Talent Management Obstacles and Challenges: Bentley Motors Case Study

This report presents a comprehensive case study analyzing the talent management challenges faced by Bentley Motors. The study begins by outlining the project's aims and objectives, focusing on identifying obstacles within talent management. A thorough literature review establishes a theoretical framework, followed by the development of a detailed project management plan, including aims, deliverables, timelines, and resource allocation. The report then incorporates a work breakdown structure and a Gantt chart to illustrate project phases and timeframes. Small-scale research, utilizing both primary and secondary methods, is conducted to gather data relevant to the project's objectives. Findings are presented using appropriate tools and techniques, leading to actionable recommendations for Bentley Motors. The report concludes with a reflection on the value of the project and its impact on the student's learning and performance, offering insights into the complexities of talent management within the automotive sector. The report showcases a practical application of project management principles and research methodologies.

Managing a Successful
Business Project
Title: ‘What challenges and obstacles facing different business sectors in terms of talent
management”- A Case study on Bentley

Table of Contents
Table of Contents.............................................................................................................................1
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 State the project aims and objectives for a chosen scenario...................................................3
LITERATURE REVIEW................................................................................................................4
P2 Produce a project management plan that covers, aim and deliverables, time, quality,
communication, risk and resources..............................................................................................6
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages
for completion..............................................................................................................................8
LO2................................................................................................................................................10
P4 Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives..........................................................................................10
LO3................................................................................................................................................12
P5 Present findings and data using appropriate tools and techniques.......................................12
P6 Communicate appropriate Recommendations as a result of findings and data analysis to
draw valid and meaningful conclusions....................................................................................16
LO4................................................................................................................................................17
P7 Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance........................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCE................................................................................................................................18
1

INTRODUCTION
Talent management is the continuous process which is used by a person who have
knowledge and skills about arranging and managing human resources. In all companies
management is playing the important role as it analysis the needs of their customers provide
them different benefits which develop the organizational profitability. In other words, talent
management is used to attract, influencing and retaining the high quality of employees which can
help to maintain the higher productivity (Opazo-Basáez, Vendrell-Herrero and Bustinza, 2019).
The management should have ability to perform well and motivate the employees which can help
to develop the organizational performance. To understand about this Bentley Motors has been
selected that is automobile sector, manufacturing the different model of cars for their customers
with the help to their employees. Current organization is facing the challenges due to talent
management that affects the organizational productivity negatively. The present report covers
different topics to discuss such aims, objectives, project management plan, work break down
structure, small scale research, presenting data using techniques, communication and
recommendation.
LO1
P1 State the project aims and objectives for a chosen scenario.
Overview of the research: Talent management is main activity for any organization as it
involves employees who get the work done timely and increase the business performance. The
main purpose of talent management is to identify, recruit, and hold on the people to drive the
organizational success. Bentley Motors is the British manufacturer of luxury cars and SUVs,
headquarter in England, UK. This organization was founded by W.O. Bentley in 1919 for the
purpose of manufacturing different model of cars. This can help to run the business by engaging
all employees in activities and adopting the new technology and process which can help to
develop the organizational productivity (Ruben, Adwa, and Zakaria, 2020). Without employees
it might be difficult for organization to run their business and accomplish the goals and
objectives. The aims and objectives of current project are as explained:
Research Aims : What challenges and obstacles facing different business sectors in terms
of talent management. A Case study on Bentley Motors
Objectives of the research: The objectives of the research are:
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 To determine the meaning of talent management and its impacts on organization.
 Determine the challenges and obstacles facing by Bentley Motors in terms of talent
management.
 To determine the benefits of talent management that are taken by organization for
improving business performance.
Research Questions:
 What is meaning of talent management and its impact on organization?
 What challenges and obstacles facing by Bentley Motors in terms of talent management?
 What benefits of talent management that are taken by organization for improving
business performance?
LITERATURE REVIEW
To determine the meaning of talent management and its impacts on organization.
As per opinion of Ochieng'Ojwang (2019), In each organization talent management is the
needed term which means having number of employees at the workplace and performing their
task by using skills and abilities. This is the process of influencing, attracting, directing, and
managing the in organization so that they can perform all functions and activities. The
employees are the backbone of company as management share their ideas for getting their
opinion to accomplish the goals in certain time which can help to develop the organizational
performance. In other words, managing talent is a methodology of getting the right talent
onboard and supports to grow their optimum capabilities by keeping organizational objectives in
mind. This impacts positively on organization performance as management decide the goals and
share with their employees which helps to manage the all functions and activities effectively. In
context to Bentley Motors, management is playing important role who conduct the analysis and
introduce different process of talent management which can help to attracts and arrange the
people at the workplace and complete the work effectively.
State the challenges and obstacles facing by Bentley Motors in terms of talent management.
According to Mosteanu (2020), Managing is the main term and aspect for any business as it
can make and break the workplace. This is the organic way of doing business activities and
raising the productivity. Management is playing important role as it formulate the plans, organise
and control the functions effectively. A person who have good knowledge and skills to fill the
needs of employees and handling the problems is known as manager. If there is no management
3

then it will be difficult for organization to run and regulate their business continuously. In
context to Bentley Motors, different challenge faced due to lack of talent management that are
defined as:
Lack of communication: Due to lack of management employer and employees of Bentley
Motors facing the problem of improper communication which affected the organizational
performance and working abilities of employees as they do not perform their functions properly.
Lack of leadership: If there is no management then employees face the problem of
leadership that create the challenges in accepting new technology and changes at the workplace
(Whysall, Z., Owtram and Brittain, 2019).
Increasing employee turnover – This is major issues for each organization that their
potential and worthy employees started to leave the organization due to dissatisfaction. The
managers of Bentley Motors is responsible for increasing employees turnover as it does not
provide the satisfaction to their employees that affects the organizational performance
negatively.
Shortage of skilled and talented employees – The another challenge which faced by Bentley
Motors is lack of recruitment and skilled employees. The Human resource management of
Bentley Motors is facing the problem of recruitment of skilled and experienced employees as
management does not have proper skills and abilities to work.
To determine the benefits of talent management that are taken by organization for improving
business performance.
As per view point of Ramsey (2020), In organization talent management has vital role as it
formulate the strategies, and planning which can be use by organization for managing and
directing the their staff in order to getting the work done on time which can help to develop the
organizational productivity and profitability. The main function of talent management is to hire,
measure performance, develop, and reward the employees which can help to developing the
organizational performance. Bentley Motors is eliminating the changes and getting benefits of
talent management that are as explained:
Better recruiting – Companies are facing the problem of recruitment which creates the
higher level of competition and affecting the business productivity. The management of Bentley
Motors use the recruiting software to enables organization for tracking and organizing the
employees at the right place which can help to develop the organizational performance.
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Increased diversity, equity and inclusion – This is another strategy which used by
organization to improve the organizational performance by maintaining diversity and equality at
the workplace. The management of Bentley Motors follows the diversity and equality at their
workplace which can help to bring the changes and equality for all employees which can help to
develop the organizational performance (Lim and Parker, 2020).
Deeper employee engagement – Good process, learning and development drives deeper
employees engagement which provide the greater experience and maintain the profitability.
Talent management functions is important for organization as it engage all employees who
works at the workplace and maintain higher productivity.
Better succession planning – Planning is the important for each organization as it
formulates by management by understanding goals and allocating the task between employees
which can help to develop the organizational performance and profitability. The management of
Bentley Motors, uses talent management and allocate the work between their staff which can
help to increase the organizational performance and profitability.
P2 Produce a project management plan that covers, aim and deliverables, time, quality,
communication, risk and resources.
A project is a task which is assigned by top management between team members and
requires to be complete on time. To managing and arranging the project it is important to proper
knowledge and skilled as it bring new activities and performance which can help to develop the
organizational activities. For running a business successfully it is important to have focus on
budget, finance, timelines, deliverables, scope, and objectives that used to track the project and
complete it on time. This also helps to develop activities by managing all functions effectively
(Dutta, 2018). The current project is about business sector is facing the challenges due to talent
management in which researcher is conduct the research properly by using different aspects of
business project that are as explained:
 Cost - This can be explained as researching cost that used to run the business and
managing the activities effectively. In relation to current research about managing people
at the workplace researcher is require to focus on project that will help to manage the
performance (Boštjančič and Slana, 2018).
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 Time – This can be explained as realistic time plan in which a task can be complete in
certain period of time that can help to receive the expected outcomes. In relation to
current research about changes faced by business sector due to talent management,
decided time scale is 3 weeks in which task will be done. Scope – The identical of research scope is broader as topic about which researcher is
going to conduct the analysis is talent management challenges that faced by organization
while running a business. In organization managing employees at right place is important
as they understand goals and give their contribution to complete the task. Quality –For each organization it is important that researcher should be use proper
resources and capital effectively that can help to receive the favourable outcomes. By
using this standard, make sure that all data and information has been collected relatively
and reliable that can help to complete the research timely (Mayo, 2018). Communication – This encompasses with sharing and transforming ideas with others for
the purpose of getting new knowledge and skills that can help to managing all functions
with clarity and transparency. In other words, authenticity of data can be provided to all
people who are related to a project and transmitted properly by maintaining face to face
communication. Risk – This is a factor that states rate of redundancy and level of risk in particular project.
In relation to current project of talent management challenges where risk can be arise and
affected the organizational productivity and profitability. The management is require to
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use Gantt chart and work break down structure that states the scheduling activities and
managing functions (Latukha 2018).
 Resources –In present research there are many resources such as primary, secondary,
capital, equipment, machines and techniques are defined as resources which are useful
and satisfactory for particular research. This can help to increase the business
performance and profitability by completing the research on time.
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion.
Work breakdown structure – A structure which is prepared by project management for
doing their project efficiently. In relation to Bentley Motors, project management is playing an
important role who used the WBS for the purpose of scheduling their task in to small section and
complete it timely. This can help to make the better productivity and profitability. This also
states time period in which task will be complete and positive outcomes will be achieved.
Gantt Chart – In managing and running a business successfully Gantt chart is
considered as most important structure which related to project and require to be done on time as
it develop the understanding and managing each task effectively. The current project topic is
challenges faced by different business sector due to lack of talent management which affected
the organizational productivity. This is important for project management to focus on each task
and priority their activities that can help to accomplish the business goals and objectives
effectively (Narayanan, Rajithakumar and Menon, 2019).
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8

LO2
P4 Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives
The types of research are explained below:
Qualitative method- This method relies on data and information obtained by researcher
in the form of words, emotions and non-numerical data which can help to managing all activities
and performance effectively. The functions and activities are represented in tables, graphs. Pie
charts and etc. which can help to complete the project timely. This become an easy method to
interpret the data by using graphs, pie chart and others that support study and managing all
activities effectively (Meyers and et.al., 2020).
Quantitative method – This method of research can be determined as continuous
method of collecting and analysing numerical data which used to finding patterns, making
predictions, testing, and getting the results by using different method which can help to complete
the research and managing higher performance. In other words, this method expressed in
numerical terms that provide the relevant and accurate data about the topic and supports to reach
the positive outcomes.
From the both method, Quantitative research method is going to use by researcher that
will help to know what challenges faced by different sector in relation to talent management and
how it can be used to get more benefits. This provides the numerical data which can be
calculated and represented easily by using the information in sufficient manner. This also helps
to complete the study and managing the activities effectively.
Sources of data collection:
Data collection is the research component in all research fields that involves physical,
social, humanities and other related activities. This make easier the study by using and selecting
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the best method or sources of data collection which can help to get the positive outcomes and
maintaining higher performance. There are different source of data collection that are as
explained: Primary sources – This can be defined as main or first method of data collection that
does not involves any already collected data. This based on first hand resources and data
which is gathered by a business concern and researcher to support their study. In relation
to knowing challenges of talent management faced by organization first resources are
require to study from starting and reaching at the conclusion. This involves survey,
market research, and interviews.
 Secondary sources – The second method of data collection is based on already collected
data and used to selecting the research related topic. This can help to saving time and cost
as it provides secondary information. This focuses on books, journal, articles, and others
where data is already gathered (Berger, 2018).
Sampling – This encompasses through a technique of selecting individual and knowing their
opinion which can help to complete the study. It involves candidates who answer the questions
and managing the all activities. In relation to current project, 30 candidates are in sample size
who are selected to ask question in relation to particular topic by using primary sources that are
as explained:
Questionnaire
Q1) Do you know about managing talent at the workplace ?
a) Yes
b) No
Q2) To running a business successfully and attaining competitive advantages Bentley
Motors focused in talent management?
a) Yes
b) No
Q3) What are the challenged faced by business sector due to talent management?
a) Lack of communication
b) Lack of leadership
c) Shortage of skilled and talented employees
d) Increasing employee turnover
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Q4) What benefits are getting by Bentley Motors by applying the talent management
strategies?
a) Accepting the new challenges and getting work done from employees
b) To increase the motivation level
c) Develop the organizational production and profitability
Q5) What are the importance of talent management in organization?
a) To recruit the skilled employees for filling vacant position
b) To retain the employee for long period by filling their needs
c) To improve the organizational performance and brand image
Q6) Recommendation of talent management that is using by Bentley Motors?
LO3
P5 Present findings and data using appropriate tools and techniques.
Q1) Do you know about managing talent at the workplace ? Frequency
a) Yes 28
b) No 2
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Interpretation – From the research analysis it can be interpreted that 28 out of 30 knows about
managing talent and skilled employees as it helps to accept the challenges and complete the
project. Remaining 2 students or employees do not knows about talent management.
Q2) To running a business successfully and attaining competitive
advantages Bentley Motors focused in talent management?
Frequency
a) Yes 25
b) No 5
Interpretation – 25 employees said that if organization wants to run its business successfully
then it needs to focus on talent management and apply in their organization. Remaining 5
employees do not favour this statement.
Q3) What are the challenged faced by business sector due to talent
management?
Frequency
a) Lack of communication 8
b) Lack of leadership 5
c) Shortage of skilled and talented employees 7
d) Increasing employee turnover 10
12

Interpretation – The topic of research is challenged faced by organization due to talent
management, when it asked to others then 8 told reason as lack of communication, 7 told
shortage of skilled employees at workplace, 5 said lack of leadership, and remaining 10 if
organization does not follow talent management then it face the challenge of higher employee
turnover.
Q4) What are the importance of talent management in organization? Frequency
a) To recruit the skilled employees for filling vacant position 5
b) To retain the employee for long period by filling their needs 10
c) To improve the organizational performance and brand image 15
13

Interpretation – Talent management is important as it shown in analysis where 15 people said it
helps to improve organizational performance, 10 said used to retaining employees for long
period, and another 5 said it used to recruiting skill staff at the workplace (Gao and Haworth,
2019).
Q5) What benefits are getting by Bentley Motors by applying the
talent management strategies?
Frequency
a) Accepting the new challenges and getting work done from
employees
10
b) To increase the motivation level 10
c) Develop the organizational production and profitability 10
14

Interpretation – From the analysis it interpreted that all 30 employees are equally divided in 3
groups who told talent management is beneficial for accepting new challenges, increasing
production and motivation level between employees that provide competitive advantages.
P6 Communicate appropriate Recommendations as a result of findings and data analysis to draw
valid and meaningful conclusions
After analysing the data and information about talent management it can be communicated with
all that for organization it is important to use talent management strategies and planning as it
helps to recruit skilled and talented people and manage the higher performance. there should be
proper communication between employer and employees as it develop the understand and get
ready to accept the new challenges which can help to operate the business and maintain
profitability (Shekhar and et.al., 2019)
. there are some recommendation for Bentley Motors, explained below:
 The management of Bentley motors and other business sector should be focus on
managing people and its strategies which can help to motivate the people and managing
all activities.
 There should be proper communication between employer and employees which helps to
bring new ideas and accepting challenges for running business.
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 The management should be provide proper training and development program which
improve the skills and abilities of staff and attaining competitive advantages.
 The employee motivation strategies should be follow by organization which can help to
accept the changes and maintaining higher productivity.
LO4
P7 Reflect on the value of undertaking the project to meet stated objectives and own learning and
performance.
The analysis is useful for me as I develop the understanding about talent management
which is important for all business sector to use as it recruit skilled and talented people at the
workplace. From the project I came to know that if organization does not focuses on their
employees and vacancy then it will be difficult to operate and run their business in challenging
environment. I am able to develop my skills and abilities about talent management and its related
strategies which can help to develop the organizational productivity and profitability. I prepared
questionnaire to get different opinion and views about talent management. I also attend the
seminar which increased my knowledge and complete the project on time.
CONCLUSION
From the report it can be concluded that for each organization managing people and
arranging staff it is important for management as it understand the needs of employees and
motivate them by filling or satisfying. Project management is used to completing a project by
considering cost, time, scope, scale, and risk which can help to managing all functions and
activities. To knowing and scheduling activities Gantt chart and Work breakdown structure is
prepared by project management that allocate the longer task in to smaller that can help to
managing higher performance and profitability.
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REFERENCE
Books and journal
Meyers, M. C., and et.al., 2020. HR managers’ talent philosophies: prevalence and relationships
with perceived talent management practices. The International Journal of Human
Resource Management. 31(4). pp.562-588.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development
Review. 18(2). pp.228-247.
Opazo-Basáez, M., Vendrell-Herrero, F. and Bustinza, O. F., 2019. Talent for services: How
gaining access to talent enables successful servitization. In Research Handbook of
International Talent Management. Edward Elgar Publishing.
Whysall, Z., Owtram, M. and Brittain, S., 2019. The new talent management challenges of
Industry 4.0. Journal of management development.
Ruben, R., Adwa, N. and Zakaria, Z., 2020. Understanding audit quality & talent management of
auditors in practice through content analysis & interviews. Humanities. 8(1). pp.78-90.
Boštjančič, E. and Slana, Z., 2018. The role of talent management comparing medium-sized and
large companies–major challenges in attracting and retaining talented
employees. Frontiers in psychology. 9. p.1750.
Ochieng'Ojwang, N., 2019. Influence of Talent Management Practices on Turnover Intent among
Research Scientists at the National Museums of Kenya (NMK), Nairobi. International
Journal of Research in Business and Social Science (2147-4478). 8(1). pp.1-19.
Ramsey, A., 2020. Talent management for cyber warfare. Marine Corps Gazette. 104(4). pp.57-
59.
Mosteanu, N. R., 2020. Finance digitalization and its impact on labour market. Technium Soc.
Sci. J.. 8. p.598.
Lim, P. and Parker, A., 2020. Mentoring millennials in an Asian context: Talent management
insights from Singapore. Emerald Group Publishing.
Latukha, M. O., 2018. Talent development and a firm’s performance: Evidence from Russian
companies. Journal of General Management. 43(2). pp.51-62.
Dutta, D., 2018. Social media and technology trends in HRM: Cases in recruitment and talent
management. In Social Media and Journalism-Trends, Connections, Implications.
IntechOpen.
Mayo, A., 2018. Applying HR analytics to talent management. Strategic HR Review.
Gao, J. H. H. and Haworth, N., 2019. Stuck in the middle? Human resource management at the
interface of academia and industry. The International Journal of Human Resource
Management. 30(22). pp.3081-3112.
Berger, A. A., 2018. Media and communication research methods: An introduction to qualitative
and quantitative approaches. Sage Publications.
Shekhar, P., and et.al., 2019. Integrating quantitative and qualitative research methods to
examine student resistance to active learning. European Journal of Engineering
Education. 44(1-2). pp.6-18.
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18

Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: “To identify the challenges that
faced by business sector in talent management
”A case study on Bentley Motors.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
I completed the project that based on “To
identify the challenges that faced by business
sector in talent management ”A case study on
Bentley Motors.
Yes, all the requirements in relation to project
has been fulfilled.
Yes, activities are on track and completed on
timeline.
No as it is not required
Any risks and / or issues identified?a) Did you identify risks/issues with a
lack of skills required for undertaking
research tasks?b) Did you identify any additional
risks/issues that have an impact on
the project management plan?
No, as I was able to handle all task and
managing the activities properly.
Yes, I faced issues in relation to cost, risk and
time management created a feeling of nervous
while doing project.
Problems encountered To communicate with all employees who was
involved in my project.
19

What barriers did you face?
How did you overcome them?
This problem has been solved by
communication and sharing of ideas with
them.
New Ideas and change of project direction
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the future?
I felt comfortable while dealing with
problems.
I analysed that I was performing well as I had
good skills and talent to complete project.
I improved my self by managing time and
observing my seniors.
This learning will help to solve the problem in
upcoming task and conducting research.
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Research methodology, data collection and
interpretation is considered as task planned in
relation to current project that is on priority
basis.
Yes, with the usage of WBS and Gantt chart
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:
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