Change Management Plan for Samson Media - BSBINN601 Report

This report presents a change management plan for Samson Media, a publishing house facing challenges in the digital age. The plan, led by the new CEO Amir Johnson, aims to increase return on capital and transition to a digital medium by incorporating health, beauty, and fashion content. The project, sponsored by ANZ Bank, focuses on cost efficiencies through office relocation, restructuring staff, and enhancing subscriber features. Key elements include motivating employees through reward programs, content transformation, and cultural shifts. Stakeholder analysis identifies staff, management, and customers as crucial, with communication strategies emphasizing dialogue and feedback. The plan addresses change readiness, key messages, and identifies change elements, processes, and performance measures. The report also details resource requirements, consolidation strategies, and evaluation methods, including survey research and secondary data analysis to assess the effectiveness of the change management initiatives, with the aim of improving job satisfaction and attracting customers.

BSBINN601 Lead and manage organisational change Change management plan template
Change Management Plan Template
Introduction
Samson Media is a popular publishing house, however in the age of digitization it is facing
threat from the fashion magazines of rivals and due to the tendency of consumers to shift to
the digital medium. Therefore, new CEO (Amir Johnson) has been appointed to bring change
management style to the publishing house and help in recovering the brand from loss. Some of
the strategic goals in this regard are increasing the return on capital and shifting to a digital
medium along with the inclusion of more health, beauty and fashion based content.
Project Sponsor
The project sponsor will be ANZ Bank, Australia
Project Objectives
The aim of the project will be achieve cost efficiencies through relocation of the head office to a
small office, restructuring the head office staff through shifting to a small core of permanent
staff and contract staff and additional features to be made available for the subscribers
through podcasts, video clips and discussion.
Change Objectives and Principles
The aim of the transformational organizational change is to make the employees in the
organization feel valued considering the results of the staff survey that showed many
employees are not contended with the management style. The principle for the change
management will be inclusiveness and consultation. The ethical issue would be to ensure that
employees have the space to share their feedback and this can be ensured through
anonymous survey feedback
Change Plan Elements
The main elements of change will be people (motivation through reward programs), changing the content of magazine
and bringing a transformation in the work culture. In terms of technology the change can be observed that the there
will be change from print magazine to digital medium, in terms of skills the employees will be provided a training to
adapt to the demands of the changing word culture and equip themselves to write for the digital medium, and the new
CEO who is believed to bring change for the company through transformational leadership.
Rationale for the Change
Motivation is the driver for change and the constraint would be pleasing the already dissatisfied employees. The risk
would be proper implementation
Key Stakeholder Analysis
The key stakeholders will be staff, management and the customers. The management needs to
be sensitive towards the staff, the staff would be concerned about career growth and better
channels of communication and for the customers they would want the brand to publish high-
quality content on the digital platform (Turlais 2016).The preferred medium of communication
will be session sessions involving dialogue about the changes, newsletters, briefings from
project team members, frequently asked questions
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Change Management Plan Template
Assessment of Readiness to Change
Currently, there has been a high-level strategy in place and therefore, the stakeholders are
aware about the present situation of change management and committed to their respective
tasks. A compatible workplace culture and reward programs would facilitate the change
management in an efficient manner (McCleskey 2014). There is a strong senior support for
change.
Key Change Messages
1. The stakeholder may lose the readership of the loyal readers who prefer the traditional
idea of print magazine.
2. The stakeholders will have to bear the cost of shifting to a digital medium
3. The customers would want the brand to emerge as the key player and provide them
with high-quality content.
4. The stakeholder would want Samson Media to reach its zenith and therefore, it would
support the company.
5. The main concerns of the stakeholder will be whether the transformational change
management model is implemented in an efficient manner.
6. Despite these challenges, the stakeholders believe that the proposed changes would
expand the readership and recover the lost glory of the company.
Identify Change Elements
A change will be required and trained to implement the change. It is believed that this will add
to the cost of the company. There will be a change team who would be trained by specialists
who adapt to these changes. In terms of processes, there will be change in terms of
recruitment of the employees and promoting them based on experience and performance.
There would be new responsibility for the CEO to look into all these aspects and ensure that the
proposed changes take place without any hindrance. There would be a weekly evaluation to
understand the ways the change is progressing. Performance measures would be done through
the production and employee feedback. All the stakeholders need to responsible in facilitating
the change through the use of appropriate resources. The workload will be managed through
equitable distribution of work among the employees and increasing the accountability.
Develop Change Plan
Actions Resource
requirement
s
Who When Performance
Measures
Reward system Money, gift
coupons and
badges
Manager End of every
month
Looking into the
number of
employees receiving
the reward through a
fair system
Reduction in
workload
…….. Manager Every month Making the
employees
accountable
From print to
digital medium
Technology
and skills
Editor Everyday Feedback from the
customers and
sales report
Consolidation
The new policy on reward systems and reduction of workload would be the top priorities of the
company. Organizational barriers would be removed through monitoring the employees,
warning the employees who misuse their position and finally by making all the employees
accountable for their responsibilities. The changes in the work culture and adoption of strategic
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Change Management Plan Template
objectives have led to job satisfaction among the employees and attracted the customers
towards Samson media.
Evaluation
The change management will be evaluated through survey research and secondary data
analysis if the company records, This would be circulated to the different stakeholders through
publication in the website, newsletters and advertisements on social media (Benn, Edwards
and Williams 2014).
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