This report offers a comprehensive marketing analysis of Chanel, examining its strategies in both China and France. It begins with a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors impacting Chanel's operations in each country. Following this, a SWOT analysis identifies the brand's strengths, weaknesses, opportunities, and threats, providing insights into its competitive position. The report then delves into segmentation, targeting, and positioning (STP), outlining how Chanel segments its markets, targets specific customer groups, and positions its brand within the luxury goods industry. Additionally, the report incorporates Hofstede's cultural dimensions to understand the cultural nuances influencing Chanel's marketing approach. Finally, the report discusses the strategies Chanel employs, including human resource, contingency, productivity, and system approaches. This report is a detailed examination of Chanel's marketing strategies, offering valuable insights into its global market performance and approach.
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