CEX Project Report: Retail Industry Analysis and Recommendations

This project report provides a comprehensive analysis of CEX, a retail chain specializing in electronics and digital devices. The report begins with an introduction to CEX's business structure and then delves into secondary research on retail industry trends, including the growth of electronics retail. It analyzes CEX's internal strengths, weaknesses, opportunities, and threats through a SWOT analysis, and examines its value chain to understand how it creates a competitive advantage. The report also interprets the implications of the research, focusing on areas such as the CeXClinic repair service and the need for innovation and digital marketing. Finally, it offers several strategic recommendations for CEX, including expanding physical stores with digital brands, implementing visual search and same-day delivery, and utilizing pop-up shops. The report concludes by emphasizing the importance of adapting to changing market dynamics and leveraging innovative retail strategies to enhance CEX's competitiveness and profitability.

CEX PROJECT REPORT

TABLE OF CONTENT
INTRODUCTION......................................................................................................................2
MAIN BODY.............................................................................................................................3
Trends in retail (Secondary research).....................................................................................3
Analysis of organisation.........................................................................................................5
Interpretations.........................................................................................................................5
Recommendations..................................................................................................................5
CONCLUSION..........................................................................................................................7
REFRENCES.............................................................................................................................7

INTRODUCTION
The project report explains business structure of CEX company with primary analysis
and secondary analysis where there are various parameters analysed worked on which are
progressively worked on within retail industry. The CEX retail chain company deals in
buying and selling DVDs, video games and digital devices including mobiles phones and
laptops where there are various scenarios with innovation worked on. Report analyses
business structure paradigms with primary and secondary research determinants, along with
focus onto interpretations and various recommendations for generating stronger working
advancement which will generate stronger working parameters. Report will be explaining
interpretation with use of business models for generating higher profits and stronger goodwill
among consumers within wide range of competitive industry.
MAIN BODY
Trends in retail (Secondary research)
The retail industry trends are widely expanding on major parameters with high
innovation and determinants of higher creativity and stronger functional synergy where there
are various new brands and companies growing in electronics retail industry. CEX being
privately owned company trades with customers offering cash and vouchers for various
redemptions in CEX shop where customers receive wide range of products and services
within showrooms where some premium and new items are offered. CEX offers 2 years
warranty to customers on all products, services where they can also avail wide range of
functional innovation and advancement onto large paradigms. Secondary analysis will enable
to generate wider analysis of how company has been working onto major scenarios and for
gaining larger knowledge which will enable deeper analysis (Anabila, 2020).
Swot analysis (Internal factors analysis)
CEX company internal analysis can be understood as follows where there are various
parameters analysed developing within internal body frame of company:
 Strengths: CEX strengths within business can be understood with the fact that
company has large stores and retail chains within world where there are various

number of products, services for programming higher functional place among
consumers. Large availability with retail chains has made business position highly
strengthened and widely available for consumers where brand has widely made strong
place within global market and retail electronics industry.
 Weaknesses: CEX weakness is understood with the fact that various scenarios
working as major competitive quality standards, brand lacks quality standards and
innovation with higher creativity where promising growth can be seen. Consumer’s
preferences are also widely growing which is an important element onto which
company shall attain stronger synergy with continuous improvements and larger new
exploration scope where CEX shall strategically plan higher investments (Andrews,
and Shimp, 2017).
 Opportunities: CEX has opportunities to focus onto bringing on various new
categories within products in stores and also focus further onto digital marketing and
working space with higher innovation along with larger creativity paradigms. This
will develop higher quality goals and also uplift larger quality goals by working at
pace, which will enhance wider paradigms, also keenly bring on focus of more
competitive positions within retail industry.
 Threats: CEX faces threat of changing retail industry where company is yet to
explore continuous improvements and higher synergy of working innovation as
compared with various brands within world. It can be also understood that the less
promotion investments, less functional advancement onto digital media has proven to
be factor of threat for brand.
Value chain analysis
The value chain analysis is one of the most innovative model where company
business activities for analysing how company creates wide range of competitiveness for
itself. This enables us to analyse how company understands various aspects of
programming addition to value in production and marketing scenarios for generating
higher profits and larger working ethics (Camilleri, 2018). Running efficiently on
analysing how much are customers responding to wide range of new functional
innovation, developing stronger working synergy where exceeding costs of running them
is also willingly analysed. CEX is ability for firm to put generic competitive strategy into
practice which includes:

 Cost leadership: This factor offers lowest price to customers where CEX shall also
factor on growth where there are major phenomenons worked on to enable more
various customers segments within retail chain industry.
 Differentiation: Selecting important attributes which buyers want so that company
can get premium standards is also factor where CEX should focus in future for higher
competitive place within industry.
 Focus: This forms strategies according to each market segments where working
paradigms are strong and also there is wide space for larger creative development
leveraging higher synergy of innovation (Chawla, Kowalska-Pyzalska and Silveira,
2019).
Analysis of organisation
Interpretations
Implications analysed as per secondary research enables us to understand that CEX
company business functions where there are various services and products launched within
technology repair services called CeXClinic in UK. The service covers repairs of video
games, smart phones, tablets and laptops where it offers 2 years warranty on devices repairs
and no fee promise to varied customers segments. Although it is also analysed that there are
various facts lacking within company management scenario with lack of innovation and
creativity, and also less digital marketing paradigms which may impact onto various
functional scenarios.
Recommendations
The retail electronics industry is widely growing with various new innovations and
higher advanced which also generate new functional space among various new arenas, which
also build fundamental competitiveness for company to form specific strategies within
business.

 The Physical stores with wide range of customised digital brands and electronics shall
be main aim for brand to develop strong market standards with high digitalisation,
with higher innovation and working goals formed to yield higher synergy. Product
customisation is one of the most advanced retail industry factor where CEX will be
able to gain larger market share and also pertain wide range of consumer’s functional
synergy. Shopping experience of customers within CEX shall be propagated higher
worked on which will enhance consumers goodwill parameters and higher standards
of marketing innovation (Dvorak and Razova, 2018). The physical stores will enable
CEX to use large space of higher marketing standards and commune better wide
functional innovative advancement, to built competitive brand pace within industry
 Visual search with wide digital marketing is also one of the most important paradigms
working on among CEX business scenarios where consumers look for high class
functional innovative researches which will function on stronger working aspects.
Visual search will also enable company to gain larger profits within work goals and
functionally work on major phenomenon’s where electronics and digital space, which
will enable to gain stronger goodwill within keen paradigms.
 Same day delivery is also one of the new factor where companies are using strategies
to build customers focused higher satisfactory services, and leverage larger goodwill
which will also scope higher among new relative standards. This can be also
understood as potential factor for reaching higher functional scenarios and work with
bests services for higher consumers working scenarios. CEX shall also train
employees with various new services and working parameters for larger working
competitiveness, keenly work on major factors where scenarios are actively focused
to righteously develop larger scenarios and also determine larger goals within
business development (Cohendet, Parmentier and Simon, 2017).
 Pop op shops are also new digital trends where retail industry is widely growing and
also there are various new phenomenon parameters which functionally enhance wider
paradigms to highly communicate new scenarios. CEX can determine lager
marketing and promotion goals by analysing the various advertising determinants by
bringing up of pop-up shops within various scenarios which will generate larger
working scale goals. The pop up shops is a cost effective program of advertising
where working with various functional scale is largely effective goal for gaining
stronger position among industry goals. There are also various new competitive goals
within retail electronics and digital industry where company CEX shall also

potentially focus for generating stronger presence among world consumers goals and
new working parameters. Investing in various new business models and scenarios of
larger effective models will enable to pertain larger profits in revenues, also leverage
wider working goals among stronger paradigms of electronics digital marketing
networks. CEX will relatively grow in major arenas by using latest methods,
strategies and metrics of innovative retail industry for generating wider working
scenarios and potentially leverage stronger work scenarios among major factors.
CONCLUSION
The report can be concluded with wide analysis of how various factors within retail
electronics industry are shaping high competitive factors among various scenarios , with
analysis of CEX company where there is wider analysis developed on larger work goals and
consumers goodwill enhancement. Report concludes primary and secondary research with
detailed analysis and explanation developed onto how CEX is functioning within working
parameters, evolving innovation and creative designing goals for larger work paradigms.
Report also concludes how working within major competitive parameters of changing pace,
digital marketing fundamentals are highly important for brand. This has been analysed by
interpretation fundamentals and scoping major technical goals which will enhance marketing
scenarios and also develop larger profits for CEX.
REFRENCES
Books and Journals
Anabila, P., 2020. Integrated marketing communications, brand equity, and business
performance in micro-finance institutions: An emerging market
perspective. Journal of Marketing Communications. 26(3). pp.229-242.
Andrews, J. C. and Shimp, T. A., 2017. Advertising, promotion, and other aspects of
integrated marketing communications. Nelson Education.

Camilleri, M. A., 2018. Integrated marketing communications. In marketing, economics and
the airline product (pp. 85-103). Springer, Cham.
Chawla, Y., Kowalska-Pyzalska, A. and Silveira, P.D., 2019. Marketing and communications
channels for diffusion of smart meters in Portugal (No. HSC/19/05). Hugo
Steinhaus Center, Wroclaw University of Technology.
Cohendet, P., Parmentier, G. and Simon, L., 2017. Managing knowledge, creativity and
innovation. In The Elgar companion to innovation and knowledge creation.
Edward Elgar Publishing.
Dvorak, J. and Razova, I., 2018. Empirical Validation of Blue Ocean Strategy Sustainability
in an International Environment. Foundations of Management. 10(1). pp.143-
162.