BZ103 Marketing: Strategic Marketing Report for Centralian College

This report analyzes the marketing strategies of Centralian College, focusing on how the college can improve its position in the market. The report begins by suggesting that the college develop new programs and courses to cater to diverse student interests and abilities, and how this could improve the college's ability to retain the students. The report then emphasizes the importance of market penetration to increase the college's visibility and attract more students. It also stresses the importance of retaining current students over acquiring new ones, arguing that this is a more cost-effective approach. The report also suggests the use of the extended marketing mix (7Ps), including positioning, pricing, and physical environment, to differentiate the college from competitors. Finally, the report highlights the need for strategic steps to adapt to market changes and build the college's brand reputation. The report references Kotler and Armstrong's Principles of Marketing to support its arguments.

Running head: MARKETING OF CENTRALIAN COLLEGE
Marketing of Centralian College
Name of the student
Name of the University
Author note

1MARKETING OF CENTRALIAN COLLEGE
Answer 1)
The Centralian College should develop new college programs and courses that could
have helped it in growing the business. Diversified college programs would enable the
students to choose a course on the basis of their skill sets and abilities. The number of courses
being increased would help the students to choose from a wide range of courses and it can
help the students in the aspect of their self-realization (Kotler & Armstrong, 2013).The
students would get the opportunity to prove themselves in the event of choosing a suitable
program. A limited number of courses would restrain the choice of the student and more
number of college programs can help in the students in the aspect of realizing their potential.
Answer 2)
It was an important factor that the Centralian College penetrates the market that
would provide them with the opportunity to grow the business. For developing the business it
was important that the Centralian College was prepared for the changes in the external
environment that can help it to come into limelight. The market penetration would be
instrumental in creating sense of the excitement that can provide the staff with a sense of
pride. Market penetration will be able to help the Centralian College for drawing more
students into the college that can help in increasing the reputation of the college.
Answer 3)
According to me, retaining the current student base was more important as compared
to increasing the student hours as it can help in increasing the net value of the Centralian
College. Relative cost for the generation of revenue from that of the existing customer would
be lower as compared to the new customers. In the event of the students staying in the
organisation the college expenditure can be saved as more amount is required on replacing
the existing customers. It can be easier for the college to keep the existing customers as

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compared to finding the new customers. The existing students staying loyal to the institution
can be a matter of prestige for the Centralian College and it can improve performance of the
college.
Answer 4)
I think that the Centralian College could have made use of the extended marketing P’s
for achieving desired outcome. The Centralian College can make use of positioning that can
help it to distinguish its services from the competitors. It can offer specialized courses and
innovative programs that can help it to draw more students to the college. The fees of the
college should be decreased so that those who are from the middle class can enrol in the
college. The physical environment of the Centralian College should be improved as the
setting pertaining to education can help in improving the practice of teaching that can be of
benefit for the college.
Answer 5)
It was important for the Centralian College to develop the strategic steps that can help
it to expand in the market. The strategic steps can help the college to take steps on the basis
of the changes in the environment that can help it to create a prominent position in the
market. The assessing of the market can help the college in the arena of investment that can
help it to provide certain facilities which can help in improving the brand reputation of the
college. The strategic steps can help the college in gaining the respect of the people and the
staff of the college.

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References:
Kotler, P., & Armstrong, G. (2013). Principles of Marketing (16th Global Edition).