This research proposal investigates the challenges faced by the UK event industry in hosting hybrid events. The introduction defines hybrid events, highlighting their increasing importance post-COVID-19 and their role in combining in-person and digital elements. The rationale emphasizes the need to understand and overcome these challenges. The research aims to analyze these challenges, with specific objectives including identifying hybrid event types, evaluating challenges in the UK, and recommending solutions. Research questions focus on event types, challenges, and solutions. The methodology outlines research philosophies (positivism), approaches (deductive), and strategies (survey). It details research methods (quantitative), data collection (primary and secondary), and sampling (probability). The analysis section explains data interpretation using tables and graphs. The report includes references to relevant books and journals.
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