Ceylon Roots: Analysis of Marketing Mix, Strategy, and Communication

This report analyzes the marketing strategies of Ceylon Roots, focusing on their international market entry. The report covers the adaptation and standardization of the marketing mix, the application of the CBBE model, the integrated communication mix, and methods used, and the measurement of success through KPIs and ROI. Ceylon Roots, a company dealing with cinnamon quills and powder, aims to penetrate the international market with a new pricing strategy. The company focuses on customer satisfaction and quality, utilizing online platforms for sales and social media for promotion. The report highlights the brand's history, emphasizing its brand image and performance, and discusses the use of various marketing communication methods, including advertising, public relations, and social media marketing. The analysis concludes with the importance of measuring marketing success through relevant metrics.

Ceylon Roots

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Adaptation and Standardization of The Marketing Mix..............................................................3
TASK 2............................................................................................................................................3
CBBE MODEL............................................................................................................................3
TASK 3............................................................................................................................................4
Integrated Communication Mix and Methods.............................................................................4
TASK 4............................................................................................................................................4
Measurement of Success..............................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................4

CONCLUSION
From the above file it can be conclude as The Ceylon roots international have the need to give
proper information in terms of global busines environment for the formation of strategies to
survive and flourish in perfect manner. Ceylon Roots offer a range of products like cinnamon
quills and cinnamon powder has been promotes as ingredients with numerous health benefits
with entering the international market with the new strategy of the penetrating pricing strategy
product. Ceylon Roots consist of 3 directors and four staff members. There will be targeting
customer satisfaction and quality of the service as objective and will be selling their products via
their online website. The firm promotion strategy can be “above-the-line” and “bellow-the-line”
as the usage social media to target different segment of people. The uniqueness of Ceylon
cinnamon brand image and brand performance is about past 15 years in other markets with
proven track record of all certifications receive as a recognition. The firm have the Brand
resonance with Social engagements customers will indeed a very responsible organizations to
respect out duties. The IMC for Ceylon Roots International Ltd will be suitable marketing
communication methods are advertising, managing the public relations through publish articles
on social media and social media marketing as making appropriate usage of hashtags, keywords
and other phrases, uploading pictures of the product constantly. There have been using the differ
marketing measure such as the Key Performance Indicators (KPI), ROI (Return on Investment),
sales targets in order to have measuring the success meter.
REFERENCES
Books and Journals
Online
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