Leadership and Change Management Strategies at Barnacles Hotel

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Added on  2020/12/09

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AI Summary
This report analyzes the case of Barnacles Bay Country House Hotel, focusing on the implementation of wholesale cultural change in response to competition from a rival hotel, Peacock Hall. The report details the difficulties faced, including lack of planning, communication barriers, and employee resistance. It outlines a planned approach using Lewin's Change Management Model, including unfreezing, changing, and refreezing stages. The report discusses how effective leadership styles and business strategies can enable successful change initiatives, emphasizing the importance of planning, communication, and addressing employee concerns. The analysis highlights the need for Barnacles to adapt to market changes and maintain customer loyalty through strategic interventions and a focus on employee engagement.
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