MG630: Change Management & Organizational Development Report

This report provides an analysis of change management models and theories, focusing on the application of ADKAR and Lewin's change management models within the context of the Barnacle Bay Country House hotel. The report begins with an executive summary and table of contents, followed by an introduction that defines change management and its importance for organizational success. The main body of the report examines the challenges faced by the hotel, including declining market value and customer dissatisfaction. It then delves into the ADKAR and Lewin change management models, explaining each model's components and how they can be used to drive positive change. The report links these models to practical strategies that the hotel's management can implement, such as increasing awareness, fostering desire for change, providing knowledge and training, enabling employee ability, and reinforcing new behaviors. Recommendations are provided to the hotel, including marketing improvements, technology adoption, and hiring experienced candidates. The report concludes by emphasizing the significance of change management for the hotel's long-term viability and success in a competitive market.

MG630 CHANGE
MANAGEMENT AND
ORGANISATIONAL
DEVELOPMENT
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Executive summery
The Presented report discuss the change management model and theories which the organization
can used for bringing the glory of the organization again in effective as well as efficient manner.
The report highlight two models that are ADKAR and Lewin change model with the hesitance of
that the organization can increase the value of the company and satisfying the customer. The
report reflected that the change management is essential for the survival and success of the
company in domestic as well as intentional marketplace. Furthermore the report mentioned that
for increasing the sales and revenue of the company the organization can used digital and
technological platform in appropriate manner.
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Table of Contents
INTRODUCTION...........................................................................................................................4
Main body .......................................................................................................................................4
Change management in The Barnacle Bay Country House hotel................................................4
change management theories and model ....................................................................................5
Prosci's ADKAR model.....................................................................................................5
Lewin's change management model.................................................................................6
Presenting the section linking practices in action to the model and theories ..............................6
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................8
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INTRODUCTION
Change management refers to the plans of action which the company can utilized in order to
accomplish the goal of the organisation in effective as well as efficient manner. In the process of
change management the organisation bring the innovation and creativity for the welfare of the
company(Galli,2018) . The present report is based on the business strategy of the Barnacle Bay
Country House hotel which is operated by Rita Clement as the owner and manager of the
organisation. In order to increase the value of the company the manger is looking to bring
changes in the hotel. In context to that the report will discuss the strategies regarding the change
management that Rita can use for further improvement.
Main body
Change management in The Barnacle Bay Country House hotel
In the modern era it is important to bring changes in the organisation with the various plans of
action in order to satisfy large numbers of customers. in the current period of time the market
trend is changing rapidly which is important for the success in order to deliver better experience
to the consumers. Due to the organisation has opportunity to increase the productivity and
profitability of the company in effective as well as efficient manner. the present owner of the
association of the Barnacle Bay Country House hotel facing various issues regarding the
organisation. The issues associated with the organisation is decreasing value of the company in
the marketplace, less attraction of the consumer toward the hospitality services of the
organisation. along with the organisation is not able to satisfy the customer with the different
facilities which consider food and beverages, accommodation, infrastructure and services deliver
by the employees of the organisation to the customers( Hughes,2018). in context to that the
current manger or the owner of the organisation willing to adopt some plans of action to deliver
values to the consumer and increase brand value in the hospitality industry. The innovation in the
organisation is must defeat the competitor presented in the hospitality industry. For the changes
the manger take various decision and invested money within the organisation, but they are not
much effective for bringing the glory of the organisation. with the implementation off the
changes required in the product and services the company is able to deliver competitive
advantages in the marketplace. for achieving the value it is important to bring the innovation as
per the marketing trend, taste and preferences of the consumers.
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change management theories and model
Prosci's ADKAR model
the ADKAR model is one of the effective change management theories which deliver assistance
in executing the plans of action in the effective as well as efficient manner. Along with that it
help in increasing the value of the company by working toward the elements of the model in an
appropriate manner. Basically it consist of 5 important elements which need to considered are
mentioned as follows:
 Awareness: for bringing the changes in the organization the individual person or the
manger of the organization should acknowledge the person with the changes required in
organisation as per the demand and supply in the marketplace. This element indicates that
it is important to increase the awareness among the people working within the association
(Jayatilleke and Lai, 2018) .
 Desire: after increasing the awareness among the workers it is important to develop the
desire of bringing changes in the organisation. For developing the desire the manger ir
the responsible person need to specify the benefits or the advantages in effective as well
as efficient manner.
 Knowledge: in order to bring the changes or the modification it is important
acknowledge the people with the information which is associated with the organization.
In context to that for the innovation it is responsibility of the manger or the leading
person to provide guidance to the people and keep them update to date with the different
functions and trends.
 Ability: this stage or the element indicate that the for bringing the changes it is important
to determine that the employees or the workers are abler to take that role and
responsibility or not which also involve the capability of performing the task. In that
phrase the workers or the person stated taking action on the basis of information
delivered to them.
 Reinforcement: after taking e action or delivering the information it is important to
monitor the performance or the actions of the employees in an appropriate way. For the
survival and success of the company it is o important to determine that the strategy is
worthy for running the workers and organization along with the working people.
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Lewin's change management model
it is considered as one of the famous model which indicate that the changes in the organization is
the crucial part for the development of the organization. In order to elaborate the importance and
understanding the changes the Lewin bifurcated the model into three essential elements which
are mentioned as follows:
unfreezing: in this stage the individual person determine that the changes which is require or
need to implement for the welfare of the organization. In the stage the organization understand
why the modification has to take place ( Dzwigol,and et.al 2019) . The manger or the top level
management deliver huge support to the employees or the people associate with the changes. In
context to obtain the changes the manger for the strategy in effective as well as efficient manner.
change: in this effective stage the individual person or the manger form the strategy or plan the
changes in order to increase the value of the company in different marketplace. Along with that
planning process according to the model stage the responsible person of the organization need to
implement the modification or innovation in the organization. In addition to that the authority or
manger of the association share the values provide guidance to the workers for acknowledging
them with the various skills, concepts and knowledge.
refreezing: this is the third stage of this model which indicates that the changes which the
management bring is adopted or accepted by the people or not. The employees of the association
accept the new environment or the culture of working with in the company. The leader of the
company integrate the modification into the nature, attitude and belief of the employees working
in the organization.
Presenting the section linking practices in action to the model and theories
In the Barnacle Bay Country House hotel the owner and manger Rita Clement utilized ADKAR
model for increasing the competitive advantages of the company and generate the sales of the
company in appropriate manner. As per the model the Rita will increase the awarenesses among
the people working in the organization by utilizing the creative idea. The Rita will organize the
meeting with the people and increase the awareness about the changes which is required in the
organization for increasing the presence of the company ( Evans,2020) . In context to that the
manager will discuss the solution and determine why these changes are important for the proper
functioning. For instance, changes in the menu and in the infrastructure is required for the
welfare of the organization because the taste and preferences of the consumer are shifting they
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are moving toward the modern Peacock hall. For adopting the changes the manger of the hotel
will involve the employees in the process of decision making which will enhance the skills and
knowledge of the individual person. Along with that the manager of the association determine
the concern of the employees working in the hotel and address them in effective as well as
efficient manner ( Alqatawenh, 2018) . As the company is facing the issue of old tradition and
issues related to the food and beverages the company will discuss the changes and asked the
employees that they are satisfied with the workers or not.
The manger of the organization work on the communicational skills and improve the analytical
skills to bring the changes in the organization. In order to determine the change in the hotel the
researching and analytical skills play huge role. The manger of the company Rita determines
that the taste and preferences of the customers are changing and the individual person required
new infrastructure and utilization of modern technology in the operation of the company. In
context to that the Rita provide training and development programme to the employees of the
organisation inn order to acknowledge with different innovation and creativity or new tools and
techniques implemented in the organization. The mangers of the company provide the training to
the people as per their skills and knowledge in the particular field. In context to that the leader of
the organisation determine the capability of workers to perform and adopt the changes in the
organization. In context to that the manager of the company deliver the reward to the employees
of the hotel to enhance their capability that result in satisfying the numbers of employees. For
determine the effectiveness the manager of the company will evaluate the performances of the
workers working within the organisation ( Maali, and et.al 2020) For the analysation of the
performance the organization will utilize the keep performance indicator which identify the
efforts of employees. One the basis of that the organization will provide feedbacks to the workers
which include positive as well as negative feedbacks in effective as well as efficient manner that
help in improving the value and performance of the employees to deliver better experiences to
customers or the visitors of the organization.
Recommendation
From the analysation of situation, theories and model it will recommand that the organization
should focus on the marketing values of the company as the consumer are not much aware about
innovative product and services of the company. Due to unplanned or emergent changes the
people are shifting to toward other organisation and decreasing the profitability and productivity
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of the organisation. Also due to that the company is not able to grow faster and facing the issue
of less satisfaction of customers ( Hayes, 2022). The organisation is taking various challenges in
the marketplace and take decision of turning obstacles into opportunity. In context to that the
manger of the company should increase the approaches of the company by utilizing the
marketing plan in an appropriate manner. for increasing the brand value the company can used
technology or digital platform for increasing the brand values in an appropriate manner. in the
modern era the large numbers of the people are completely depend n the digital platforms and
take decision as per reviews or the content available on social media. The technology is one of
the best way to increase the interest of the people in the organization,. For the development of
the organization the company should hire the experienced candidate which can deliver better
experiences to the consumer and develop proper services to the people. Along with that as the
company is facing the issue of taste and old menu the organization should conduct the market
research and hired the talented and skilled full chef that can improve the quality of food and
deliver delicious dishes to the workers of the organization. Along with that the Rita should
collect feedback from the customers for bringing effective changes (Nwinyokpugi, 2018).
CONCLUSION
From the above report it will be concluded that the changes management play significant role in
improving the condition of the organization that generate revenue from the market. Along with
that it satisfy the consumer and attract toward the production of the organization. The presented
report determine the problems and issues faced buy the hotel and suggest the model and theories
in order to improve in the effective manner. Furthermore the study indicated that the
organization has opportunity to expend the company's value and increase the competitive
advantages for obtaining success in an appropriate manner.
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REFERENCES
Alqatawenh, A.S., 2018. Transformational leadership style and its relationship with change
management. Verslas: teorija ir praktika, 19(1), pp.17-24.
Dzwigol,and et.al 2019. Formation of strategic change management system at an
enterprise. Academy of Strategic Management Journal, 18, pp.1-8.
Evans, T.R., 2020. Improving evidence quality for organisational change management through
open science. Journal of organizational change management.
Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE
Engineering Management Review, 46(3), pp.124-132.
Hayes, J., 2022. The theory and practice of change management. Bloomsbury Publishing.
Hughes, M., 2018. Reflections: studying organizational change leadership as a subfield. Journal
of Change Management, 18(1), pp.10-22.
Jayatilleke, S. and Lai, R., 2018. A systematic review of requirements change
management. Information and Software Technology, 93, pp.163-185.
Maali, and et.al 2020. Change management practices for adopting new technologies in the design
and construction industry. Journal of Information Technology in Construction, 25,
pp.325-341.
Nwinyokpugi, P., 2018. Organisational change management and employees productivity in the
Nigeria banking sector. IOSR Journal of Business and Management, 20(1), pp.11-20.
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