Comprehensive Business Strategy Report for Cesim Simulation

This report provides a comprehensive business strategy analysis for Cesim, an information company focused on developing decision-making skills. The report begins with an introduction to Cesim and its mission. It then delves into an external analysis using Porter's Five Forces, industry life cycle, and PESTLE analysis to understand the competitive landscape and macro-environmental factors. An internal analysis follows, incorporating VRIO, value chain, and SWOT analyses to assess Cesim's strengths, weaknesses, and core competencies. The report critically examines Cesim's R&D investments and offers recommendations for performance improvement. Finally, it includes a stakeholder report to evaluate their impact and concludes with a summary of findings and references.

Business strategy

Table of Contents
Introduction......................................................................................................................................3
Part 1 ...............................................................................................................................................4
Introduction of company ............................................................................................................4
External environment .................................................................................................................5
Internal analysis..........................................................................................................................8
Investment on R&D .................................................................................................................11
Recommendations to improve performance ............................................................................12
Part 2 .............................................................................................................................................13
Stakeholders report ...................................................................................................................13
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

Introduction
Each and every business has their own goals and require different strategies for
achievement of those goals to innovate their organization services and to develop their business
at a large scale and require maintaining effectiveness of their business. Company need to plan
about their working and improve their business according to requirement and effectiveness of
their organizations services that help them to engage large number of customers towards their
business. Business strategy help organizations to gain an competitive advantage and help them to
develop their business at a large scale. Help company to analyse their strength and weakness.
Report will prepare on Cesim business simulation. Company provide the latest technology that
help an individual to develop their skills and abilities and help to establish team work in an
organization. In this report we will develop external analysis for Cesim with use of Pestle, five
forces and industry analysis. Make a internal analysis to know their competitors and gain and
advantage with use of SWOT, value chain and VRIO analysis. Prepare critical analysis of
Investment on R&D. Prepare a report on stakeholder's analysis to know their effectiveness and
develop effective management of them in company.
Part 1
Introduction of company
Cesim is an information company which help students to develop decision making skills
and to improve their knowledge in development of business. Help students to develop their
business skills to take important decision. Help individual ton understand their capabilities to run
global business operations. They develop a competitive environment to upgrade an individual
towards their success. Help to develop problem solving skills in business trainees. Help to
develop technology effectiveness in an individual. Help to improve features in products of
business. Develop active learning for individual and students. Work well to learn and implement
their organizations growth.

External environment
Cesim use different technology to develop knowledge and decision making skills of an
individual and external analysis help them to upgrade and innovate their organizations working.
Porters five forces analysis
Five forces model help cesim to promote their organization at a global level and improve
effectiveness of their company.
Competitive rivalry
Company need to analyse competitor available in market. If there are large number of
competitors are available in market then it effects overall working of cesim at a large scale. It
reduces their growth rate product of competitors are not differentiated and it also reduces loyalty
of customers.
Threat of substitute products
When customers find same product which satisfy their wants(Johnson, 2016.) . Company
need to analyse their competitors prices in market and how it will affect their customers
preference. Customers are able to get substitute products more easily. Cesim have to face less
number of competitors in market due to their unique services.
Bargaining power of buyers
Need to analyse how much power buyers have on your services. Cesim need to their
buyers if there are less number of buyers in market for organizations services then it increases
power of buyers. If large number of substitute are available then it effects organizations success.
Buyers negotiate over low prices. Cesim have less bargaining power to their competitors due to
their quality services.
Threat of new entrants

Companies need to work on their technology and require large amount of capital to enter
inn market of Cesim. Company need to be effective and improve their organization overall
success and innovate their services to achieve goals and objectives of their company. If
customers loyalty reduces then it becomes easy for new entrants to enter in organizations market.
Bargaining power of suppliers
Company need to analyse availability of suppliers in market who provide them products
and services that are require for overall success of their organization. Company need to develop
new suppliers in market to reduce prices of raw materials.
Industry life cycle
Industry life cycle help Cesim to develop different stages that help in overall
development of organization and to innovate services according to organizations requirement.
Introduction stage
Company develop unique products and services to engage large number of customers
with their organizations products and services to improve effectiveness of their business and to
improve capabilities of their business(Sia, Soh and Weill, 2016.). Company need to make proper
research on their services to analyse their success in market. In this stage cesim need to develop
marketing of their product s and services for awareness of their organizations services.
Growth
Company need to develop their services that help them to gain an competitive advantage
and to develop a unique image for their products. In growth stage company need to develop
effective marketing strategy to develop their presence in market. Company wants to expand their
business at a large scale and to innovate their organizations services.
Maturity
When company enters in maturity stage in this stage company start earning their profits
with increase in sales. Marketing of company become strong and provide customers a unique
features that company offers to them.
Decline

When company is not able to cope up with the changes and were not able to innovate
their organization. Then it reduces sales of Cesim changes effects overall success of their
organization at an extreme level
Pestle analysis
Pestle help company to analyse environment where they are going to develop their
business services and works to improve their business.
Political factors
Company need to know government influence on their organizations services. Tax rates
by government of different economies that effects smooth working of Cesim in an new
economy(Peng, 2017.) . Political stability in nation help organizations to develop their business.
Company need to analyse environmental laws and trade restriction in an new economy.
Infrastructure development and education system also effects success of organization.
Economic factors
Cesim need to analyse economic growth rate of a nation to develop their business.
Interest rates by government in a new territory on their products & services. Income level of
customers help company to analyse abilities of their customers to buy their organizations
products and services. Purchasing power of their customers help them to develop their business
at a large scale. Economic factors have direct impact on smooth working of a company. Inflation
rate affect pricing policies of their product in a new economy. Unemployment rate in economy
affects overall working of Cesim in an economy.
Social factors
Cesim need to analyse customs values and morals of an individual in a new territory.
Need to analyse career attitudes of an individual in an new economy. Lifestyle attitude of people
need to be analysed to know their effectiveness. Cultural barriers that effects overall growth of
business to expand at a large scale. Company need to analyse their customers and prepare
products according to their wants to engage them effectively towards their company services.
Technological factors

Company need to make a proper research on their organizations working. Cesim need to
analyse availability of technology in a new market that help in working of their
organization(Rastogi and Trivedi, 2016.) . Company need to know their ability to develop new
products and services. Need to know the up gradations that they require for development of their
business. Availability of technology in new economy help company to save money for their
business.
Environmental factors
Cesim analyse environmental laws that are set by government in an new economy to
work effectively and according to requirement of business. Company need to know availability
of raw materials and environments effects on those raw materials. Change in climate and
environment also effects overall success of business and work towards effectiveness of
organization to innovate their services. Company need to perform some CSR activities to involve
with organizations sustainability.
Legal factors
Cesim need to know different laws in a territory where they are working. Analysis laws
help them to trade successfully in a new economy. Need to develop some legal policies
according to new territory where they are working. Labour laws in economy that help in
development of business.
Internal analysis
Company need to develop proper analysis of strength and weakness that effects overall
development of organizations business and help them to achieve their goals and objectives.
VRIO analysis
It help Cesim to develop a unique image in market and to achieve competitive advantage
for their organizations products and services.
Valuable
Company need to find valuable resources that help them to develop unique image in
market(Porter, 2008.) . Need to find resources or technology that increases overall value for their
products and services. Company need to develop different products at minimum price to engage

large number of customers towards their organizations products and services. It helps company
to analyse opportunity for their business success.
Rarity
Company need to develop product & services that their customers are not able to get a
substitute. That help them to increase demand for their goods. Rarity help to improve overall
effectiveness of organization.
Imitability
Cesim need to develop product that their competitors are not able to copy or imitate. That
help them to earn a competitive advantage in market. Cesim need to use resources that their
competitors not able to find or have a high cost to afford.
Organized
Company need to develop all working organized that help company to achieve their goals
and objectives effectively and on time. Company need to analyse their potential for their success
at a large scale. When company is able to make all resources organized then it helps them top
earn a competitive advantage.
Value chain analysis
Analysis help cesim to make all resources work together towards overall development of
business and to innovate effectiveness of their organization. Aim is to create value for their
organization to develop at a large scale.
Inbound logistics
Company need to take care about the inputs that they are using for development of final
product(Pringle and Huisman, 2011.). Company need to take care while developing their
products need to know about their suppliers, warehousing of their products is required for their
success. Control inventory for success of their business.
Operations
When company is able to get all materials that they require then they are able to use those
inputs to develop a final product. Operations help them to improve effectiveness of organization.

Outbound logistics
Company need to find an appropriate way to reach their customers. To provide services
to their customers they need to be effective while getting resources to improve and work towards
overall success of their business at a large scale. Company need to prepare a schedule for
effectiveness of their organization.
Marketing and sales
Cesim need to develop effective marketing for their products and services. Marketing
help them to attract large number of customers towards their organizations products and services.
Require advertising of their products help develop presence of business.
Service
Company need to take care about providing after sales service to their customers. Need to
solve problems of customers with product. It help company to satisfy customers and to develop
positive image.
SWOT analysis
Analysis help Cesim to develop a strategy for their business to innovate their
organization services and require improving effectiveness of their business.
Strength
Company need to analyse areas that help them in their success. Due to an effective brand
image of cesim help them to develop their business at an extreme level. Skilled employees help
them to increase overall profitability of their business and to engage large number of customers
with their organizations services(Phadermrod, Crowder and Wills, 2019.) . Technology that they
are using help them to establish. Effective business training that cesim are providing is one of
their biggest advantage for their overall success. Their ability to develop problem solving skills
help them to innovate new ways.
Weakness
Weakness shows the areas or departments in an organization that requires improvement.
Cesim is not able to develop an effective marketing skills or techniques to develop their

presence. Due to their more concentration on business skills development they are not able to
perform other activities of their business. They are not able to develop team based assignments.
Opportunities
Company need to opportunities to increase sales that help them to earn more profit for
development of their business at a large scale. Cesim need to take advantage of growing impact
on development of skills in an individual. Due to increase in concern to develop business and to
innovate organizations services.
Threats
Due to increase in competition that effects overall success of business. Due to
development in technology of competitors or use of effective resources that effects growth of
organizations business. Due to changes in consumer behaviour effect development of cesim.
Investment on R&D
Each and every company wants to become successful and to innovate their organizations
services. Development of design or to innovate new product and service all require research. It
makes all department work together to develop overall plan for a business. Cesim need to invest
on research to develop an effective technology to develop their organization(Gürel and Tat,
2017.) . That help their business to increase their overall profitability. Research make them
visible and innovative and to create a new product to develop their overall presence. It helps
company to develop new features in their products. Company requires developing their overall
skills to improve business abilities. Cesim is a company which students and business trainee to
develop their skills in business. For that they have invested on hiring effective employees who
have abilities to make other people understand their organization effectiveness. Research help
them to increase overall productivity of their business and make them able perform. Investment
help them to develop product differentiation as compare to their competitors. Help to know
advertising and marketing skills that they are required for development and to bring innovation
in their organizations services. Help to develop plans for marketing of their organizations
services. Need research to manage their global technology to develop knowledge of an
individual. Help to understand complexities that are arising in global business.

Recommendations to improve performance
After analysis of overall business advantage and disadvantages. Need to provide proper
recommendations to CEO that help in their overall development of business at an extreme level
that help them to bring overall innovation in organization.
Summarize strategy and share it with everyone
CEO need to develop an effective strategy that help in development of business. Strategy
help to expand company and develop skills of business(Vargas-Hernández and Garcia, 2019.) .
CEO need to share views and objectives that their company wants to achieve with their
employees and all other departments of business that help them to understand working of
company and work for development of business.
Establish clear objectives for business
Need to establish clear objectives for business that they want to achieve. Clear objectives
of their business to their employees that help to engage large number of customers. CEO need to
ensure that every department of organization work effectively towards their success.
Ensure every manager work effectively
CEO need to ensure that every manager in organization works towards development of
their business and ensure that they work towards achievement of goals and objectives. Manager
need ability to make all employees in organization to work towards a common goals with
effectiveness towards success of organization.
Get right people
CEO need to hire employees that have skills and abilities to develop company(Hernández
and Garcia, 2018.) . They are able to perform different activities for establishment of business.
Right employees in an organization help to achieve goals on time improve business effectiveness
and motivate towards success.
Monitor activities
Need to analyse each and every activity of business to ensure that they are working
towards achievement of organizations goals and objectives and make efficient use of all

available resources in organization. Monitoring activities help to get positive results for success
of business.
Marketing skills
Cesim need to develop their marketing skills that help them to grab new market and
opportunities. Marketing help company to develop overall presence for their business and require
to achieve goals on time.
Set goals and motivate staff
Company need to set goals that they want to achieve and motivate their employees to
achieve those goals and objectives of business to innovate their organizations services.
Motivation help to make employees work effectively towards success of organization.
Part 2
Stakeholders report
Stakeholders analysis
Stakeholders analysis means identifying all internal people who are important for
development of company(Esmaieli and Ahmadian, 2018.). Company need to communicate with
their stakeholders for success of their business.
Purpose of stakeholders analysis
To get help from key players
Stakeholders analysis help to get key players for development of business. That Cesim to
get knowledge to innovate their services or to get successful outcome. Company need to get
support of their stakeholders to increase profitability of their business.
Gain early alignment of all stakeholders on goals and plans
It help company to analyse important people that are required to achieve goals and
objectives of business to innovate their organization services. It help to ensure about
effectiveness of every individual to develop business.
Help address conflicts