Exploring Recruitment and HR Challenges in Corporate Events Industry

This report investigates the challenges of recruitment and human resources within the corporate events industry in the UK. The study explores the rationale behind the research, which focuses on understanding the challenges related to hiring qualified candidates, building a strong employer brand, and managing diversity. The report outlines the research objectives, questions, and the chosen quantitative methodology involving questionnaires to gather primary data from various stakeholders. A comprehensive literature review covers the challenges for recruitment and HR, including the lack of qualified candidates, and the importance of hospitality for economic development. The methodology section details the research process, sampling, and data analysis techniques. The findings, discussion, and conclusions provide insights into the challenges, potential solutions, and recommendations for the industry. The structure of the report is systematic, with chapters on introduction, literature review, methodology, findings, discussion, and conclusions. The report also highlights the importance of a strong employer brand and the need for qualified professionals to ensure successful event management. The final section discusses different measures to overcome the challenges.

International Tourism
and Hospitality
Management

Contents
Chapter 1 – INTRODUCTION................................................................................................................3
1.1 Rationale and purpose of the research...............................................................................................3
1.2 Aim, hypothesis and objectives.........................................................................................................3
1.3 Methodology.....................................................................................................................................4
1.4 Structure of the document..................................................................................................................4
Chapter 2 – Literature Review.................................................................................................................5
Challenges for recruitment and human resources for the corporate events industry UK..........................5
Different measures to overcome the challenges for recruitment and human resources............................7
Analyze the importance of hospitality industry for the economic development of a country..................9
Chapter 3 - Methodology........................................................................................................................12
3.1 The methodology chosen.................................................................................................................12
3.2 The method chosen..........................................................................................................................13
3.3 Research process and sampling.......................................................................................................13
3.4 Research instrument and pilot study................................................................................................14
3.5 Data analysis and research limitations.............................................................................................15
Chapter 4 Findings (results) and Analysis.............................................................................................16
Chapter 5 - Discussion of findings..........................................................................................................25
Chapter 6 - Conclusions and Recommendations...................................................................................27
REFERENCES........................................................................................................................................29
Appendix..................................................................................................................................................31

Chapter 1 – INTRODUCTION
Tourism is among the important industries for a nation and contributes to the overall
economic development. It is comprised of different activities such as accommodation, lodging,
travel, food and beverage etc. On the other hand, the event industry is also among the industries
that involves organizing as well as managing the different event in an effective manner
(Anagnostopoulou and et.al., 2021). Human resource plays a key role in both these industries and
ensures that qualified and experienced individuals are hired for carrying out the vacant jobs
within the company. The respective report explores the challenges for recruitment and human
resources for the corporate events industry UK. This is because these different challenges can
impact the overall performance as well as profitability of the organizations operating in the
corporate events industry. This will help the readers in enhancing their knowledge about the
same. Apart from this, the researcher will be able to obtain useful findings.
1.1 Rationale and purpose of the research
I have chosen this project because this will help me in enhancing my overall knowledge
about the various recruitment as well as human resources challenges that are faced by the
corporate industry of the United Kingdom (Bonnell, 2021). Apart from this, I also want to build
a career in the events industry and hence, I think that this research will help me in obtaining
useful insights about the same. Also, this particular topic has not been studied before and hence,
I believe that this will help me in enhancing the overall existing knowledge of the readers to a
great extent.
1.2 Aim, hypothesis and objectives
Research Aim
“To explore the challenges for recruitment and human resources for the corporate events
industry UK.”
Research Objectives
 To explore challenges for recruitment and human resources for the corporate events
industry UK.

 To identify different measures to overcome the challenges for recruitment and human
resources.
 To analyse the importance of hospitality industry for the economic development of a
country.
Research Questions
 What are the challenges for recruitment and human resources for the corporate events
industry UK?
 What are the different measures to overcome the challenges for recruitment and human
resources?
 What is the importance of hospitality industry for the economic development of a
country?
1.3 Methodology
This is a quantitative research that will explore the challenges for recruitment and human
resources for the corporate events industry UK. This will help the readers in developing an
effective knowledge about the same. In order to answer the research questions or objectives of
the research, primary research has been undertaken (Cao, Fang and Lei, 2021). A questionnaire
has been used for gathering the data from the respondents. A questionnaire is one of the most
commonly used research methods that helps the researcher in gathering effective as well as first-
hand information from the respondents. In context to this research, the target population were
ordinary people including tourists, locals as well as professionals working in the corporate events
industry. This is because they would provide reliable and first-hand information. Also, this
method is widely used by researchers while conducting a research (Eriandani and Wijaya, 2021).
A quantitative research allows the researcher to present the findings of the study in the form of
numbers, graphs, tables and charts. Therefore, the methodology that has been used in the
research will help the researcher in not only gaining valuable insights but also in making useful
recommendations that can be applied in order to achieve the goals as well as objectives of the
research study in an effective manner.
1.4 Structure of the document
The respective dissertation has been structured in a systematic manner in order to ensure
that the readers are able to develop a proper understanding of the same. The dissertation has been

divided into different chapters, sections as well as subsections in order to ensure that the
information is presented in a structured manner. This is beneficial and would help the readers to
go through the different sections as well as make sure that the findings are understood by them.
The different sections of the dissertation include introduction, literature review, methodology,
data analysis as well as conclusion. The structure of the dissertation has been developed by
taking into account that the readers are able to develop the understanding of the same. Also, the
structure has been developed by taking into consideration of the research aim as well as research
questions.
Chapter 2 – Literature Review
Challenges for recruitment and human resources for the corporate events industry UK
Recruitment can be referred to as the overall process of identifying, attracting,
shortlisting as well as interviewing suitable candidates for carrying out vacant jobs within the
workplace. The corporate events industry in the United Kingdom is large as there are various
events that keep taking place in the country from time to time. Human resource forms an
important role within the organizations that operate within the events industry. This is because
there are a lot of jobs that have to be carried out and in order to do so, there are different skills,
knowledge as well as expertise that is required by an individual (Bury, 2020). There can be
various challenges that are associated with recruitment and human resources for the corporate
events industry in the United Kingdom. One of the major challenges that the corporate events
industry can come across is not being able to build a strong employer brand. This can not only
affect the overall performance of the organizations operating within the industry, but also its
overall profitability. Apart from this, another challenge that can be faced for recruitment and
human resources is a lack of qualified candidates. For an events organization to ensure that all its
operations are carried out smoothly, it is important to recruit candidates who are qualified, have
adequate knowledge as well as experience of working in the same industry. A lack of qualified
as well as experienced employees can affect the overall performance as well as final output of
the firm to a great extent.
If the human resources as well as recruitment within the industry will not be effective, the
outcome of the same in terms of the events that are conducted, will not be as expected. As a
result, the number of foot falls in the event will reduced (Dashper, 2020). Hence, it can be said

that it is important for the organizations operating within the corporate events industry to recruit
professionals who have adequate experience and will be able to provide innovative as well as
new ideas while conducting an event. This is because there are various aspects that have to be
taken into account while conducting a corporate event and make sure that the event is carried out
as expected. Managing diversity can be cited as another important human resource challenge that
the corporate events industry can face. This is because the industry is made up of organizations
that promote diversity in the workplace. While this is a positive thing, but not being able to
manage the same is the challenge. In order to manage the diversity within the industry, there are
different measures or methods that can be adopted by the firms operating in the industry. A lack
of training among the personnel is also one of the human resources challenges that can affect the
overall performance of the industry on the whole. This is because there are a lot of events that
are conducted in the United Kingdom and innovation plays an important role in the same.
The different challenges for recruitment as well as human resources in the corporate
events industry can have a negative impact on the overall performance of the industry as well as
the events that will be conducted, will not be as effective (Kalargyrou, Kalargiros and Kutz,
2020). Also, if the employees’ experience of working in the industry is not as efficient, the
industry will have to face challenges which can affect the overall performance of the industry.
The revenues as well as the profits that are generated will be affected and hence, it is important
for the firms to make sure that effective measures are taken to overcome the challenges that are
mentioned above. If the company fails to provide a positive experience to the workers as well as
other employees within the corporate events industry, their overall. Motivation to carry out their
jobs will be affected and hence, they would not put in extra efforts for completing the tasks that
are assigned to them. This is one of the other challenges that can affect the overall performance
as well as profitability of the firm to a great extent.
The demand for professional and skilled era specialists has by no means been better and
ultimately corporations are finding themselves below colossal strain to discover the talent to
supply on tasks. Organisations are competing for the same abilities and lots of are turning to
contractors to fill immediate abilities gaps. Cyber Security Specialists, and Data Scientists are
best the beginning of an extended list of important tech abilties which are in brief deliver. This is
further compounded via very precise demands from businesses who are not just looking for

experts with the preferred technical information (The challenges in recruiting top tech talent,
2021). Added to this they now need applicable industry enjoy, demonstrable enterprise acumen
and true verbal exchange and interpersonal a good way to assist an employer navigate future
enterprise challenges.
Organisations have to also now promote the process and profession possibility to
applicants. An business enterprise’s brand subjects more than ever given the reach of social
media and on-line evaluations. Building a recognition as an organization of choice is
consequently key. Part of this involves selling profession development opportunities, the
capability to work with cutting-edge technology and continuous mastering possibilities.
Additional advantages together with flex-location or flex-time, greater superannuation or
performance-based bonuses can also be the differentiating thing between candidates deciding on
one position over some other (Ersan and et.al., 2021). In order to ensure the fine expertise
doesn’t get snapped up through rival agencies, employers, specially inside the international of
tech, need to recall how they can shorten their recruitment manner. For example, applicants
ought to adopt multiple interviews with co-people, senior control and the HR/talent group, sit
aptitude and technical assessments, get hold of remarks and be provided a conditional role, all in
just at some point.
Different measures to overcome the challenges for recruitment and human resources
There are different measures that can be taken by the organizations operating within the
corporate events industry so that the various challenges associated with recruitment as well as
human resources (Leung, 2020). The first and the foremost measure that can be adopted to
overcome the challenges is to find as well as recruit the right candidates who have adequate
knowledge as well as experience of working in the events industry. This is because they can help
the companies with making informed decisions as well as help the management of the corporate
event firms to make effective strategies that can be implemented. Apart from this, the job
descriptions that are developed, should be well thought of and developed clearly. As a result, the
industry would attract professionals as well as qualified candidates to work for it. Apart from
this, another measure that can be taken is to provide effective training to the newly hired
candidates as well as the existing workforce within the industry to help them acquire new skills
as well as enhance their existing knowledge. As a result, the overall. Performance of the firm as

well as the industry on the whole will increase (Li and et.al., 2021). Effective investment should
be done in the development of leadership within the industry. This is important because effective
leaders are able to motivate the employees and also guide them through the different challenges
as well as changes that might take place in the industry.
Implementing effective measures is important because it can help in enhancing the
overall performance as well as profitability of the industry on the whole. As a result, the industry
is able to contribute to the economic development of the nation to a great extent. Analyzing the
learning as well as training needs of the employees and providing them with effective training as
well as development opportunities. This is one of the most effective strategies and hence, can
help the companies in carrying out their operations in an effective manner (Fauzi and et.al.,
2021). Them preferences as well as needs of the different clients keeps on changing and hence,
by providing effective training, the firms within the corporate events industry are able to retain
the employees for a longer period of time. Leadership training is another measure that should be
implemented in order to make sure that the leaders within the organizations encourage the
employees to work productively towards attaining the goals as well as objectives of the firm.
This will also lead to an increase in the productivity as well as the outcomes generated by the
corporate events industry on the whole.
The companies should work towards creating a positive as well as quality experience for
the employees so that they are motivated to work effectively as well as put in their best efforts to
complete the tasks that are assigned to them while conducting an event. Change is a shapeshifter,
influencing our surroundings, competitors, clients, and workplace (Motta and Sharma, 2020).
But whether or not managerial, structural, procedural or technological, it’s well-known that
humans are afraid of change. The unknown brings approximately emotions of uncertainty and
anxiety. This makes the large responsibility of adapting employees for trade, one of the most
routine challenges faced with the aid of HR professionals. Human assets are tasked not only with
managing employee morale, happiness, and cooperation via trade however also with constantly
up skilling personnel to fulfill the changing needs of the enterprise. Not all teams perform at the
identical degree, and that is commonly because of the group leader. Many employees don't forget
leaving their jobs due to a bad relationship with their direct manager. That’s why it’s essential to
supply and increase gifted and provoking leaders. But that is easier stated than finished. Because

grooming modern employees for leadership positions doesn’t work when the leaders-in-the-
making hold leaving – that is a regular occurrence in a Millennial-heavy body of workers. That’s
why that is one of the maximum not unusual human useful resource challenges today.
Coaching and mentoring should also be provided to the employees so that they are able to
perform in a much more effective manner. It is important to make sure that the employees are
satisfied with their respective jobs. The reason for this is that coaching will allow the employees
to develop a better understanding of their roles and responsibilities and hence work more
productively. Apart from this, another measure that can be taken is that fair recruitment should
be conducted so that each and every candidate gets a chance to take part in the process.
The interplay a candidate has along with your corporation is a deciding component in
their selection to accept your provide—and these days’s applicants have accelerated expectancies
for how brief the hiring procedure have to be. A disjointed candidate experience could make it
difficult to put into effect a consistent interview manner, and might result in applicant drop-off.
Overcome this commonplace task by means of developing a standardized interview and
assessment procedure that offers the identical enjoy for every prospect (Fontdevila, Verger and
Avelar, 2021). Train all participants of the hiring crew on interview nice practices and ensure
each candidate is evaluated throughout the equal standards. Leverage recruiting software
program to speed up feedback collection. Provide task candidates with regular repute updates in
order that they understand in which they stand within the hiring method. Offering a fantastic
candidate enjoy ensures every applicant walks far from your employer as a logo ambassador.
The first-class manner to improve recruitment operations is to collect feedback from folks who
engage along with your hiring system the most—applicants and hiring managers. Ask applicants
to percentage their thoughts on hiring technique length, communication techniques and standard
revel in (Gandini and Cossu, 2021). They may additionally be aware a flaw your group never
taken into consideration. Gather hiring supervisor remarks after every recruiting cycle to decide
delight with hiring practices, candidate first-rate and recruiter-hiring manager relationships. Use
this feedback to refine the hiring procedure, and cast off recurring problems.
Analyze the importance of hospitality industry for the economic development of a country
The hospitality industry is a broad category of fields within the service industry that
includes lodging, food and drink service, event planning, recreation, leisure, applied nutrition

theme parks, travel and tourism. It includes hotels, tourism agencies, restaurants and bars.
Hospitality has dozens of different definitions; however, it may be damaged down to the act of
creating someone sense welcome, normally via amusement and comfort. The purpose of the
hospitality enterprise is to offer clients with an exciting enjoy. Whether that amusement comes
from consuming a great meal, relaxing in a highly-priced spa, or getting a very good night time’s
relaxation far from home, ensuring each character guest is sorted is paramount. The tourism and
hospitality enterprise will contribute appreciably towards every country’s economic system. The
commercial activities related to the enterprise like which includes travel additionally create
similarly employment for locals (Gao, Yang and Zhang, 2021). The advantages tourism and
hospitality can have on a country’s financial system are countless. The most obvious element is
the employment created due to resorts, airways, tour companies, and more. One in ten jobs
around the arena are in tourism. Foreign investment also will increase when a country is on the
upward thrust as a tourist vacation spot. Many of its industries will see a boom and plenty of this
interest will come from overseas.
The largest contribution that the enterprise makes to the economy of a rustic is
developing a number of recent jobs. Direct process opportunities are to be had as tour guides,
tour planners and operators, tour specialists and in hotels, restaurants and accommodations. As
Hospitality and Tourism grows so do those jobs. Jobs also are created in several associated
industries together with the cruise industry, airways, event control, enjoyment parks and many
others. Indirect jobs are also created as an example within the agriculture and meals production
sector, in retail industry and so forth. In India, the increase of the services sector has been in
large part due to the travelers traveling one-of-a-kind destinations (Gempesaw, 2021). The
tourists put in plenty of money of their tour plans in recent times. Tour organizations and
individuals worried within the zone also earn lots. They, in flip, put the money again for the
similarly growth of the industry. Besides, earnings is also generated through the use of numerous
services like inns, restaurants, monuments and different places of visitor hobby. These facilities
are improved and higher maintained to attract more travelers. So the advantage is all round.
Money is spent by way of tourists also on many other human needs whilst visiting a new
region. They spend on drugs, garments, meals, transportation, enjoyment and also on souvenirs.
This helps global trade. This is the most critical contribution the industry could make to the

economic system of a country. All traveling expenditure incurred by way of foreign tourists is a
supply of foreign exchange profits. Many international locations of the world make it mandatory
for vacationers from overseas to hold a positive quantity of foreign currency for the whole period
of their live. So, overseas tourists are the fine means of bringing in foreign forex to the host
nation. As Hospitality and Tourism in a nation, is strengthened by the Government of the UK
investments in the zone upward push, too. Foreign direct funding is observed extra in economies
which might be open and have wonderful increase prospects.
The hospitality enterprise may be split into 4 sections: meals and drinks, tour and
tourism, lodging, and exercise. It can consist of accommodations, restaurants, events, enjoyment,
cruises, and extra. In all of those areas, the primary aim is in assisting the purchaser to have an
enjoyable and secure revel in and to provide them with any vital offerings that they require
(Importance of Hospitality Industry, 2021). It is important to keep in mind that the hospitality
enterprise differs from the travel industry in that it does now not cater simplest to individuals
who are far from their region of home, even though of direction, it could do. Locals are also able
to take benefit of the hospitality region close to wherein they live, and lots of do so often.
These are the regions of the hospitality enterprise which provide the services in
exceptional methods. Hospitality is the focus in the ones international locations wherein tourism
is the fundamental export industry. Cross border go with the flow of business humans and
capitals has flourished the hospitality industry. The hospitality is the main supply of overseas
foreign exchange and biggest employers to hire the personnel. Hospitality brings the unique
cultures collectively in worldwide network. Countries affected by alternate balances look the
hospitality and tourism to close the gap. Therefore, the hospitality is a now not concept however
it's miles a riding pressure within the worldwide marketplace (Haghirian, 2021). Lifestyle and
globalization of business is communicated in foreign languages and handling exclusive political
and social structures. Hospitality groups require the globally think to live to tell the tale and
competing hospitality organizations work maturely in UK. The agencies competing in all aspects
of the hospitality enterprise will circulate across their countrywide obstacles. The view that in
future the global entities with blessings will compete because of globalization is in no longer
appropriate. Therefore, these are the different reasons as to why the hospitality industry is
important and how can it contribute to the overall economic development of the country. It can

be said that the hospitality industry provides a lasting and memorable experience to the guests.
Hence, by doing so, the different hospitality organizations within the industry are able to gain
loyalty of the customers as well as attract new customers as well.
As already mentioned, the hospitality industry is one of the largest industries that
contributes to the overall effectiveness as well as economic development of the country (Hasan
and Khoo, 2021). The hospitality enterprise can be break up into four sections: food and
beverages, journey and tourism, accommodations, and recreation. It can encompass motels,
eating places, occasions, leisure, cruises, and extra. In all of these areas, the main purpose is in
supporting the patron to have an exciting and secure experience and to provide them with any
essential services that they require. It is critical to keep in mind that the hospitality industry
differs from the tour industry in that it does now not cater only to those who are away from their
place of home, even though of direction, it is able to do. Locals also are able to take advantage of
the hospitality location close to in which they stay, and lots of do so often. The hospitality
enterprise is essential in several unique regions. It is possibly an often neglected, but important,
part of most nations’ industry.
Chapter 3 - Methodology
Methodology is an important part of the research that outlines the different approaches as
well as methods that are used in the research. Research methodology in a study refers to the
specific procedures as well as techniques that are used in order to identify, select as well. as
analyze the information about a particular topic (Košičiarová, Kádeková and Štarchoň, 2021).
This section of the research study allows the readers to develop an understanding about the
reliability as well as validity of the same. It outlines the research methods, approaches,
instrument as well as other techniques that are used for a specific study.
3.1 The methodology chosen
There are different research methodologies that can be chosen by the researcher in order
to ensure that the research is completed in an effective manner. Quantitative research
methodology can be defined as a type of research methodology that involves the presentation of
the information in the form of tables, graphs as well as charts. In context of this research, the
researcher has used quantitative research methodology. This is because the data collection can be
done quicker as compared to other methodologies. Apart from this, this will also help in