Change Management Analysis: British Airways Strategies Report

This report analyzes change management strategies within British Airways, examining both planned and unplanned approaches. It explores the impact of external factors and business strategies on the airline's operations. The report delves into the application of change management theories, including the Kurt Lewis model, and considers the implications for the human resource department. It highlights the importance of adapting to changes in consumer choices, legal norms, and the pursuit of profit maximization. The analysis covers the white water metaphor of change, where changes are continuous and unpredictable. The report provides insights into how British Airways manages change to maintain its position in the competitive airline industry.