
Costs or resources use
The project information of the present project covers the fund requirement which is
subjected to being spent on the development of new rooms. In this, the overall estimated budget
for the development of the new product is £90,000. With these, these expenses are also inclusive
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of advertisement and campaigning activities which will be undertaken to attract consumers.
Furthermore, it has been underlined that an adequate budget is being prepared while gathering
funds from financial institutions and other sources are also secured to overcome any issues
related to finance in the future.
Timescale
To fulfill the project effectively it is essential to have an estimated time frame and structure
to ensure that all the project activities get accomplished in time effective manner (Nugroho and
Latife, 2021). It is essential for the project manager of a project to develop a proper time scale to
provide effective results on time. With the help of developing timescales, all the project activities
can be accomplished as proper schedule in this proper planning of every task module can be
turned with the help of systematic time frame:
Timescales
Activity performed Starting date Ending date Total days
Project initiation 1/05/2021 7/05/2021 5
Planning 8/05/2021 17/05/2021 8
Designing 20/05/2021 31/05/2021 10
Development 3/06/2021 19/06/2021 13
Testing of the implements 20/06/2021 24/06/2021 3
Closing 25/06/2021 25/06/2021 1
Total= 40 days
Project Schedule / Gantt Chart
Gantt chart is a project management tool that helps in assisting in project planning
scheduling of project in a well-defined and effective manner. For a project Gantt chart plays an
important role as it helps in evaluating the time of project activities and helps in planning
projects inefficiently.
A Risk Assessment
Risk analysis is defined as a tool that is mainly managed by documenting risk at the time
of working on a project. It has been identified that a risk register directly helps a project manager
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to handle all the risks which will be emerging in a well-defined and effective manner.
Furthermore, it has been underlined that the risk register provides guidance to manage risk and
mitigate risks in a well-defined and effective manner (Purwanti and Latief, 2021). In terms with
the present projects, the risk management process helps in reducing the impact of risk for overall
project goals with the help of this errors can be identified effectively, and further with the help of
risks assessment they can be overcome. Mentioned below risk analysis of the present project of
developing smart rooms are been given:
Risk Risk Level(L/M/H) Likelihood of events Mitigation strategy
Time scale of project:
In this span of time is
assessed by top
management with a
plan to develop smart
rooms.
High In this, certainty is
there.
Organizations can
plan far-reaching
project courses of
tasks designs so
activities can be done
possibly on schedule.
The dependable
individual is the
manager.
Unrealistic
estimation of cost:
Inside this, the cost is
being over consumed
in over costs.
Low This is mainly
doubtful
To overcome these
risks the board can
include this in their
preparation or at the
hour of alteration
which are done
according to the
prerequisite or
requests. In this
management is a
responsible person.
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Technical Risk:
In this risks issues and
issues exists as tools
and techniques.
Medium Likely possible These risks can be
decreased by
orchestrating the
devices and supplies
ahead of time or in
additional stock. The
capable individual is
the management staff.
Availability of
project team:
Risks related to this
are identified with
leaves that can be
embraced by workers.
Medium Might be possible To defeat this no long
leaves ought to be
apportioned. The
mindful individual is
management.
Resources risk:
Chances relating to
this are exposed to the
non-accessibility of
assets.
Medium Might be possible. To manage such risks
top management is
required to evaluate
different sources of
resource allocation. In
this dependable
individual are project
investors.
According to the above-mentioned risk analysis, it has been identified that the major risk that can
affect project objective is the duration of time, technical risk, availability of project team, and
resource. In this, organization management needs to make sure that the project timeline plan is
being revised in an effective manner and arrangement of tools and techniques is being done in
advance. To avoid risk with the help of mitigating risk with the help of identifying risk help of
risk analysis identification of hazards that can impact upon project objectives can be done
effectively. This will further lead hotels to undertake effective strategies to overcome risks an
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effectively to fulfill project goes and serve consumers while assuring maximum competitiveness
in the industry.
CONCLUSION
Thus according to the above-mentioned report, it has been concluded that to accomplish
project objectives analysis there is several challenges and risk that can affect project outcomes.
This report identifies that with the help of identifying risk at the initial stages and with the help
of work breakdown structure project objectives can be carried out smoothly within a set time
frame. Launching a new product to overcome competition in the industrial sector can be
successfully achieved with the help of managing projects, with the help of taking advantage of
various aspects such as stakeholders analysis, proper utilization of resources, and identification
of risk. This will successfully help to overcome cutthroat competition in the industry and
accomplish project objectives and goals while ensuring greater success and outcome.
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REFERENCES
Books and Journals
Dame, N. and Damij, T., 2021. An Approach to Optimizing Kanban Board Workflow and
Shortening the Project Management Plan. IEEE Transactions on Engineering
Management.
Harold, K., 2021. Project management: case studies. John Wiley & Sons, Inc.
Hogarth, M., 2021. Project Manager Personal Improvement Plan.
Miao, C., Humphrey, R.H. and Qian, S., 2021. Emotional intelligence and job performance in the
hospitality industry: a meta-analytic review. International Journal of Contemporary
Hospitality Management.
Nugroho, D.B. and Latife, Y., 2021, April. Development of Work Breakdown Structure (WBS)
for Safety Planning on Tunneling Work Projects Based on Risk. In Journal of Physics:
Conference Series (Vol. 1858, No. 1, p. 012076). IOP Publishing.
Palombarini, J.A. and Martínez, E.C., 2021. End-to-end on-line rescheduling from Gantt chart
images using deep reinforcement learning. International Journal of Production
Research, pp.1-30.
Purwanti, A.D. and Latief, Y., 2021, March. Analysis of safety cost structure for mechanical
work in rental apartements projects in special capital district of Jakarta based on Work
Breakdown Structure (WBS). In IOP Conference Series: Materials Science and
Engineering (Vol. 1098, No. 2, p. 022045). IOP Publishing.
Utama, W.A. and Latief, Y., 2021, March. Analysis cost of safety on project irrigation/channel
base on WBS (Work Breakdown Structure). In IOP Conference Series: Materials
Science and Engineering (Vol. 1098, No. 2, p. 022027). IOP Publishing.
Wolff, C., Mikhieieva, O. and Nuseibah, A., 2021. Competences and the digital transformation.
In Project Management and Engineering Research (pp. 221-234). Springer, Cham.
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