Mngt 4780: CFBX Radio Strategic Analysis, Thompson Rivers University

This report presents a strategic analysis of CFBX (92.5 FM), a non-profit campus and community radio station serving Thompson Rivers University (TRU) in Kamloops, BC. It begins by outlining the station's history, current goals, and target market. The analysis employs the Diamond-E framework, examining the external environment through PEST and Porter's Five Forces analyses, assessing the station's resources and organizational capabilities, and considering management preferences. The PEST analysis covers political, economic, social, and technological factors influencing CFBX, while Porter's Five Forces explores the power of suppliers, competitors, new entrants, buyers, and substitutes. The report highlights the station's reliance on TRU, competition from other radio stations and streaming services, and the importance of volunteers. It concludes with a forecast of future performance, emphasizing the need to improve relationships with TRU, enhance fundraising efforts, and strengthen marketing communications to ensure continued success.