Case Study: Analysing International Expansion Challenges - Hotel

This research project analyzes the challenges faced by organizations when expanding their business internationally, using Hotel My Bloomsbury as a case study. The research employs a qualitative method with data collected through questionnaires to understand the obstacles encountered during international expansion. The study includes an introduction outlining the research background, aims, and rationale, followed by a literature review exploring growth strategies and potential issues. The methodology section details the research philosophy and approach, emphasizing the use of a deductive approach and qualitative methods. The analysis and findings section interprets the collected data, summarizing the key challenges and offering recommendations to overcome them. The project concludes with a critical appraisal, suggestions for further work, and a summary of the findings, providing valuable insights into the complexities of international business expansion.

Research Project

Abstract
The current research project is based on the topic, “To analyse the challenges faced by an
organisation in expanding the business at international level”. The organisation selected for this
investigation is Hotel My Bloomsbury and use of qualitative research method is made for current
investigation. In order to collect most viable and authentic data use of questionnaire is made
which ensures collection of data in most simplest way in order to meet and achieve the objectives
of current research work.
Table of Contents
Research Title - To analyse the challenges faced by an organisation in expanding the business at
international level. - A case study on Hotel My Bloomsbury..........................................................1
Chapter 1: Introduction....................................................................................................................1
1.1. Background of research...................................................................................................1
1.2. Research aim and objectives...........................................................................................1
1.3. Rationale for project........................................................................................................2
1.4. Research questions..........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Research Methodology...................................................................................................4
Chapter 4: Analysis and Findings....................................................................................................9
4.1. Analysis and interpretation of research findings.............................................................9
4.2. Summary of research findings.......................................................................................17
Chapter 5: A Critical Appraisal, Recommendations & Suggestions For further Work.................18
5.1. Critical appraisal............................................................................................................18
5.2. Recommendations.........................................................................................................18
5.3. Reflection and suggestions for further work.................................................................19
Chapter 6: Conclusions..................................................................................................................19
REFERENCES..............................................................................................................................20
Appendix A: Questionnaire...........................................................................................................22

Research Title - To analyse the challenges faced by an organisation in
expanding the business at international level. - A case study on Hotel My
Bloomsbury
Chapter 1: Introduction
1.1. Background of research
The main of every organisation is to have better growth and expansion across various
location of world. The increasing competition and dynamic nature of customers has made is
crucial and more essential for organisation to focus more on its operation and functions to
maintain its sustainability and survive in a business market together with planning for future
expansion. But expansion at international level is not essay and an organisation has face to many
issues and challenges (Bendell, 2017). Hotel My Bloomsbury is a well known 4-star hotel
situated at Bayley Street, London, UK which is offerings stylish rooms with LCD flat-screen TV
together with a mix of vintage and designer furniture. All the services are provided to guests for
enjoyment along with tasty food, breakfast, brunch and other snacks. In order to maintain its
viability and encounter the competition prevailing in its business environment it become
essential for Hotel My Bloomsbury to look at some better opportunities and growth prospective.
Thus, the current research work is based on Hotel My Bloomsbury to evaluate about the possible
challenges that could be face by this organisation while expanding the business at international
level. Thus, the aim, objectives together with a literature review and research methodology is
included in this research project to successfully accomplish current investigation based on the
topic of challenges faced by an organisation in expanding the business at international level.
1.2. Research aim and objectives
Aim of project
The main aim of current investigation is “To analyse the challenges faced by an
organisation in expanding business at international level.” - A case study on Hotel My
Bloomsbury
Research Objectives
The main purpose and objective behind conducting this investigation on Hotel My
Bloomsbury are as follows:
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 To determine the meaning of growth strategies along with alternatives by which business
can be developed.
 To identify the challenges that are related to expansion at international level (Ghauri,
Grønhaug and Strange, 2020).
 To suggest the ways by which issues can be prevented or overcome.
1.3. Rationale for project
The selection of current research work is rationale as it facilitates better knowledge about
business growth strategy to have better expansion and success of organisation. Further, this
research work also focuses on the challenges faced by an organisation in expanding the business
at international level together with strategies to overcome these challenges thus, selection of
current research topic is viable from view point of organisation. Further, it also ensures
betterment in skills and knowledge of researcher thus, all meet its personal growth and
development.
1.4. Research questions
Following research questions are evaluated and answered through current research work on
Hotel My Bloomsbury:
 What does growth strategies mean and give some options through which a business can
be developed further?
 What are the challenges faced during expansion at international level?
 How the issues are can be overcome?
Chapter 2: Literature Review
A literature review is a complexify topic where the summary or description about the
research topic on the basis of reviewing with the aspect of surveys, scholarly articles, book and
online websites from which the sources of data information has been collected and it helps to
analyze is made the meeting the requirement and determining the nature of present research topic
(Whiteley, 2017). As the literature review on the to analyze the challenges faced by an
organization is expanding business at international level.
a) To determine the strategies for developing the business expansion
According to the Don Sadler, 2014. As the business ventures are made to success achieving
oriented or profits in which it deals with products and material to customers by which they
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gradually invested the capital into the venture to expand and promote their product quality and
retain the consumer as much as they can. There are two main strategies which ahs to help for
expand the business are as follows:
By adding new product and services in product: As to promote the business through
introducing the product by new invention into it through implementing some features as to
making that product attractive where the consumer are vulnerable they want new change in
product as per the fluctuating of taste and preferences. The best way to accomplish the product
factor is going through for market research in proper and effective way through financial and
human towards new products and services expansion as to get know about the consumer demand
for new products and services on the basis of price and quality or quantity factor and
manufacturer, deliver etc (Biermann, 2017).
By Selling more and more products to existing consumers: As to selling the more products
to the existing consumer is to aspect of retain them because they are prior for the selling of the
products and business will expand through existing customer which is the reason to gaining the
more profits (Bryson, 2018).
b) To examine the challenges and issues regarding to expand the business level.
According to the Firas Kittaneh, 2018. To establish the business enterprise the entrepreneur
have to face the challenges in terms of the product expansion, less consumer retention and low
sales which directly impact on profits. Some of challenges which are considered to not gaining
the business exposure are:
Cash flow management: To having not effective mapping system of cash flow management
which is very essential for analysing about cash inflow and outflows of the cash (Brenton, 2019).
Responding the competitors: As the part of market players to sustain and stability of
product in that the business man have to respond the as manufacture the same product for
comparison as well as to attract the consumer (Knoke, 2018).
Nurturing a great company culture:Through involving with the consumer or big clients it
create the company culture where it hard to handle it as per the managing the systems of market.
Not having effective decision making: As by not having the effective decision making
system can create the conflict among the competitors or face to big loss in the market due to
wrong decisions.
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c) To suggest thee ways by which issues can be prevented or overcame.
According to the Keith Errington, 2018. The issues which can eb prevented in the
business expansion or growth are as follows:
The dimensions of change: This is one of the major reason where the business faced the
issues on which in terms of dynamic changes in market which are involves consumer change in
taste and preferences or the market trend changes (Falkner, 2017).
Speed of growth:The speed of profit earning of market through in any business it is very
hard to handle where it get influences through being the growth rate in the industry which
consider growth of the company as the fastest growing company (Andonova, 2017).
The Challenges: This is the distraction as well as it creates an opportunity towards the
success and gaining profit motive in market through competitors where it deals with product
competition in the market on different challenges which enhance the mobility.
Chapter 3: Research Methodology
A research methodology facilitates a set of specific procedure and techniques which are
assorted by an researcher or expertise to evaluate and identify the process which ahs been
selected to analyze the information of data which gathered on a related research topic (Ahn and
Back, 2018).
Research Philosophy:
It provides a belief about the ways in which data about the related topic are systematic
procedure of collection and analyzation by the researcher in terms of relevance information
about the research topic. It contains the two major types of philosophies which allows to mapped
the research data valuable factor are:
Positivism: It is a research Philosophy which is been used by the researcher to
considering the major prediction and observation of research results as it treats as Scientific form
of philosophy where it mapped on the highly framework method which is not much influenced
by researcher’s value and behavior.
Interpretivism: According to the interpretivism research philosophy is determine the
only the collection and procurement of the precious and subjective data where it generates eth
better specification (Ghauri, Grønhaug and Strange, 2020).
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As for the above research there is use of Positivism research philosophy which is helps to
facilitates the new current research information and also provides the scientific method as for
evaluation and investigation about the data while interpretivism will focus on subjective data
information which is not suitable for this research topic.
Research Approaches:
By formally represent the process and strategic plan which assort to research and
involves couple of steps as well as the practical assumption for effective method in the aspect of
data procurement and gathered with detailed interpretation (Allen and et. al., 2017). A research
approach complies the two major factor of approaches which are elaborated below:
Deductive: This research approach is involves the better selecting theory which is opted
and improvised by hypothesis which elaborate the theory and analyzation the data collection on
the aspect given hypothesis. Therefore, the deductive approach main focus is to analysis the
theory through sort of the testing.
Inductive: The approach of research is focuses with the generation of new theory that
emerging from the providing data, and this approach is provides the logical form of process
through multiple assumption and premises which are involved for compiled the specific
conclusion research (Ribeiro-Soriano, 2017).
The above discussion of research there is optimum use of Deductive approach by which it
provides the better specialization and specification on the basis of hypothesis in the aspect of
quantitative research method, while Inductive is not selected because this approach only provides
the multiple assumption of data information which is not determined by the researcher.
Research Method:
Research method generates the systematic process of planning conducting and meeting
objectives of any research. There are two main types of research method which are described
below:
Qualitative Method: As by using of this method is considered by researcher looking for
in dept knowledge of data about the research which provides the detailed information about
research topic. As it part of Secondary resources which emphasis collection of data through
different factors (Tenzer, Terjesen and Harzing, 2017).
Quantitative method: According to this research method the data is gathered in form of
numeric and arithmetic framework and only reflects the statiscal representation of data that also
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comprises about the reviews of respondent and it doesn’t give any importance towards the depth
knowledge.
As for this particular research there is considered for Qualitative Method which is
selected as it truthfully provides the detailed information about the topic as well as to observed
eth respondent behaviour towards the research objective while quantitative research will not be
suitable as it will provides the numeric data which is not determine for the research objectives.
Gantt chart
A large number of activities and task are involved in a researcher work thus, use of
following Gantt chart are made to meet the objectives of current investigation. Use of Gantt chart
lead to clarity and transparency in work through proper and systematic arrangement of all tasks
in order to remove the chances of overlapping of any important task (Kandachar and Halme,
2017).
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Sources of Data Collection :
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It basically presents the origin of the data from where it actually collected or gathered. The main
sources of the sampling method are follows:
Primary Sources: The data has been collected from the self efforts by researcher to
implement the information into research as the collection of data through interview, survey
polls, feedbacks and other references etc.
Secondary resources: The data has been collected through the accessibility to data
which is having existence in other research document where it opted for the data through the
internet, articles, subjective books by which data is been used and secondary method is one of
the efficient method on which the research is easily scrutinized the data (Bisognoand et. al..,
2018).
As for this particular research there is use of both primary and secondary source of data
collection where the primary source is helps to making the formation of questionnaires and
secondary source helps to collecting the information through other online and other external
sources as well as to get examine about respondent reviews on questionnaire in honest way.
Sampling method:
Sampling is the method where the researcher is choose the observation of pre determined
data through the purpose of analyzation and evaluation with the aspect of big population size
number (Bisognoand et. al.., 2018). As for this research there is use of simple random sampling
where it facilitates to generates the chances for all observation and selection which is compeltly
depend on the basis of probability where it decreases the high factor errors as well as
discrimination of the research (Mokhberand et. al.., 2017).
Sampling Size: Sampling size of this research is to taking the 30 respondent in which the
analyse the behaviour and reviews on aspects of questions which are related to business
expansion.
Instrument Used: As for this research the instrument is used to formatting the sampling
method for analysation the objective of research through Questionnaire (Hamilton and Webster,
2018). The questionnaire used to collect and gather information from selected 30 respondents
from employees of Hotel My Bloomsbury is provided at the end of report in the appendix A.
Ethical consideration
To ensure the compliance with all ethical consideration for current investigation a written
consent and approval is taken from all participants before their involvement in research work.
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Further, compliance with data protection act is also made to ensure proper authenticity and
protection of data collected for current research work.
Chapter 4: Analysis and Findings
4.1. Analysis and interpretation of research findings
For analysis and interpretation of data collected through use of questionnaire is provided
below:
Theme 1: Challenges that could be faced by an organisation in expanding the business at
international level
Q1) Are you having understanding about the challenges that could
be faced by an organisation in expanding the business at
international level?
Frequency
a) Yes 28
b) No 2
Interpretation
It has been find out from current research work that many challenges are faced by
organisation while expanding its operations and business at international level as 28 participants
are having understanding about the challenges that could be faced by an organisation in
expanding the business at international level where as only 2 respondents are there who are not
aware about this.
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