Change Leadership: Strategies and Impact Analysis at Poundworld

This report provides an in-depth analysis of understanding and leading change within the context of Poundworld, a British value variety store. It compares Poundworld's changes with those of B&M, another British retailer, focusing on organizational structure, technological advancements, and strategic shifts. The report evaluates internal and external drivers of change using PEST analysis, examining their effects on leadership, team dynamics, and individual behavior, and suggests methods to minimize negative impacts. Furthermore, it identifies barriers to change and how they influence leadership decision-making, and applies different leadership approaches to navigate organizational changes. The analysis includes recommendations for effective change planning and impact assessment, emphasizing the importance of adapting to market demands and technological advancements to enhance organizational performance and productivity. Desklib provides solved assignments and past papers for students.

Understanding and
leading change

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Comparison of different organisational examples where there has an impact of change on both
operations and organisational strategy...................................................................................3
You need to draw conclusions and recommendations with valid justifications for planning
effectively for change and applying change impact analysis.................................................7
TASK 2............................................................................................................................................8
Evaluate the methods in which internal and external drivers of change affect leadership,
individual and team behaviours and ways to minimise the negative impact.........................8
TASK 3..........................................................................................................................................11
Explain several barriers for change and determine how they influence leadership decision
making in an organisation....................................................................................................11
TASK 4..........................................................................................................................................13
Apply different leadership approaches to deal with changes in a range of organisational
contexts.................................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Change is defined as the concept of updating positive and negative environment in a
business organisation. It could be evaluated as the challenges for a company that might create an
influence on all business operations and its functioning. In order to achieve growth and making
certain improvements, it becomes essential for the business organisation to deal and accept all
the changes in an efficient way. In terms of understanding and leading change, it is mainly
prepared in order to meet all kind of problems that comes up with implementing a change. The
business environment is getting changed day-by -day where it is significant to provide products
and services in accordance with maintaining high level productivity and sales of a company
(Sönmez and et.al, 2020). The report is based on Pound world which is a British value variety
store in United Kingdom. It was founded in the year 1974 by Christopher Edwards and deals in
products like heath and beauty, groceries, cleaning products and so on. The report includes
comparison of different organisational examples in which the impact is done on the change,
evaluation of both internal and external drivers of change, measures to reduce negative impact,
barriers for change and different leadership approaches to deal with change.
TASK 1
Comparison of different organisational examples where there has an impact of change on both
operations and organisational strategy
Overview of organisations and their changes: -
In terms of changes, it allows an organisation to implement the foundation in order to
achieve success for a long period of time. All policies, operations, team members are considered
as a part of change in the business firm influenced by original scenarios. In context with pound
world, their change is associated with strategies, culture, people are used to manage functions
and enhance the business activities. The management need to understand about demands of
consumers and make efforts to recognize them in order to regulate the business on continuous
basis.
On the other hand, by comparing with B&M which is a British variety store chain
incorporated in Luxembourg (Payne and et.al, 2020). It focuses on all the internal drivers and
market changes that create an impact on organisational performance also. When sales of a
company starts getting decreased, then the department of management initiate a market analysis

which states what need to bring out something new so that maximum number of consumers
could get attracted. On the basis of this, management represented a good technology by
establishing new designs of grocery and supported to develop organisational sales also. In
relation with the comparison, it is being explained below: -
Pound world: - Changes: - In context with chosen company, they has carried out several changes in
terms of the method in which they are working. They were following hierarchical
organisational structure in which workers are grouped together with another employee
where only one business executive and supervisor is there to give all kinds of instructions
to staff members. Due to this structure, lot of confusion also got created and created a
negative impact on the sales of organisation. So, they decided to make certain changes
and follow line structure through which clear and effective communication would be
between managers and employees (Xu and et.al, 2021). On the other hand, in case of
B&M organisation, it has followed matrix structure in which relationships are set up as a
grid and matrix because they made the usage of traditional hierarchy. It was a time
consuming process because employees had to report not only to one manager but many
other executives also. So, they decided to make certain changes and adopted network
structure which help to show internal and external relationship with both employer and
employees. Technological change: - It means that a business firm should adopt new and efficient
technology and build up innovation at the workplace. In case of pound world, they are
establishing new grocery products and the process of online shopping which helped in the
development of business performance. On the other hand, in context with B&M, they
used high technology in terms of making payment so by making changes, It became very
easy for consumers to deal with their existing goods and services and helped in enhancing
the sales of company.
 Strategic changes: - In accordance with pound world, they are making changes in their
pricing strategies like the form of competitive price as it drives all the operational
changes by making changes in operational tasks and activities which helps in developing
the performance of firm (Gu and et.al, 2020). By comparing with B&M, they used

premium pricing strategy through which entire management functions are being done in
an efficient way.
Organisation Changes
PEST/SWOT
Drivers of change Impact on strategy Impact on
operation
Pound world Technology Factor Technology The change in
technology affects
the pricing as
consumers wants
to make purchase
from online
websites,.
The pound world
take use of mobile
application in
order to promote
product & services
so that customers
can be attracted.
The change in
technology
impacts company
operations while
products are
offered.
Strength Structure There is
hierarchical
structure which is
followed by pound
world that puts
impact on both
operations and
strategies directly
and also change
impacts on
performance and
productivity in
market.
The job structure
is effective
because of having
suitable provision
of salary for
employees.

B&M Technology Factor Technology The B&M take use
of social media
marketing for
product promotion
in market that
helps in improving
its business
operations
efficiency and
strategies are
affected by
change.
At lower prices
products are
offered that helps
in increasing of
large customer
base and market
share by adapting
the changes of
B&M.
Strength Structure The B&M change
structure is related
which change in
procedure,
command and
administrative
which benefits in
effective decision
making. The
guidance is
provided by the
managers to
middle level
manager and lower
level in such a way
proper chain of
command flows.
Their is directive
working of
employees in
directive for
attracting
customers with
efficiency and
capabilities. The
organisation
operations are
affected with the
change in
structure.

You need to draw conclusions and recommendations with valid justifications for planning
effectively for change and applying change impact analysis
There are few steps involved while planning effectively in the Poundworld for change and
applying change impact analysis are briefly explained in below:
Prepare change for an organization: If poundworld want to change in the organization then
first their management and employees need to properly examine the changes which are necessary
for organization in market so that their organization grow and developed in the market. The
Poundworld need to understand the customer choice and preferences and management make
changes in their organization accordingly.
Create Vision and change plan: When management doing changes then they need to set vision
for their organization because the goals are also changed so management need to understand new
goals. The management need to prepare an effective plan for their organization goals. If
management of Poundworld done changes in the organization then they have prepare an
effective plan because their organization objectives is also changed so for that they need to
prepare an effective plan to accomplished that objectives.
Need to implement the changes: Now in this stage management need to implement he changes
in practically in the organization. When a change is implemented in the organization then the
management must have to take care that each and every individual employees is aware about the
changes in the organization. In Poundworld the management need to follow the changes in the
organization and every employee of Poundworld need to about the changes then only it is
possible for management to achieve the organization goals effectively.
Review Progress and analyse the results: The organization need to review their changes that it
will perform effectively in the organization or not. If any changes required then management
need to do those changes so that organization performance will improve. The Poundworld need
to review their changes which is done in the organization so that if any change is needed then
management change it accordingly in the organization. This will directly impact on the
performance level.

TASK 2
Evaluate the methods in which internal and external drivers of change affect leadership,
individual and team behaviours and ways to minimise the negative impact
In relation with business environment, there are different types of internal and external
drivers which create an effect on all leadership, team and individual behaviour (Kordana-Obuch
and Starzec, 2020). On the basis of its evaluation, PEST analysis has been used which is further
explained below: -
PEST Analysis: - It is described as a framework that is based on micro and macro factors
which are used in the process of environmental scanning and supports in managing and
maintaining productivity. Political factors: - It is engaged with factors like political stability, trading policies, tax
rates which could create an impact on the operations of chosen organisation. The
immediate changes which takes place in the political system could result into governing
new rules in addition to business regulations within United Kingdom. The management
of a company need to make changes in their existing business practices by initiating
different strategies in order to run the business in an effective way. Economic factors: - It involves market conditions, exchange rates and many more. As
per the changing problems in international market, there are changes which are observed
in the business cycle of pound world that affects all team, individual behaviours and
leadership aspects in a positive way (Uhunamure and Shale, 2021). For example, during
inflationary changes, the prices of products gets reduced which attracts large number of
customers and increase sales. Social factors: - In accordance with these factors, they include governance, economic
status, population attitude which are considered by management department of pound
world else could create an effect on all behavioural aspects. For instance, by using
research and development activities, marketers could evaluate the preferences and
perceptions of customers and make the necessary decisions accordingly. It could help in
motivating workers to get ready to do work in an efficient way.

 Technological factors: - It is indulged with aspects like changes in designs and
associated technology as per the business environment. During the course of time,
technology becomes completely disused and requires high amount of investment for
implementing new techniques that could affect leadership and team behaviours by
carrying out all the phases of technological development. In context with management of
pound world, they provide training programs in relation to all the technological
modifications so that the level of efficiency could be enhanced and achievement of all
business goals and objectives. It could also help them in introducing new grocery
products which create an influence on the number of customers to enable high
productivity.
There are several internal and external changes which create an influence on the
profitability and productivity of business (Germain and Knight, 2021). The changes could be
from internal aspect or on external basis that impacts team behaviour, leadership and individual
behaviour. In context with pound world, it is being explained below: -
Change Type Impact on
leadership
Impact on
team
Impact on
individual
behaviour
Methods to
reduce
negative
impact
Technological Internal If any type of
technological
changes takes
place in a
firm, then it
create an
impact on the
behaviours of
leaders
because it
assures that
proper training
is being
It is not easy
for team
members to
get adjusted to
new
techniques and
changes taking
place in the
business
organisation
(David and
et.al, 2020).
The entire
Pound world
started their
business
operations in
providing
online services
for all the
consumers.
Individual
behaviour
could get
influenced by
technological
In order to
reduce
negative
impact, pound
world need to
assure that
training has
been provided
to employees
in a smooth
and clear
manner.
Besides this,

provided and
employees
could easily
use new
techniques.
team need to
analyse
changes with
the help of
developing
proper
coordination
so that work
could be
performed
well.
changes as
they need to
work with new
techniques.
effective
communicatio
n should be
there so that
all workers
could properly
understand
about changes
which are
taking place.
Social Internal In terms of
this change, it
could
influence the
behaviour of
leaders. To
work in an
effective way
towards all the
priorities, it is
required for
leaders to train
all their
workers as per
the
requirements.
In order to
carry up all
changes in
chosen
company, the
team need to
work in a
collaborative
way which
could
influence the
behaviour of
team members
by accepting
all the changes
that took place
in the market.
Changes also
create an
impact on the
behaviour of
individuals.
All the people
need to work
as per their
priorities.
In order to
reduce the
negative
impact of
changes, they
could carry
proper
analysis of
change
requirements.
PDCA Cycles: - It is described as one of the most crucial tool and technique that could
be initiated by business organisations to manage and maintain a continuous growth in business

practices. It is involved with elements such as plan, do, check and act which are further
explained below: - Plan: - It is the first aspect which is carried out in the phase of planning. It is mainly
engaged with those steps which could build up a effective plan and reduced level of
failure. In case of pound world, they are required to make efficient plans which are in
relation with new needs of change that are used in a company. Do: - In accordance with the second phase, as planning is done, the time of taking action
need to be done (Cui and et.al, 2021). In terms of pound world, they are required to
develop effective plan which are in relation with change and could lead to improvements
in business firm and build up customer satisfaction on continuous basis. Check: - It is considered as the most significant aspect because in order to avoid all
mistakes and clarify the plan, firms need to pay full attention towards check phase. In
context with chosen company, it allows them to carry all the feedback and reviews
regarding changes and if there is any need for doing enhancement, it is performed
accordingly.
 Act: - It is the last stage which is associated with taking action on entire planning being
done. At this phase, changes in the company are carried out to make further
improvements and growth in business practices.
TASK 3
Explain several barriers for change and determine how they influence leadership decision
making in an organisation
Force-Field analysis
This is system which accommodates several forces that impacts the situations. This
centres at the forces that are driving the movement (helping forces) towards the objectives and
blocking movement (hindering force) in regards to destination. The prime reason of using this
model is to demonstrate the balance between the forces that drives powers and change which
might oppose change. The driving forces are strengthened and resisting forces are weakened to
make the change event. This model is used for deciding the best way in order to deal with the
situation. There can be secure forces which uphold the choices and decrease effect of resistance

to it. The Pound world can take use of this forces as it provides the understanding of
circumstances is an after effect of powers against & present status being in balance.
The pound world has brought several changes which involves change in services such as
taking use of digital marketing techniques and campaigns, introducing e-commerce for online
shopping. In order to reduce resiting force company adopts these changes which increases in
driving forces. The resisting and driving forces in context to pound world change brought are as
follows-
 Lack of training- The change in organisation is brought which is related with
technology, and becomes crucial to train employees to take use of correct technology for
enhancing the organisation efficiency. The lack in training is resisting factor which do not
make use of effective technologies in right time and results in fraud.
 Uncertainty- The organisation resists change as how to implement change. The pound
world face uncertainty in respect to dissatisfaction on employees in present jobs. There is
rise of uncertainty while adapting technology & its use.
 Technology- The innovation in technology creates need for change in company in order
to improve operations and efficiency of company. The pound world brought changes in
marketing strategy. The sales was driven and revenue is generated through online
shopping from websites.
 Customer demand- The company wants to bring change which is considered as deiving
factor. The pound world bring the changes fore fulfilling demand in its operations
through online websites that helps in fulfilling customer demand through both online and
offline modes.
 Capital investment- When an organization has sufficient funds to bring the change, it
works as driving force as the company can bring any change in its strategy or operations.
As pound world planned to bring the human factor in its marketing strategy, this
campaign was successful only because of its capability to invest more in the business
Forces Driving or resisting Strength of the force (1 is
least and 5 is highest)
Technology Driving 5
Lack of training Resisting 4
Capital investment Driving 3

Uncertainty Resisting 2
Customer demand Driving 1
Ways in which the resisting force can be reduced:
 Involvement of employees: One of the best way to reduce the resistance force is to
involve the employees in the change so that they can contribute in it. By making the
employees engaged in the change implementation, the uncertainty can be reduced and the
implementation can be made effectively.
 Training: There must be proper training provided to the employees so that they can
contribute in implementing the change by enhancing their skill and knowledge by
developing and improving it
TASK 4
Apply different leadership approaches to deal with changes in a range of organisational contexts
Intended change in company: -
Pound world is one of the established organisation which has several stores across the
world. In order to build up high customer satisfaction, organisation uses various technological
changes like implementation of online shopping, e-commerce services and many more. As per
the recent situation, company initiated different protective screens at the check-out places in an
effective way (Crosby, 2020). On the basis of this, changes let the company to create
competitive advantages in corporate markets.
Reasons for having change: - Achieving competitive advantage: - It is necessary for a business firm to establish some
unique and innovative concepts in comparison with other competitors in the marketplace.
It could help pound world to receive benefits in market and deal with the organisations in
a smooth and proper manner. It also brings modifications that are in relation with the
shopping of consumers and the creative decision which they make due to which a
positive mindset gets developed and also assist in achieving competitive advantage. High profit margins: - It is considered as one of the reason for change being made to
survive in markets in an efficient way. It has been analysed that by carrying up all
changes, it could help the chosen company to attract maximum number of customers and

develop a strong customer base that lead to positive impact on revenue and productivity
of the firm. It also assists pound world to make improvements in their market share and
growth as well.
 Fulfilment of consumer demand: - In terms of implementing changes, it means to tackle
and achieve the modified needs of consumers which are necessary to maintain
performance and sustain in competitive markets for longer period of time. Pound world
developed several checkouts so that the process could not consumer much time and could
upgrade loyalty that would be helpful in creating a positive impact on profits of the
business firm.
Kurt's lewin change model: -
In accordance with this change model, there are three steps involved which unfreeze,
change and refreeze. As per the change model, it initiates a perception that a change is required
and moving towards the new modifications. In context with the chosen company, it is described
below: - Unfreeze: - It is the initial stage in performing changes within the organisation. It is
engaged with making employees a company aware about the changes and encourage
them to accept the new changes in order to carry out business operations that are related
to it in a structured manner. Change: - It refers to the stage in which there is actual execution of change which is
involved with proper planning, good communication which states that changes are
important (Crosby, 2021). It has been analysed that this aspect of change model involves
high level of risk due to many uncertainties for accepting the change method. In relation
with pound world, their business executives assure that all roles and responsibilities are
related to modifications that are efficiently being communicated to staff members so that
no kind of obstacles takes place while carrying out the associated changes. Besides this,
pound world also encourages their workers on constant basis through which they accept
all changes and focus on execution of tasks and activities which are in relation with
changes.
 Refreezing: - It is the third and the last stage of change model in which the workers move
towards the stable level and work efficiently on changes being done. In accordance with
pound world, it could create a positive support and appraisal to the employees that could

help in having effective shift of new methods of doing work. Besides this, it also assures
that needs of employees are fulfilled in an appropriate way as it could help workers to
give their full potential for achievement of goals within the specific period of time.
Unfreeze Change Refreeze
The pound world will bring
change in the organisation
structure to make the company
aware about the policies. The
organisation is working hard to
convince the employees about
it by communicating with
them about its benefits.
Here, pound world will apply
the alteration by
communicating with them
and offering rewards to the
one who evaluate it and
follows. This will assist in
encouraging other workforce
to accept the change.
In this stage, there is
acceptance to the change and
employees have become
familiar with it. There is no
long chain of command
followed and the employees
have their immediate superiors
to which they are accountable.
Ways to implement technological change: - Present impact on company: - There are several technological changes that are
implemented in pound world at various levels like such as preventive screens at
showrooms (Rizky, 2021). It could enable the business firm to initiate new checkouts in
order to feel more safe and secure. Besides this, they also carry out certain social
responsibilities and achieve competitive advantage in markets.
 Desired impact: - It means the efficient establishment of technological changes that could
allow a business firm to improve their performance and create competitive advantages on
long term basis.
CONCLUSION
From the above report it has been concluded that, changes in a business organisation
could create both positive and negative impact on business organisations by carrying out the
issues arising in the marketplace. Organisations make certain adjustments in order to enable high
profitability and achievement of competitive advantage. There are two drivers of change which
are internal and external and create an influence on leadership, individual and team behaviour. It
has been analysed that organisational change could influence the strategies of company and is

practices so all changes need to be properly evaluated. In context with technological changes, it
becomes necessary for the business organisation to start using new techniques in comparison
with other competitors in order to attract maximum number of people. Furthermore, the usage of
force field analysis is performed to analyse different forces that supports new modifications and
reduction in the barriers of company.
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