International Marketing Report: Brand Analysis of Chambor Geneva

This report provides a comprehensive analysis of Chambor, a beauty brand, focusing on its international marketing strategies and brand presence. It delves into the brand's history, values, and marketing mix, examining how Chambor has established a global identity while adapting to different cultural contexts, particularly in India. The report also applies Hofstede's cultural dimensions to understand the nuances of marketing communications between Geneva and India. It concludes with recommendations for Chambor to strengthen its digital footprint and enhance customer engagement, emphasizing the importance of online platforms for global reach. This document is available on Desklib, a platform offering a wide range of study resources, including past papers and solved assignments, to support students' academic needs.

International
marketing report
of Chambor

Introduction
Chambor is one of the well-known
beauty brands that is trying their level
best t meet up the beauty standards of
the modern day customers. It was
founded in the year 1994 and has
been using all the modern and
updated cut edge technologies in
order to evolve as the best beauty
guide and bring much different beauty
solution (chambor.com. 2019).

Brand Analysis
• Brand
Onion
High
quality
moisture
Contribution
towards women
empowerment
for increasing
self confidence
Values
Empowermen
t, uniqueness
and quality
Unique colors
and premium
quality of
products

Communication of values
4ps of marketing

International branding
Chambor is a well-known beauty
brand originally from Geneva.
However, they have now evolved
themselves into the status of
Global identity. They have started
operating in different parts of the
world including India as well.
Chamber has been capable of
using all the important strategies
that help a brand to gain Global
or International status.

Consistent brand culture
• Their tagline saying Innocent
Is Me, Sensuous Is Me
shows true vigor of women
empowerment.
• beauty products suiting all
different skin complexions of
Indian Women
• Chambor’s beauty range is a
sign of women empowerment

Borderless marketing
• Chambor has tried it’s level best to carry on the market
expansion on a cross border level.
• they have developed a keen knowledge about the beauty
trends that are going on around in the Indian beauty
market.
• All Chambor products are of High-Quality Solutions
(HQS). They are duly tested, stamped and then released
into the market.

Brand communicated in two
different countries
Geneva and India
Geneva is the place of origin of Chambor. Thus it is evident
that the employees working in Chambor are well versed
with the culture and traditions of Geneva. However, while
expanding their market in India it was natural for them to
face many differences in the culture and traditions of the
Indians.

Hofstede
Chambor is a beauty brand and thus it has to know about
the mindset and the belief of its customer’s before
negotiating about the sale of any particular product.
Uncertainty avoidance is one of the important Hofstede
model aspects that must be taken care of by Chambor
(Friedmann, Garg and Holtbrügge 2018.).

Conclusion
Thus, it can be concluded that Chambor is doing a good job
in the beauty industry by meeting with all the recent beauty
standards. They ensure not the only affordable price but
also maintain the topmost quality of their products.
Chambor ensures that their products are afforded by
customers belonging from different income groups.

Recommendations
• They have to strengthen their digital footprint and make
sure that customers worldwide are able to use the online
beauty apps.
• This marketing strategy will enable them to provide some
additional benefits like discount coupons, free
subscription or membership, and other such perks in
order to make customers stick to this brand.

Reference list
• Baldus, B.J., Voorhees, C. and Calantone, R., 2015. Online brand community engagement: Scale
development and validation. Journal of Business Research, 68(5), pp.978-985.
• Beugelsdijk, S., Kostova, T. and Roth, K., 2017. An overview of Hofstede-inspired country-level culture
research in international business since 2006. Journal of International Business Studies, 48(1), pp.30-47.
• Chambor.com. (2019). Chambor Geneva, Chambor Liquid Lipstick, Orosa Lipstick, Nail Polish, Chambor
Foundation, Lipstick Shades, Orosa Products, Eye Shadow, Makeup Brand, Skincare Brand, Chambor
Boutique. [online] Available at: http://chambor.com/ [Accessed 8 May 2019].
• Crawford, R., Brennan, L. and Parker, L. eds., 2017. Global Advertising Practice in a Borderless World.
Taylor & Francis.
• Engelhard, F. and Garg, R., 2018. The influence of intra-cultural diversity on self-efficacy beliefs: evidence
from India. International Journal of Indian Culture and Business Management, 16(2), pp.131-155.
• Evans, W.D. and Chapman, S., 2016. Brand Research. Social Marketing Research for Global Public
Health: Methods and Technologies, p.79.